+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Baked Goods in Thailand

  • PDF Icon

    Report

  • 23 Pages
  • January 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 2821143
Baked goods in Thailand is expected to see continued growth in both retail volume and current value terms in 2024, as inflationary pressures ease. Packaged bread and cakes are set to show higher retail volume growth rates compared with the previous year, driven by local consumers seeking affordable breakfast options. Given frequent purchases, consumers favour products that strike a balance between quality and price.

The Baked Goods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady growth recorded for baked goods in 2024
  • Farmhouse brand continues to lead baked goods
  • Convenience and indulgence trends continue to drive innovation
PROSPECTS AND OPPORTUNITIES
  • Increased consumer interest in baked goods to drive continued growth in demand
  • Fun marketing strategies will continue to be used by foodservice players to engage consumers
  • Players will respond to the increasing demand for health and wellness in baked goods
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 2 Sales of Baked Goods by Category: Value 2019-2024
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 5 Sales of Pastries by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 8 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 14 Sales of Staple Foods by Category: Value 2019-2024
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 19 Penetration of Private Label by Category: % Value 2019-2024
  • Table 20 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources