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Feminine Hygiene Products - Market Analysis, Trends, and Forecasts

  • ID: 2832330
  • Report
  • February 2020
  • Region: Global
  • 158 Pages
  • Global Industry Analysts, Inc
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Feminine Hygiene Products market worldwide is projected to grow by US$11.2 Billion, driven by a compounded growth of 6.2%. Menstrual Care Products, one of the segments analyzed and sized in this study, displays the potential to grow at over 6.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$24.6 Billion by the year 2025, Menstrual Care Products will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 5.3% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$395.8 Million to the region's size and clout in the next 5 to 6 years. Over US$339.1 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Menstrual Care Products will reach a market size of US$1.4 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 9.2% over the next couple of years and add approximately US$3.1 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Albaad Corporate
  • Rostam Ltd.
  • Edgewell Personal Care Company
  • Johnson & Johnson
  • Playtex Products Inc.
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest Inc.
  • Procter & Gamble
  • Svenska Cellulosa Aktiebolaget (SCA)
  • THINX Inc.
  • Unicharm Corporation
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Recent Market Activity

Feminine Hygiene Products: Providing Care, Convenience, Comfort, and Empowerment for Women and Girls

Growth Drivers in a Nutshell

Increasing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience: The Fundamental Growth Driver

Quick Facts from Around the World

Comfort Outperforms Price

The Convenience Factor

Physically Active Schedules: A Preferred Lifestyle Choice

Global Market Outlook

Traditional Revenue Contributors Lose Growth Momentum to Developing Countries

Manufacturers Depend on Emerging Markets to Increase Sales Momentum

Global Competitor Market Shares

Feminine Hygiene Products Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

2. FOCUS ON SELECT PLAYERS

Albaad Corporate (Israel)

Rostam Ltd. (Israel)

Edgewell Personal Care Company (USA)

Johnson & Johnson (USA)

Playtex Products Inc. (USA)

Kao Corporation (Japan)

Kimberly-Clark Corporation (USA)

Lil-lets Group Limited (UK)

Natracare Bodywise (UK) Ltd. (UK)

PayChest, Inc. (USA)

Procter & Gamble (USA)

Fater S.p.A. (Italy)

Svenska Cellulosa Aktiebolaget (SCA) (Sweden)

THINX, Inc. (USA)

Unicharm Corporation (Japan)

3. MARKET TRENDS & DRIVERS

Despite the Aging and Declining Menstruating Population, Innovations Set to Disrupt the Global Feminine Hygiene Market

Startups Develop Enhanced Feminine Hygiene Products

Contribution of New and Existing Players

Innovative Period Care Products Widen their Original Market Niches

Advantages of Innovative Feminine Hygiene Products

Period Tracking Apps: The Future of Period Care Products?

Surging Popularity of New-Age Natural, Renewable, Re-usable, and Organic Products Drive Steady Market Growth

Period Care Products to Become Environmentally Sustainable

Few of the Many Products Based on Natural/Renewable Materials

Traditional Feminine Hygiene Products Found to Contain Glyphosate, Organic Alternatives Emerge to be Attractive

Tampons Also Go the 'Natural' Way

Conventional Feminine Hygiene Products Gradually Give Way to Natural Options

Biodegradable, Compostable, and Plastic-Free Products Grow in Prominence

Focus on Affordability, Accessibility, and Quality Factors Drive Faster Growth in Demand for Panty Liners

Menstrual Cup, Touted as the Future of Period Protection, Face Impediments in Mass Adoption

Governmental Support and Favorable Initiatives Benefit Market Expansion

Focus on Effective and Affordable Products on the Rise

Wyeth’s Drug for Menstrual Suppression: How Safe?

Sanitary Napkins Versus Tampons: The Competition Continues

Key Factors Influencing Tampon Adoption

Factors Influencing Tampon Adoption (Impact on Selection - Rated on 1 to 10 Scale)

Packaging and Marketing of Tampons

Misconceptions about Tampons

Concerns Related to Anatomy and Tampon Functions

Concerns About Virginity

Online Sales Offers New Avenues of Growth

The Importance of Packaging in the Feminine Hygiene Products Market

Favorable Demographic, Social and Economic Trends Strengthens Market Prospects

Teen Population: A Lucrative Demographic Segment & the New Advertising Target

Rising Women Workforce: A Business Case for the Hygiene Market

Increasing Affluence of the Ballooning Middle Class Population

Sanitary Napkins Still Beyond the Reach of Many Asian & African Countries

Innovative Approaches Set to Alter the Landscape

Period-Proof High-Tech Underpants from Thinx

Menstrual Cups with the Potential to Replace Pads and Tampons

The Alicia™ Menstrual Pod™

The DivaCup™

Tampon Innovations in Recent Years

pH Adjusting Tampons

Jelly Fish as Super Absorbent Tampons

Tampons with a 'Wireless Tampon Signal'

Advanced, Bluetooth Compatible Tampons

Organic Tampons

Lola Subscription Service for Providing Organic Cotton Tampons

Other Tampon Innovations

The Modibodi Underwear for Protection against Leaks

Innovative, Affordable Period Device to Change Way Young Women Deal with Periods

Select Novel Projects that are Empowering Women and Promoting Menstrual Health the Sustainable Way

AFRIpads (Uganda)

Lunette (Finland)

Kindara (USA)

NatraCare (UK)

Sustainable Health Enterprises (SHE) (Rwanda)

Flo, an Innovative, Affordable Period Kit for Underdeveloped Countries (USA)

Saathi Organic Sanitary Pads (India)

The Robin Danielson Act (USA)

Few Futuristic Feminine Hygiene Products

Tampons for Diagnosing Diseases

Tampons for Specifically Detecting Ovarian Cancer

Smart Menstrual Cup

Medication Dispensing Vaginal Inserts

Other Noteworthy Innovations and Advancements over the Years

Leakage Prevention

Variable Flow Management

Thin & Absorbent: The Need of Today's Women

Ultra-thin Products

Self-Adhesive/Beltless Napkin

The Stain-Lock System

Emergence of Scented Products

Flushable & Biodegradable Sanitary Napkins

Feminine Sanitary Products Go Green

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Feminine Hygiene Products Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 2: Feminine Hygiene Products Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017

TABLE 3: Feminine Hygiene Products Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

TABLE 4: Menstrual Care Products (Product Type) World Market by Region/Country in US$ Million: 2018 to 2025

TABLE 5: Menstrual Care Products (Product Type) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017

TABLE 6: Menstrual Care Products (Product Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025

TABLE 7: Cleaning & Deodorizing Products (Product Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025

TABLE 8: Cleaning & Deodorizing Products (Product Type) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017

TABLE 9: Cleaning & Deodorizing Products (Product Type) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Feminine Hygiene Products Market Share (in %) by Company: 2020 & 2025

Market Analytics

TABLE 10: United States Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025

TABLE 11: Feminine Hygiene Products Market in the United States by Product Type: A Historic Review in US$ Million for 2009-2017

TABLE 12: United States Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

CANADA

TABLE 13: Canadian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025

TABLE 14: Canadian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017

TABLE 15: Feminine Hygiene Products Market in Canada: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025

JAPAN

TABLE 16: Japanese Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025

TABLE 17: Feminine Hygiene Products Market in Japan: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017

TABLE 18: Japanese Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

CHINA

TABLE 19: Chinese Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025

TABLE 20: Feminine Hygiene Products Historic Market Analysis in China in US$ Million by Product Type: 2009-2017

TABLE 21: Chinese Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025

EUROPE

Market Facts & Figures

European Feminine Hygiene Products Market: Competitor Market Share Scenario (in %) for 2020 & 2025

Market Analytics

TABLE 22: European Feminine Hygiene Products Market Demand Scenario in US$ Million by Region/Country: 2018-2025

TABLE 23: Feminine Hygiene Products Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017

TABLE 24: European Feminine Hygiene Products Market Share Shift by Region/Country: 2009 VS 2019 VS 2025

TABLE 25: European Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025

TABLE 26: Feminine Hygiene Products Market in Europe in US$ Million by Product Type: A Historic Review for the Period 2009-2017

TABLE 27: European Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

FRANCE

TABLE 28: Feminine Hygiene Products Market in France by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 29: French Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017

TABLE 30: French Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

GERMANY

TABLE 31: Feminine Hygiene Products Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 32: German Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 33: German Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

ITALY

TABLE 34: Italian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025

TABLE 35: Feminine Hygiene Products Historic Market Analysis in Italy in US$ Million by Product Type: 2009-2017

TABLE 36: Italian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025

UNITED KINGDOM

TABLE 37: United Kingdom Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025

TABLE 38: Feminine Hygiene Products Market in the United Kingdom: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017

TABLE 39: United Kingdom Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

SPAIN

TABLE 40: Spanish Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025

TABLE 41: Spanish Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017

TABLE 42: Feminine Hygiene Products Market in Spain: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025

RUSSIA

TABLE 43: Russian Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025

TABLE 44: Feminine Hygiene Products Market in Russia by Product Type: A Historic Review in US$ Million for 2009-2017

TABLE 45: Russian Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

REST OF EUROPE

TABLE 46: Rest of Europe Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025

TABLE 47: Feminine Hygiene Products Market in Rest of Europe in US$ Million by Product Type: A Historic Review for the Period 2009-2017

TABLE 48: Rest of Europe Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

ASIA-PACIFIC

TABLE 49: Asia-Pacific Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 50: Feminine Hygiene Products Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2009-2017

TABLE 51: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025

TABLE 52: Feminine Hygiene Products Market in Asia-Pacific by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 53: Asia-Pacific Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017

TABLE 54: Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

AUSTRALIA

TABLE 55: Feminine Hygiene Products Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 56: Australian Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 57: Australian Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

INDIA

TABLE 58: Indian Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025

TABLE 59: Indian Feminine Hygiene Products Historic Market Review by Product Type in US$ Million: 2009-2017

TABLE 60: Feminine Hygiene Products Market in India: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025

SOUTH KOREA

TABLE 61: Feminine Hygiene Products Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 62: South Korean Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 63: Feminine Hygiene Products Market Share Distribution in South Korea by Product Type: 2009 VS 2019 VS 2025

REST OF ASIA-PACIFIC

TABLE 64: Rest of Asia-Pacific Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025

TABLE 65: Feminine Hygiene Products Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017

TABLE 66: Rest of Asia-Pacific Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

LATIN AMERICA

TABLE 67: Latin American Feminine Hygiene Products Market Trends by Region/Country in US$ Million: 2018-2025

TABLE 68: Feminine Hygiene Products Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2009-2017

TABLE 69: Latin American Feminine Hygiene Products Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025

TABLE 70: Latin American Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025

TABLE 71: Feminine Hygiene Products Historic Market Analysis in Latin America in US$ Million by Product Type: 2009-2017

TABLE 72: Latin American Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025

ARGENTINA

TABLE 73: Argentinean Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025

TABLE 74: Feminine Hygiene Products Market in Argentina in US$ Million by Product Type: A Historic Review for the Period 2009-2017

TABLE 75: Argentinean Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

BRAZIL

TABLE 76: Feminine Hygiene Products Market in Brazil by Product Type: Estimates and Projections in US$ Million for the Period 2018-2025

TABLE 77: Brazilian Feminine Hygiene Products Historic Market Scenario in US$ Million by Product Type: 2009-2017

TABLE 78: Brazilian Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

MEXICO

TABLE 79: Feminine Hygiene Products Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 80: Mexican Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 81: Mexican Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

REST OF LATIN AMERICA

TABLE 82: Rest of Latin America Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025

TABLE 83: Feminine Hygiene Products Market in Rest of Latin America by Product Type: A Historic Review in US$ Million for 2009-2017

TABLE 84: Rest of Latin America Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

MIDDLE EAST

TABLE 85: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025

TABLE 86: Feminine Hygiene Products Market in the Middle East by Region/Country in US$ Million: 2009-2017

TABLE 87: The Middle East Feminine Hygiene Products Market Share Breakdown by Region/Country: 2009, 2019, and 2025

TABLE 88: The Middle East Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018 to 2025

TABLE 89: The Middle East Feminine Hygiene Products Historic Market by Product Type in US$ Million: 2009-2017

TABLE 90: Feminine Hygiene Products Market in the Middle East: Percentage Share Breakdown of Sales by Product Type for 2009, 2019, and 2025

IRAN

TABLE 91: Iranian Market for Feminine Hygiene Products: Annual Sales Estimates and Projections in US$ Million by Product Type for the Period 2018-2025

TABLE 92: Feminine Hygiene Products Market in Iran: Historic Sales Analysis in US$ Million by Product Type for the Period 2009-2017

TABLE 93: Iranian Feminine Hygiene Products Market Share Analysis by Product Type: 2009 VS 2019 VS 2025

ISRAEL

TABLE 94: Israeli Feminine Hygiene Products Market Estimates and Forecasts in US$ Million by Product Type: 2018-2025

TABLE 95: Feminine Hygiene Products Market in Israel in US$ Million by Product Type: A Historic Review for the Period 2009-2017

TABLE 96: Israeli Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

SAUDI ARABIA

TABLE 97: Saudi Arabian Feminine Hygiene Products Market Growth Prospects in US$ Million by Product Type for the Period 2018-2025

TABLE 98: Feminine Hygiene Products Historic Market Analysis in Saudi Arabia in US$ Million by Product Type: 2009-2017

TABLE 99: Saudi Arabian Feminine Hygiene Products Market by Product Type: Percentage Breakdown of Sales for 2009, 2019, and 2025

UNITED ARAB EMIRATES

TABLE 100: Feminine Hygiene Products Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 101: United Arab Emirates Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 102: Feminine Hygiene Products Market Share Distribution in United Arab Emirates by Product Type: 2009 VS 2019 VS 2025

REST OF MIDDLE EAST

TABLE 103: Feminine Hygiene Products Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Product Type for the Period 2018-2025

TABLE 104: Rest of Middle East Feminine Hygiene Products Historic Market Analysis in US$ Million by Product Type: 2009-2017

TABLE 105: Rest of Middle East Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

AFRICA

TABLE 106: African Feminine Hygiene Products Market Estimates and Projections in US$ Million by Product Type: 2018 to 2025

TABLE 107: Feminine Hygiene Products Market in Africa by Product Type: A Historic Review in US$ Million for 2009-2017

TABLE 108: African Feminine Hygiene Products Market Share Breakdown by Product Type: 2009 VS 2019 VS 2025

IV. COMPETITION

Total Companies Profiled: 76

Note: Product cover images may vary from those shown
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