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Consumer Health in Singapore

  • ID: 2829828
  • Report
  • October 2019
  • Region: Singapore
  • 93 pages
  • Euromonitor International
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Consumer health in Singapore continued to record a positive performance in 2019, supported by a number of factors that can be applied to various generations. An ageing population is driving demand for a range of vitamins and dietary supplements that support eye and bone health, along with complications that can arise from sedentary lifestyles and poor eating habits leading to demand for digestive remedies.

The author's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Singapore

List of Contents and Tables
Executive Summary
Changing Demographics and Unhealthy Lifestyles Support Demand for Consumer Health
Preventative Approach Supports Demand for Vitamins and Dietary Supplements for Both Adults and Children
Multinational Players Lead Increasingly Fragmented Competitive Landscape
Domination of Health and Beauty Specialist Retailers But Smaller Channels Offer Consumers Convenience and Competitive Prices
Further Growth for Consumer Health Supported by Health and Wellness Trend and Preventive Approach To Wellbeing
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Stable Demand for Analgesics As High Healthcare Costs Encourage Consumers To Self-medicate for Minor Pain
Topical Analgesics/anaesthetic Remains Most Popular Format, Directly Targeting Pain
Increasingly Hectic Stressful Lifestyles Will Help Drive Search for Effective Pain Relief
Competitive Landscape
Greater Consolidation Amongst Leading Players in Analgesics
Tiger Balm Continues To Benefit From Its Natural Positioning
Strong Performance for Nurofen Syrup As Children Appreciate Liquid Format
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Stressful Hectic Lifestyles Maintain Demand for Sleep Aids
Chronic Pain and An Ageing Population Also Contribute To Lack of Sleep
Alternative Methods of Relaxation Could Offer Potential Threat To Stronger Growth Over the Forecast Period
Competitive Landscape
Static Category With Lack of Innovation Or Marketing Activities
Melatonin Remains Most Popular Active Ingredient for Leading Brands
Category Data
Table 18 Sales of Sleep Aids: Value 2014-2019
Table 19 Sales of Sleep Aids: % Value Growth 2014-2019
Table 20 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 21 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 22 Forecast Sales of Sleep Aids: Value 2019-2024
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Positive Performance for Cough, Cold and Allergy (hay Fever) Remedies Driven by Demand From Adult Segment
Environmental Factors Support Demand for Antihistamines/allergy Remedies (systemic)
Herbal/traditional Products Retains Dominance Continuing To Attract Health-conscious Consumers
Competitive Landscape
Herbal/traditional Medicated Confectionery Brands Retain Overall Lead of Category
Further Share Gain for Strepsils Supported by Switch From Pharmacy Only To Gsl
Further Switches From Prescription To OTC Status Could Help Open Up Competition
Category Data
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Beauty and Personal Care Offers Competition To Dermatologicals
Greater Marketing Efforts and Medical Recommendations Will Help Consumers To Differentiate Dermatologicals From Non-otc Products
Slowing Demand for Nappy (diaper) Rash Treatments With Parents Increasingly Influenced To Search for More Natural Solutions
Competitive Landscape
Wide Product Portfolio and Aggressive Marketing Consolidate Leadership for Johnson & Johnson
Hair Loss Treatments Attract Consumers With Twin Pack Offers
Strong Performances in Topical Germicidals/antiseptics
Category Data
Table 30 Sales of Dermatologicals by Category: Value 2014-2019
Table 31 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 33 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 35 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Polarising Lifestyles of Singaporeans Support for Digestive Remedies
Ongoing Demand for Meat-heavy Western Diets Drives Demand for Laxatives and Antacids
Parents Remain Wary of Paediatric Laxatives for Their Children
Competitive Landscape
International Players Lead Digestive Remedies As Standard Products Increasingly Attract Consumers
Global Brands Benefit From Strong Marketing Support and Wide Distribution
Po Chai Pills Strengthens Lead of Diarrhoeal Remedies Despite Waning Interest in Herbal Alternatives
Category Data
Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Air Conditioned Locations Offer Respite From Humidity But Increasing Cases of Dry Eye
Exposure To Digital Screens and Prolonged Wearing of Contact Lenses Are Other Factors Maintaining Demand for Standard Eye Care
Allergy Eye Care Remains A Niche in Singapore
Competitive Landscape
Consolidated Competitive Landscape Dominated by Trusted Multinationals
Allergan Offers Expanding Portfolio, Struggling To Gain Ground in Allergy Eye Care
Great Caution Taken by Consumers Since Emergence of Counterfeit Eye Drops
Category Data
Table 43 Sales of Eye Care by Category: Value 2014-2019
Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Nrt Smoking Cessation Aids Records Positive Performance With Declining Smoking Prevalence
Some Maturity in Category That Would Benefit From Innovative New Formats
Government Continues With Initiatives To Further Reduce Smoking Prevalence in Country
Competitive Landscape
Consolidated Competitive Landscape Dominated by Johnson & Johnson
Limited Chance for New Players Or Formats To Enter Over the Forecast Period
Category Data
Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Polarising Trends Amongst the Generations Influences Demand for Wound Care
Private Label Continues To Strengthen Presence in Wound Care Placing Pressure on Branded Producers
More Affluent Singaporean Consumers Are Attracted To Wound Care That Offers Greater Functionality
Competitive Landscape
Multinational Players Retain Lead of Wound Care Benefiting From Greater Resources To Develop More Advanced Products
Impressive Performance for Private Label
Smaller Players Continue To Be Squeezed Out of Consolidated Landscape
Category Data
Table 55 Sales of Wound Care by Category: Value 2014-2019
Table 56 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Wound Care: % Value 2015-2019
Table 58 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 59 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Sports Protein Powder Retains Core Audience of Athletes and Gym-goers
Niche Products Help Category To Gradually Attract Mass Consumers
Health and Fitness Events Help To Highlight and Promote Increasing Trend for Sports Nutrition
Competitive Landscape
Optimum Nutrition Retains Slim Lead in Highly Fragmented Competitive Landscape
Myprotein Targets Health and Wellness With Wide Range of Products
Supermarkets and Internet Retailing Continue To Gain Ground
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2014-2019
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Ageing Population Drives Demand for Dietary Supplements With Joint, Bone and Brain Positioning
Niche of Probiotic Supplements Set To Record Stronger Growth Due To Increasing Interest in Products Supporting Gut Health
Beauty Positioning Increasing in Popularity Within Dietary Supplements
Competitive Landscape
General Nutrition Centers Retains Slim Lead of Fragmented Category
Direct Selling Players Help Maintain Presence of Second-largest Distribution Channel
Internet Retailing Continues To Gain Ground
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2014-2019
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 69 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 70 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 71 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 72 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Vitamin C Continues To Enjoy Popularity As Means To Support Immune System
Greater Segmentation for Multivitamins Supports Stronger Performance
Multivitamins To Gain Highest Value Share Over the Forecast Period
Competitive Landscape
Bayer Retains Lead Overall With Popular Single Vitamin Brand Redoxon
Change of Ownership for Centrum and Increasing Pressure From Smaller Players
Internet Retailing Continues To Gain Ground From Drugstores/parapharmacies
Category Data
Table 74 Sales of Vitamins by Category: Value 2014-2019
Table 75 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 76 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 77 NBO Company Shares of Vitamins: % Value 2015-2019
Table 78 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 79 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 80 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
High Prevalence of Types 2 Diabetes Encourages Consumers To Address Weight Management
Stable Demand for Supplement Nutrition Drinks Supported by Ageing Population
Long-term Health Goals Could Hinder Stronger Performance for Weight Management
Competitive Landscape
Direct Sellers Continue To Lead Weight Management and Wellbeing
Herbalife Understands Need To Move Away From Strong Focus on Weight Loss
Cleansing and Detoxifying Can Attract Consumers and Support Slimming Teas
Category Data
Table 81 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Continue To Be Supported by Health and Wellness Trend
Capsule Format Gains in Popularity Although Tonics Preferred by Older Consumers
Millennials More Likely To Turn To Standard Products for Faster Solutions
Competitive Landscape
Cerebos Pacific Retains Lead of Highly Fragmented Category Due To Popularity of Brand's Essence of Chicken
Combination Dietary Supplements Offer Consumers A More General Solution
Category Data
Table 87 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Preventative Strategy of Parents Continues To Support Popularity and Performance by Paediatric Vitamins and Dietary Supplements
Shrinking Consumer Base Could Offer Long-term Hindrance To Stronger Growth
Niche of Paediatric Ibuprofen Is Strong Performer Supported by Dominant Brand Nurofen
Competitive Landscape
Gsk Consumer Healthcare Assumes National Distribution for GlaxoSmithKline
Producers of Vitamins and Dietary Supplements Must Continue To Launch Interesting New Formats and Flavours To Attract Consumers in Competitive Landscape
Category Data
Table 93 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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