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Consumer Health in the Philippines

  • ID: 2870170
  • Report
  • November 2020
  • Region: Philippines
  • 99 pages
  • Euromonitor International
Overall, demand for consumer health products in the Philippines increased in Q1 2020, decreased in Q2, then started to revive in Q3 and Q4 as lockdown restrictions eased, and people were able to return to work. As the pandemic took hold Filipinos stockpiled many products, resulting in shortages. This required a shift to cheaper products, which were more likely to remain available.

The Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Consumers stockpiling analgesics seek less expensive products
  • COVID-19 boosts naproxen, while topical analgesics/anaesthetic slumps
  • Presence in sari-sari stores beneficial as lockdown restrictions hit
RECOVERY AND OPPORTUNITIES
  • Counterfeit analgesics targeted to minimise risks
  • Increased parental concerns influence paediatric products
  • Topical analgesics/anaesthetic set to benefit from COVID-19
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Cough, cold and allergy remedies sees growth as consumers tackle symptoms early
  • Neozep gains share due to presence in sari-sari stores
  • Cheaper products benefit as demand increases among lower-income Filipinos
RECOVERY AND OPPORTUNITIES
  • Preventative strategies to gain importance post-pandemic
  • Combination products to benefit from functionality and convenience
  • Paediatric products offer growth potential
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Lockdown reduces demand as eating habits change and travel ceases
  • Ranitidine restrictions impact H2 blockers
  • Kremil-S benefits from advertising support
RECOVERY AND OPPORTUNITIES
  • Return to pre-COVID-19 lifestyles to underpin post-pandemic recovery
  • Adoption of healthier consumption habits to influence demand for digestive remedies
  • TV advertising to remain key promotional tool, internet platforms gain importance
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 a double-edged sword for dermatologicals
  • Nappy rash treatments see boost while demand for haemorrhoid treatments shrinks
  • Variety of packaging sizes benefits topical antifungals as COVID-19 hits spending
RECOVERY AND OPPORTUNITIES
  • Prolonged periods wearing masks to influence demand
  • High birth rate offers opportunity for paediatric dermatologicals post-pandemic
  • Investments needed to overcome stigmas, functionality a key focus area
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 gives a Filipino fillip to smoking cessation aids
  • Pandemic underpins government efforts to encourage cessation of smoking
  • Ezeequit dominates, faces limited competition from alternatives available online
RECOVERY AND OPPORTUNITIES
  • Demand to be maintained over forecast period
  • Environment ripe for new brand introductions
  • Online platforms important to stimulate post-pandemic growth
CATEGORY INDICATORS
  • Table 36 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Stress and tech use impact consumers’ sleep, leading to increased demand
  • USANA Pure Rest consolidates position as leading brand
  • Direct selling dominates, e-commerce set to gain traction
RECOVERY AND OPPORTUNITIES
  • Consumer education required to boost growth
  • Promotion of overall health benefits of sleep may prove beneficial
  • Online promotions to gain importance as Filipinos become more connected
CATEGORY DATA
  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has dual impact on demand for eye care
  • Shift to cheaper options evident as consumers prioritise spending
  • Promotional investment key to attracting consumers
RECOVERY AND OPPORTUNITIES
  • COVID-19 awareness set to influence forecast period performance
  • Growing tech use and working from home to increase eye discomfort
  • Targeting specific issues may increase growth post-pandemic
CATEGORY DATA
  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers stockpile products as COVID-19 pandemic develops
  • Mediplast benefits from presence in sari-sari stores and promotional strategies
  • Lockdown restrictions benefit smaller outlets, e-commerce shows signs of growth
RECOVERY AND OPPORTUNITIES
  • Increased participation in sports as a result of pandemic set to increase demand
  • Added-value features likely to appeal in post-pandemic environment
  • Increased availability and convenience needed as lifestyles resume
CATEGORY DATA
  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Preventative health strategies increase demand, stockpiling results in shortages
  • Multivitamins grow as consumers seek convenience, boosting Centrum’s share
  • Cecon benefits in single vitamins due to trusted brand name and advertising support
RECOVERY AND OPPORTUNITIES
  • Preventative approach to health key, online promotions to gain importance
  • Convenience of multivitamins to appeal as lifestyles resume post-pandemic
  • Vitamin B offers growth potential
CATEGORY DATA
  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category boosted by focus on immunity, although tonics suffer as gyms close
  • Pharmaton’s familiarity contributes to share gain, Caltrate Plus sees stockpiling
  • Direct sellers dominate, but COVID-19 stimulates e-commerce
RECOVERY AND OPPORTUNITIES
  • Immunity to remain a key factor, e-commerce offers potential
  • Probiotic foodstuffs represent a competitive challenge
  • Products offering cosmetic benefits may see increased demand post-pandemic
CATEGORY DATA
  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 hits consumer motivation to control weight
  • OTC obesity benefits as significant excess weight increases impact of COVID-19
  • Ensure benefits from immunity positioning, Xenical gains in OTC obesity
RECOVERY AND OPPORTUNITIES
  • Awareness of obesity’s impact on COVID-19 set to increase demand
  • Filipinos drawn to functionality and value for money
  • Changing dietary trends to inform category’s development in coming years
CATEGORY DATA
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category suffers as gyms close and outdoor activities are limited
  • Sports nutrition sees most significant e-commerce share in Philippines
  • Enervon Activ benefits from e-commerce availability
RECOVERY AND OPPORTUNITIES
  • Recovery expected as lockdown restrictions ease
  • Added-value benefits may appeal in the post-pandemic environment
  • E-commerce set to continue gaining traction in sports nutrition
CATEGORY DATA
  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Preference for herbal products among millennials stimulates demand
  • Word-of-mouth recommendations key to brand development
  • Jack 'n' Jill brand suffers as smaller brands gain traction
RECOVERY AND OPPORTUNITIES
  • Post-pandemic health trends set to influence category’s performance
  • Increased adoption of sports set to boost demand for herbal/topical analgesics
  • Clinical test results needed to boost consumer uptake of herbal/traditional products
CATEGORY DATA
  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Paediatric products boosted as parents seek to increase immunity in their children
  • Easy-to-consume syrups and flavour varieties popular among parents and children
  • Sari-sari stores benefit as lockdown restrictions limits shopping options
RECOVERY AND OPPORTUNITIES
  • Preventative health strategies set to underpin continued growth
  • Products with specific positioning offer growth potential
  • Packaging and flavours key to attracting children
CATEGORY DATA
  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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