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Consumer Health in Singapore

  • ID: 2829828
  • Report
  • November 2020
  • Region: Singapore
  • 108 pages
  • Euromonitor International
The consumer health market in Singapore recorded a positive performance in 2020, with the outbreak of the COVID-19 pandemic contributing to overall growth. Across the industry, it is clear that some categories outperformed others, namely systemic analgesics, cough, cold remedies and immunity boosting vitamins and dietary supplements, as consumers prioritised products that could combat against the symptoms of COVID-19.

The Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Stockpiling of systemic analgesics to treat COVID-19 symptoms
  • Nominal growth despite slight uptake for paediatric systemic analgesics
  • Sales remain highly concentrated among leading players
RECOVERY AND OPPORTUNITIES
  • Leading systemic analgesics players unsure over prolonged spike in sales
  • Self-diagnosis to fuel demand for systemic analgesics
  • Back-to-basics drives demand for herbal/traditional topical analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand spikes as a result of panic consumer buying and stockpiling
  • Further uptake of herbal/traditional cough remedies with natural formulations
  • Growing competition from increasing number of new smaller players
RECOVERY AND OPPORTUNITIES
  • Heightened preventive health measures to continue boosting demand
  • Strong potential for pharyngeal preparations with antibacterial properties
  • Increased focus on herbal/traditional cough remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 outbreak results in slight uptake of diarrhoeal remedies
  • Change in lifestyle factors due to COVID-19 to impact digestive remedies
  • Multinationals leverage extensive product offerings to attract consumers
RECOVERY AND OPPORTUNITIES
  • Traditional Chinese medicine to serve as alternative to antacids
  • Tightened measures to affect sales of laxatives
  • Increasing prevalence of irritable bowel symptom in Singapore
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Shift in lifestyle factors due to COVID-19 impacts demand for topical antifungals
  • Restrictions limit growth in nappy rash treatments and paediatric dermatologicals
  • Extensive product offer and aggressive marketing key to success
RECOVERY AND OPPORTUNITIES
  • Rising demand for antipruritics among Singaporean consumers
  • Increased competition within hair loss treatments fuels innovation
  • Stagnating demand for haemorrhoids treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales impacted by new smoking habits in response to COVID-19
  • Stricter anti-smoking regulations further shrink potential market size
  • Competitive landscape remains highly consolidated
RECOVERY AND OPPORTUNITIES
  • High entry barriers for new product developments and industry players
  • Demand impacted by findings relating to effectiveness of different formats
  • Rising demand for new convenient “Other” NRT products
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Rising stress levels in response to COVID-19 boost demand for sleep aids
  • Lifestyle factors continue to increase demand for sleep aids
  • Growth limited by lack of investment in innovation and marketing
RECOVERY AND OPPORTUNITIES
  • Herbal/traditional brands remain top choice for consumers
  • Alternative treatments for insomnia could weaken demand for sleep aids
  • Reluctance for clinical consultations driving purchases of OTC sleep aids
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Shifting lifestyle factors in response to COVID-19 reduce incidence of dry eye
  • New behaviours in response to COVID-19 to limit demand for allergy eye care
  • Global players benefit from strong brand awareness and consumer trust
RECOVERY AND OPPORTUNITIES
  • Developments in eyewear could cannibalise demand for eye care
  • Eye care competitive landscape to remain consolidated
  • Rising preventive health awareness raises demand for eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lower demand for wound care due to drop in minor injuries during lockdown
  • Rise in demand for multifunctional wound care products
  • Greater investment in new product developments key to success of multinationals
RECOVERY AND OPPORTUNITIES
  • Increase in preventive health practices drives demand for first aid kits
  • Rising demand for premium brands offset by popularity of economy ranges
  • Growing interest in more affordable private label ranges
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 outbreak fuels long-term spike in overall vitamins sales
  • Rising interest in preventive health boosts demand for vitamin C
  • Bayer remains in pole position due to popular Redoxon range
RECOVERY AND OPPORTUNITIES
  • Stable demand for multivitamins with multiple health positioning
  • Pandemic further fuels shift towards e-commerce
  • Entrance of new players fuelling competition
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for immunity boosting dietary supplements peaks due to COVID-19
  • Sales of brain health supplements to grow in tandem with ageing population
  • General Nutrition Centers leverages retail network to lead sales
RECOVERY AND OPPORTUNITIES
  • Lifestyle and dietary changes could taper demand for dietary supplements
  • Blurring of category lines between health and beauty positioning
  • Rising health awareness fuelling demand for herbal/traditional dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Changing lifestyle trends due to COVID-19 impact meal replacement demand
  • Tightened regulations reduce slimming teas and weight loss supplement sales
  • Direct sellers lead category with differentiated positioning
RECOVERY AND OPPORTUNITIES
  • New weight loss attitudes slow growth within weight management and wellbeing
  • Local players enter market with new developments in meal replacement products
  • Supplement nutrition drinks to grow in tandem with ageing population
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Impact of COVID-19 reduces demand for sports nutrition products
  • Pandemic further drives shift towards e-commerce distribution
  • Growing competition from smaller players within protein/energy bars
RECOVERY AND OPPORTUNITIES
  • Supermarkets and direct-to-consumer channels gain traction
  • Blurring of category lines between sports nutrition and food nutritional products
  • Untapped potential for halal sports nutrition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand boosted by rising health awareness in response to COVID-19
  • Growth of herbal/traditional products set to exceed standard products
  • Cerebos Pacific benefits from strong reputation among older consumers
RECOVERY AND OPPORTUNITIES
  • New products formulated using herbal/traditional ingredients
  • Emergence of standard dietary supplements inspired by herbal/traditional origins
  • Young consumers increasingly receptive towards herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Panic over COVID-19 fuels growth in major paediatric categories
  • Increased interest in preventive care boosts demand for paediatric VDS
  • GSK Consumer Healthcare leverages extensive distribution network to retain lead
RECOVERY AND OPPORTUNITIES
  • Entrance of new players in paediatric vitamins to expand consumer base
  • Lifestyle factors could impact consumer base for paediatrics products
  • Safe image of vitamins and dietary supplements to support further growth
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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