+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Womenswear in Brazil

  • PDF Icon

    Report

  • 24 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 2816944
Womenswear in Brazil demonstrated resilience in 2025, outperforming expectations despite a challenging global backdrop. The implementation of the blusinhas (blouse) tax on low-value international purchases redirected consumer spending to domestic players, benefiting retailers like C&A Brazil, which achieved double-digit growth in current value terms. The employed female population in Brazil continued to grow, reaching 45.2 million.

This Womenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increase in employed female population benefits sales of womenswear
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Domestic players capitalise on regulatory shifts
  • CHART 3 C&A Surpasses Market Expectations in Womenswear Amid “Blusinhas Tax” Shift
  • Resale platforms drive circular fashion
  • CHART 4 Enjoei Expands Circular Fashion with Physical Stores
  • Outerwear leads sales with a focus on versatility and practicality
WHAT’S NEXT?
  • AI-driven personalisation and sustainability set to reshape the market
  • Resale and rental set to be a growing feature of the market
  • Technology and sustainability creating new business opportunities
COMPETITIVE LANDSCAPE
  • Consolidation creates new fashion powerhouse
  • CHART 5 Renner Boosts Womenswear Sales with AI Omnichannel Strategy and RFID Integration
  • New opportunities arise from resale and rental services
CHANNELS
  • Apparel and footwear specialists lead sales of womenswear
  • Digital channels drive growth in womenswear
  • No new retail brands or concepts emerge
PRODUCTS
  • Domestic players capitalise on market polarisation
  • AI-driven personalisation reshapes competitive landscape
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
  • CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Brazil 2025
  • CHART 13 Key Insights on Consumers in Brazil 2025
  • CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • Innovative product design drives business growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources