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Global Baby Nappies/Diapers/Pants Update: Industry Potential and Consumer Preferences

  • ID: 2829750
  • Report
  • July 2020
  • Region: Global
  • 30 pages
  • Euromonitor International
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The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped by the extent of the economic fallout from the Coronavirus pandemic, with more focus on affordability. This report reveals key drivers behind category growth globally through 2024, consumer preferences across markets, and retail channel shifts.

The Global Baby Nappies/Diapers/Pants Update: Industry Potential and Consumer Preferences global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Scope
  • Key findings
  • Global long-term outlook optimistic with significant untapped potential
  • Potential lingering negative impact of COVID-19
  • Healthy long-term growth across MEA and Asian markets
  • Africa: lifestyle shifts and improved product access help demand
  • Alert as per capita reaching high levels in some developing markets
  • Rising per capita use reduces the impact of soft drivers in China
  • Tailoring innovation to preferred product features...
…and understanding consumer willingness to pay for those features
  • Case of China: natural, soft and high quality top of the mind
  • Case of the US: functionality and value top consumer agenda
  • Case of Brazil: high quality, leak protection and value for money lead
  • Retailers drive private label and exclusive brands to draw customers
  • Pants format: continuing growth globally
  • New affordable options emerge to aid adoption of pants
  • Unicharm enhances its mid- and premium range pants
  • Expansion in e-commerce further boosted by COVID-19
  • Unconventional platforms continue to rise
  • Facebook stands out in purchase related-activities
  • Subscription services tap into desire for tailored approach
  • Detecting the nuances of delivery services...
  • ...and store-based shopping is still very much relevant
  • Strengthening omnichannel approach in mid to long term
  • COVID-19 impact: financial instability and category disruption
  • COVID-19 themes reflect shifting consumer behaviour
  • COVID-19 themes in nappies/diapers: re-evaluating brand value, channel shifts
  • Key takeaways (1): meet immediate and mid-term needs
  • Key takeaways (2): meeting long-term needs
Note: Product cover images may vary from those shown
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