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Workwear - Global Market Trajectory & Analytics

  • ID: 2832339
  • Report
  • August 2021
  • Region: Global
  • 588 Pages
  • Global Industry Analysts, Inc


  • Alexandra PLC
  • Aramark
  • Cherokee Uniforms, Inc.
  • Dockers
  • Fristads Kansas AB
  • Raymond Limited

Global Workwear Market to Reach $42.7 Billion by 2026

Workwear refers to any type of clothing that is paid for and issued by an employer to an employee for use during work hours. Well-designed and comfortable workwear is capable of improving the productivity of the employees. The primary reason for issuing workwear is ensuring safety of the worker while simultaneously providing an employee with a corporate image or identity. Workwear is also deemed as an exceptional tool for advertising, and several employers opt in favor of issuing workwear to staff as a marketing tactic. In certain cases, workwear protects clothing worn by workers against weather conditions or soiling. However, workwear is not regarded as personal protective equipment (PPE), thereby not covering under its meaning high-visibility clothing, weather and wind-protected clothing for workers. The workwear market is composed of three distinct segments - General Workwear, Corporate Workwear, and Uniforms.

Irrespective of the economic performance of a country, workwear is a necessary apparel required by employees of any organization for appropriately performing their daily tasks. Image wear, also known as career wear or corporate wear represents the most attractive segment of the workwear market where employees wear one or more clothing item that best reflects and enhance their company`s image and offer marketing and branding benefits. Workwear primarily comprises General Workwear (including both while collar and blue collar employees); Corporate Workwear (image wear, career wear, and corporate clothing), and Uniforms (public sector employee clothing such as military, fire fighters, and police). Key workwear trends evolving across the world include the growing prominence of the athleisure workwear offering versatility, comfort, durability, and performance; emphasis on fashion and style with manufacturers offering trendier silhouettes and varied colors in workwear; rising focus on women workwear with more comfortable, performance driven, protective, and fitter workwear being designed for women utility and office workers; and expanding e-commerce network with distributors as well as manufacturers increasing their online retail presence owing to massive proliferation of the Internet.

Amid the COVID-19 crisis, the global market for Workwear estimated at US$32.6 Billion in the year 2020, is projected to reach a revised size of US$42.7 Billion by 2026, growing at a CAGR of 4.6% over the analysis period. Apparel, one of the segments analyzed in the report, is projected to grow at a 4.3% CAGR to reach US$33.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Footwear segment is readjusted to a revised 5.5% CAGR for the next 7-year period. This segment currently accounts for a 22.9% share of the global Workwear market.

The U.S. Market is Estimated at $12.1 Billion in 2021, While China is Forecast to Reach $4.6 Billion by 2026

The Workwear market in the U.S. is estimated at US$12.1 Billion in the year 2021. The country currently accounts for a 35.98% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$4.6 Billion in the year 2026 trailing a CAGR of 6.4% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.6% and 4.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR while Rest of European market (as defined in the study) will reach US$4.9 Billion by the close of the analysis period.

Healthy growth is projected for the market in the coming years driven by the huge population base of 20-35 years age group millennials worldwide, the major buyer category for almost all types of workwear. Rising employment of female workforce and young professionals and the transformation of workwear, particularly corporate wear, from conventional business suits to casual corporate wear are expected to offer lucrative opportunities for market expansion. Other important factors promoting market penetration include rising popularity of organic workwear and the growing role of Internet and social media in influencing decision making. In addition, the significant role of safety, comfort and functionality in workwear selection is anticipated to continue driving manufacturers to focus on fabric innovation. Recent workwear innovations poised to benefit market prospects include smart apparel in uniforms, wearable technologies in workwear, and stretch fabrics, organic fabrics, anti-microbial fabrics, and fabrics with moisture management, fire-resistance, stain-free and anti-creasing properties. The workwear market globally is also expected to gain momentum from the expansion of the foodservice industry, steady growth registered by the healthcare and social care sector, and resurgence of the construction industry along with generation of new employment opportunities in these sectors. While workwear have witnessed a noticeable evolution in the following centuries in terms of functionality, looks, designs and fabric, the requirement remains intact. Today, dress or uniform codes for workspaces and other environments are unwritten, and are generally accepted as a primary element of human appearance. Over the last decade, workwear has emerged as a vivacious industry that represents a promising and huge market.

By Application, Food & Beverage Segment to Reach $5.8 Billion by 2026

Global market for Food & Beverage (Application) segment is estimated at US$4.2 Billion in 2020, and is projected to reach US$5.8 Billion by 2026 reflecting a compounded annual growth rate of 6.0% over the analysis period. The United States constitutes the largest regional market for Food & Beverage segment, accounting for 39.6% of the global sales in 2020. China is poised to register the fastest compounded annual growth rate of 8.0% over the analysis period, to reach US$668 Million by the end of the analysis period.

Select Competitors (Total 375 Featured) -

  • Aditya Birla Fashion and Retail Ltd. (ABFRL)
  • Alexandra PLC
  • Alsico NV
  • Aramark
  • Carhartt, Inc.
  • Cherokee Uniforms, Inc.
  • Cintas Corporation
  • Dockers
  • Duluth Holdings Inc.
  • Fristads Kansas AB
  • Raymond Limited
  • Red Wing Shoe Company, Inc.
  • Simon Jersey Limited
  • Snickers Workwear
  • The Donna Karan Company LLC
  • Tranemo Textil AB
  • UniFirst Corporation
  • V.F. Corporation
  • Williamson-Dickie Manufacturing Company
  • Wolverine World Wide, Inc.
Note: Product cover images may vary from those shown


  • Alexandra PLC
  • Aramark
  • Cherokee Uniforms, Inc.
  • Dockers
  • Fristads Kansas AB
  • Raymond Limited


  • Impact of Covid-19 and a Looming Global Recession
  • 2020: A Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
  • Exhibit 1: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Industrial Workwear Reels Under the Pandemic Impact
  • COVID-19-Induced Spike in Unemployment Rate Impacts Workwear Demand
  • Exhibit 2: Global Number of Unemployed People (In Million) for Years 2019, 2020, 2021, and 2022
  • Exhibit 3: Global Unemployment Rate (%): 1990-2022
  • Business Wear Market Hit By Bankruptcy Cases and Store Closings
  • COVID-19 Redefines Workwear Trends
  • An Insight into the WFH Era
  • Exhibit 4: WFM Employees as a % of the Total Workforce
  • Workwear: An Introduction
  • Market Outlook
  • Geographic Market Analysis
  • India & China: Unpenetrated Nature of the Market and Large Working Age Population Offer Significant Growth Opportunities
  • Exhibit 5: 15-59 Years Population as a Percentage of Total Population for Major Countries Worldwide
  • Huge Population of Working Age Individuals Worldwide: The Fundamental Growth Driver
  • Exhibit 6: Global Labor Force Distribution by Region: 2020
  • Exhibit 7: Global Population Spread by Age Group, 20-65 (in %): 2020, 2025, and 2030
  • Exhibit 8: Global Labor Force Participation by Age Group, 20-65 (in %): 2020, 2025, and 2030
  • Exhibit 9: US Labor Force Participation by Age Group ( in Million and in %): 2025
  • The Prominence of Casual Wear Raises Concerns
  • Workwear Distribution
  • Direct Sales Dominate Over Rentals
  • Competition: A Highly Fragmented Market
  • Performance Apparel: A Major Opportunity
  • Functionality Advancements: A Key Product Differentiator
  • High Entry Barriers Hamper Entry of New Players
  • Key Strategies for Success
  • Challenges Faced by Workwear Manufacturers
  • Recent Market Activity
  • World Brands

  • COVID-19 Crisis Aids Workwear Evolution to New Sartorial Code Marked by Comfort
  • Sustainability: A Key Trend in the Future Workwear and Protective Clothing Market
  • Advanced Materials Enable High-Performance, Eco-Friendly Clothing
  • Need Grows for Distinct Workwear across Industries
  • Inclination towards ‘Business Casuals' as Workwear among the Millennials Change the Corporate Wear Dynamics
  • Blurring of Lines between Work, Home, Rest, and Travel for Millennials Drive Demand for Casual Workwear
  • Global Millennial Population Facts & Figures: Important Opportunity Indicators
  • Exhibit 10: Global Millennials Population by Region (2018): Percentage Breakdown of Number of Millennials for North America, Europe, China & Japan, Latin America and Rest of World
  • Exhibit 11: Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2018
  • Exhibit 12: US Workforce Population by Age Group: 2009, 2019 and 2029
  • Rise in Significance of Functional Workwear Benefits Market Growth
  • Functional Clothing Gains Prominence Amid the Pandemic
  • Latest Fabric Technologies Make It Worthwhile to Invest in Modern Workwear
  • Uniforms for Creative Workspaces: A Novel Workwear Trend
  • Growth in Working Women Population Boosts Demand for Women's Workwear
  • Exhibit 13: Median age of the Global Labor Force from 2010 to 2025, by Gender
  • Exhibit 14: Female Labor Force as a Percentage of Total Labor Force: 1990-2019
  • Exhibit 15: Female Labor Force as a Percentage of Total Labor Force (1990, 2000, 2010, and 2019) for Major Countries Worldwide
  • Women's Workwear Brands Gain Prominence
  • Corporate Wear Continues to be a Dynamic Market
  • Advent of Smart Technologies Fuel Demand for Workwear Wearables
  • Superior Attributes of FR Workwear over Traditional Workwear Benefit Market Adoption
  • Workwear for Older and Plus-size Consumers: A Segment with Huge Untapped Potential
  • Workwear Catches the Fancy of Designers to Emerge as Major Fashion Trend
  • Increasing Popularity of Organic Workwear Lends Traction to Market Growth
  • Imagewear: A Lucrative Market
  • Multi-Functional Workwear Continue to be in Demand in the Oil and Gas Industry
  • Taking Worker Safety to New Levels
  • Healthcare and Social Care Industry Witnesses New Trends
  • As the Hospitality Sector Emerges from the Pandemic, Workwear Gains Important Place as Part of Competitor Strategies
  • Exhibit 16: Hotel Occupancy Rate: 2018-2022
  • Exhibit 17: US Revenues Per Available Room (RevPar): 2019 to 2023
  • Multiple Benefits Drive Demand for Embroidered Workwear
  • Innovative Boots & Accessible Shirts Add Exciting Dimensions to Construction Workwear
  • Nanotechnology: A Growing Area of Interest
  • Emergence of E-Textiles
  • 3D Printing: A Game Changer
  • Fabrics with Moisture Management, Stretch Fabrics, Organic Fabrics and Anti-Microbial Fabrics
  • BioFabrics
  • Tencel: The Wonder Fabric
  • GlenGuard FR by Glen Raven
  • Carhartt's Full Swing Enhances Outwear Comfort
  • Innovations in Flame Resistant Workwear
  • Favorable Demographic and Economic Trends Strengthens Market Prospects
  • Increase in Urban Population
  • Exhibit 18: World Urban Population in Million and as Percentage of Total Population for the Period 1950-2050P
  • Expanding Middle Class
  • Exhibit 19: Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035


























  • Total Companies Profiled: 375
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Aditya Birla Fashion and Retail Ltd. (ABFRL)
  • Alexandra PLC
  • Alsico NV
  • Aramark
  • Carhartt, Inc.
  • Cherokee Uniforms, Inc.
  • Cintas Corporation
  • Dockers
  • Duluth Holdings Inc.
  • Fristads Kansas AB
  • Raymond Limited
  • Red Wing Shoe Company, Inc.
  • Simon Jersey Limited
  • Snickers Workwear
  • The Donna Karan Company LLC
  • Tranemo Textil AB
  • UniFirst Corporation
  • V.F. Corporation
  • Williamson-Dickie Manufacturing Company
  • Wolverine World Wide, Inc.
Note: Product cover images may vary from those shown