Financial Cards and Payments in Hungary

  • ID: 2870091
  • Report
  • Region: Hungary
  • 46 pages
  • Euromonitor International
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It is in the best interests of banks, card operators and the government to migrate payments from cash to cards; a faster, more convenient and transparent payment tool. It is also advantageous for retailers and consumer foodservice operators, as card-based payments can help them better track shoppers’ behaviour and increase loyalty, with the additional benefit of streamlining operations, shortening the time spent at the checkout.

The Financial Cards and Payments in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FINANCIAL CARDS AND PAYMENTS IN HUNGARY

Executive Summary
Financial Cards Becomes More Sophisticated, and Regulation Sets Even More Favourable Conditions
Usage of Open Loop Pre-paid Cards Is Driven by the Shift in Distributing Fringe Benefits
Innovation in Technology and Smart Payment Options
Customers Are Reluctant To Switch Between Banks; It Is Mostly Acquisitions That Change the Status Quo in Credit and Debit Cards
Rising Card Usage Is Set To Drive Growth in the Forecast Period
Market Indicators
Table 1 Number of POS Terminals: Units 2012-2017
Table 2 Number of ATMs: Units 2012-2017
Table 3 Value Lost to Fraud 2012-2017
Table 4 Card Expenditure by Location 2017
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 6 Domestic versus Foreign Spend 2017

Market Data
Table 7 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 8 Financial Cards by Category: Number of Accounts 2012-2017
Table 9 Financial Cards Transactions by Category: Value 2012-2017
Table 10 Financial Cards by Category: Number of Transactions 2012-2017
Table 11 Consumer Payments by Category: Value 2012-2017
Table 12 Consumer Payments by Category: Number of Transactions 2012-2017
Table 13 M-Commerce by Category: Value 2013-2017
Table 14 M-Commerce by Category: % Value Growth 2013-2017
Table 15 Financial Cards: Number of Cards by Issuer 2012-2016
Table 16 Financial Cards: Number of Cards by Operator 2012-2016
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 20 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 21 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 22 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 23 Forecast Consumer Payments by Category: Value 2017-2022
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 25 Forecast M-Commerce by Category: Value 2017-2022
Table 26 Forecast M-Commerce by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Charge Cards Is Expected To Remain A Niche Category
Charge Cards Are Not Offered and Not Attractive To Individuals
Competitive Landscape
American Express Is the Only Operator in Charge Cards
Charge Cards Will Remain An Unattractive, Niche Category

Category Data
Table 27 Charge Cards: Number of Cards in Circulation 2012-2017
Table 28 Charge Cards Transactions 2012-2017
Table 29 Charge Cards in Circulation: % Growth 2012-2017
Table 30 Charge Cards Transactions: % Growth 2012-2017
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2012-2017
Table 32 Commercial Charge Cards Transactions 2012-2017
Table 33 Commercial Charge Cards in Circulation: % Growth 2012-2017
Table 34 Commercial Charge Cards Transactions: % Growth 2012-2017
Table 35 Personal Charge Cards Transactions 2012-2017
Table 36 Personal Charge Cards Transactions: % Growth 2012-2017
Table 37 Charge Cards: Number of Cards by Issuer 2012-2016
Table 38 Charge Cards: Number of Cards by Operator 2012-2016
Table 39 Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 40 Charge Cards Payment Transaction Value by Operator 2012-2016
Table 41 Commercial Charge Cards: Number of Cards by Issuer 2012-2016
Table 42 Commercial Charge Cards: Number of Cards by Operator 2012-2016
Table 43 Commercial Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 44 Commercial Charge Cards Payment Transaction Value by Operator 2012-2016
Table 45 Personal Charge Cards Transaction Value by Issuer 2012-2016
Table 46 Personal Charge Cards Transaction Value by Operator 2012-2016
Table 47 Forecast Charge Cards: Number of Cards in Circulation 2017-2022
Table 48 Forecast Charge Cards Transactions 2017-2022
Table 49 Forecast Charge Cards in Circulation: % Growth 2017-2022
Table 50 Forecast Charge Cards Transactions: % Growth 2017-2022
Table 51 Forecast Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 52 Forecast Commercial Charge Cards Transactions 2017-2022
Table 53 Forecast Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 54 Forecast Commercial Charge Cards Transactions: % Growth 2017-2022
Table 55 Forecast Personal Charge Cards Transactions 2017-2022
Table 56 Forecast Personal Charge Cards Transactions: % Growth 2017-2022
Headlines
Prospects
Although the Aversion To Credit Is Diminishing, Some Customers Are Still Getting Rid of Their Credit Cards
Customers Learn How To Make the Most of Their Credit Cards
Credit Cards Are Offered Mostly for Individuals, Usage by Businesses Is Rare
Competitive Landscape
Credit Cards Co-branded With Retail Partners Are Attractive To Customers Looking for Rewards
American Express Leaves the Market
Erste Bank Hungary Zrt Takes the Lead As Credit Card Issuer

Category Data
Table 57 Credit Cards: Number of Cards in Circulation 2012-2017
Table 58 Credit Cards Transactions 2012-2017
Table 59 Credit Cards in Circulation: % Growth 2012-2017
Table 60 Credit Cards Transactions: % Growth 2012-2017
Table 61 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 62 Commercial Credit Cards Transactions 2012-2017
Table 63 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 64 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 65 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 66 Personal Credit Cards Transactions 2012-2017
Table 67 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 68 Personal Credit Cards Transactions: % Growth 2012-2017
Table 69 Credit Cards: Number of Cards by Issuer 2012-2016
Table 70 Credit Cards: Number of Cards by Operator 2012-2016
Table 71 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 72 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 73 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 74 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 75 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 76 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 77 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 78 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 79 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 80 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 81 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 82 Forecast Credit Cards Transactions 2017-2022
Table 83 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 84 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 85 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 86 Forecast Commercial Credit Cards Transactions 2017-2022
Table 87 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 88 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 89 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 90 Forecast Personal Credit Cards Transactions 2017-2022
Table 91 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 92 Forecast Personal Credit Cards Transactions: % Growth 2017-2022
Headlines
Prospects
Growth Due To the Rise of Contactless Payments and the Increase of Point-of-sale Terminals
Mastercard's Marketing and Promotion Boost Card Transactions and Transaction Value
Debit Cards Will Remain the Most Frequently Used Payment Tool
Competitive Landscape
Banks Grow Their Card User Base Mostly by Acquisition
Otp Bank Nyrt Dominates
Mastercard Leads Operators

Category Data
Table 93 Debit Cards: Number of Cards in Circulation 2012-2017
Table 94 Debit Cards Transactions 2012-2017
Table 95 Debit Cards in Circulation: % Growth 2012-2017
Table 96 Debit Cards Transactions: % Growth 2012-2017
Table 97 Debit Cards: Number of Cards by Issuer 2012-2016
Table 98 Debit Cards: Number of Cards by Operator 2012-2016
Table 99 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 100 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 101 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 102 Forecast Debit Cards Transactions 2017-2022
Table 103 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 104 Forecast Debit Cards Transactions: % Growth 2017-2022
Headlines
Prospects
the Marginalisation of Closed Loop Pre-paid Cards
Fringe Benefits Drive Open Loop Pre-paid Cards
Moving Mastercard Pre-paid Cards From Closed To Open Loop Is Still in Its Infancy
Competitive Landscape
Growth Is Mostly by Acquisition
Issuers of Fringe Benefits and Voluntary Health Funds Dominate Open Loop Cards
Changes in Regulation and Taxation Have A Strong Impact on the Competitive Situation

Category Data
Table 105 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 106 Pre-paid Cards Transactions 2012-2017
Table 107 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 108 Pre-paid Cards Transactions: % Growth 2012-2017
Table 109 Closed Loop Pre-paid Cards Transactions 2012-2017
Table 110 Closed Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 111 Open Loop Pre-paid Cards Transactions 2012-2017
Table 112 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 113 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 114 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 115 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 116 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 117 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 118 Closed Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 119 Closed Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 120 Closed Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 121 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 122 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 123 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 124 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 125 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 126 Forecast Pre-paid Cards Transactions 2017-2022
Table 127 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 128 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 129 Forecast Closed Loop Pre-paid Cards Transactions 2017-2022
Table 130 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 131 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 132 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Prospects
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