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Feminine Hygiene Products: Global Strategic Business Report

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    Report

  • 373 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 2832330

Global Feminine Hygiene Products Market to Reach $41 Billion by 2030

The global market for Feminine Hygiene Products estimated at US$22.8 Billion in the year 2022, is projected to reach a revised size of US$41 Billion by 2030, growing at a CAGR of 7.6% over the analysis period 2022-2030. Sanitary Napkins, one of the segments analyzed in the report, is projected to record 8.5% CAGR and reach US$19.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Tampons & Menstrual Cups segment is readjusted to a revised 6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $6.2 Billion, While China is Forecast to Grow at 12.6% CAGR

The Feminine Hygiene Products market in the U.S. is estimated at US$6.2 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$9.9 Billion by the year 2030 trailing a CAGR of 12.6% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.9% and 5.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 5.1% CAGR.

Select Competitors (Total 242 Featured) -

  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Recent Market Activity
  • Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls
  • Growth Drivers in a Nutshell
  • Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver
  • Quick Facts from Around the World
  • Comfort Outperforms Price
  • The Convenience Factor
  • Physically Active Schedules: A Preferred Lifestyle Choice
  • Global Market Outlook
  • Traditional Revenue Contributors Lose Growth Momentum to Developing Countries
  • Manufacturers Depend on Emerging Markets to Increase Sales Momentum
  • Feminine Hygiene Products - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
  • Albaad Corporate (Israel)
  • Rostam Ltd. (Israel)
  • Edgewell Personal Care Company (USA)
  • Johnson & Johnson (USA)
  • Playtex Products Inc. (USA)
  • Kao Corporation (Japan)
  • Kimberly-Clark Corporation (USA)
  • Lil-lets Group Limited (UK)
  • Natracare Bodywise (UK) Ltd. (UK)
  • PayChest, Inc. (USA)
  • Procter & Gamble (USA)
  • Fater S.p.A. (Italy)
  • Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • THINX, Inc. (USA)
  • Unicharm Corporation (Japan)
3. MARKET TRENDS & DRIVERS
  • Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market
  • Startups Develop Enhanced Feminine Hygiene Products
  • Contribution of New and Existing Players
  • Innovative Period Care Products Widen their Original Market Niches
  • Advantages of Innovative Feminine Hygiene Products
  • Period Tracking Apps: The Future of Period Care Products?
  • Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth
  • Period Care Products to Become Environmentally Sustainable
  • Few of the Many Products Based on Natural/Renewable Materials
  • Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive
  • Tampons Also Go the 'Natural' Way
  • Conventional Feminine Hygiene Products Gradually Give Way to Natural Options
  • Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence
  • Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners
  • Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption
  • Governmental Support and Favorable Initiatives Benefit Market Expansion
  • Focus on Effective and Affordable Products on the Rise
  • Wyeth’s Drug for Menstrual Suppression: How Safe?
  • Sanitary Napkins Versus Tampons: The Competition Continues
  • Key Factors Influencing Tampon Adoption
  • Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)
  • Packaging and Marketing of Tampons
  • Misconceptions about Tampons
  • Concerns Related to Anatomy and Tampon Functions
  • Concerns About Virginity
  • Online Sales Offers New Avenues of Growth
  • The Importance of Packaging in the Feminine Hygiene Products Market
  • Favorable Demographic, Social and Economic Trends Strengthens Market Prospects
  • Teen Population: A Lucrative Demographic Segment & the New Advertising Target
  • Rising Women Workforce: A Business Case for the Hygiene Market
  • Increasing Affluence of the Ballooning Middle Class Population
  • Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries
  • Innovative Approaches Set to Alter the Landscape
  • Period-Proof High-Tech Underpants from Thinx
  • Menstrual Cups with the Potential to Replace Pads and Tampons
  • The Alicia™ Menstrual Pod™
  • The DivaCup™
  • Tampon Innovations in Recent Years
  • pH Adjusting Tampons
  • Jelly Fish as Super Absorbent Tampons
  • Tampons with a 'Wireless Tampon Signal'
  • Advanced, Bluetooth Compatible Tampons
  • Organic Tampons
  • Lola Subscription Service for Providing Organic Cotton Tampons
  • Other Tampon Innovations
  • The Modibodi Underwear for Protection against Leaks
  • Innovative, Affordable Period Device to Change Way Young Women Deal with Periods
  • Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way
  • AFRIpads (Uganda)
  • Lunette (Finland)
  • Kindara (USA)
  • NatraCare (UK)
  • Sustainable Health Enterprises (SHE) (Rwanda)
  • Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)
  • Saathi Organic Sanitary Pads (India)
  • The Robin Danielson Act (USA)
  • Few Futuristic Feminine Hygiene Products
  • Tampons for Diagnosing Diseases
  • Tampons for Specifically Detecting Ovarian Cancer
  • Smart Menstrual Cup
  • Medication Dispensing Vaginal Inserts
  • Other Noteworthy Innovations and Advancements over the Years
  • Leakage Prevention
  • Variable Flow Management
  • Thin & Absorbent: The Need of Today's Women
  • Ultra-thin Products
  • Self-Adhesive/Beltless Napkin
  • The Stain-Lock System
  • Emergence of Scented Products
  • Flushable & Biodegradable Sanitary Napkins
  • Feminine Sanitary Products Go Green
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Feminine Hygiene Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Feminine Hygiene Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Cleaning & Deodorizing Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 5: World Historic Review for Cleaning & Deodorizing Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 6: World 16-Year Perspective for Cleaning & Deodorizing Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 8: World Historic Review for Sanitary Napkins by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 9: World 16-Year Perspective for Sanitary Napkins by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for Tampons & Menstrual Cups by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 11: World Historic Review for Tampons & Menstrual Cups by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 12: World 16-Year Perspective for Tampons & Menstrual Cups by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Panty Liners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: World Historic Review for Panty Liners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 15: World 16-Year Perspective for Panty Liners by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Disposable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 17: World Historic Review for Disposable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 18: World 16-Year Perspective for Disposable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Reusable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 20: World Historic Review for Reusable by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 21: World 16-Year Perspective for Reusable by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2023 & 2030
  • Table 22: World Feminine Hygiene Products Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
CANADA
JAPAN
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
CHINA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
EUROPE
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
FRANCE
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
GERMANY
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
ITALY
UNITED KINGDOM
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
AUSTRALIA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
INDIA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Feminine Hygiene Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ALBAAD.com
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Playtex Products Inc.
  • Procter & Gamble
  • Rostam Ltd.
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation

Table Information