Retail value sales of gum in New Zealand have seen stable growth in 2025, underpinned by price normalisation after the previous year’s inflationary peak. Market growth reflects a return to pre-pandemic behavioural patterns, with consumer demand stabilising as daily routines involving oral care and social engagement resume. In particular, the revival of face-to-face interactions, such as office attendance, socialising, and domestic travel, has prompted a growing number of consumers to incorporate...
This Gum in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Gum in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Gum in New ZealandShifting from Impulse Refreshment to Functional Wellness Driven by Innovation and Routine Recovery.Wrigley Leads Gum Thanks to Local Investment and Functional InnovationGrocery Retailers Drive Gum Sales as Routine and Impulse Behaviours ConvergeProspects and OpportunitiesConsolidated Market, Rising Health Demands, and Evolving Retail Dynamics Shape TrajectoryFunctional Gum Set to Unlock Growth OpportunitiesSustainability Will Become a Growing FocusSnacks in New ZealandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Market Data
