Consumer Health in the Philippines - Research and Markets

Consumer health in the Philippines continues to register strong positive sales growth throughout 2022, as the ongoing impact of COVID-19 spurs sales in some areas while others benefit from its receding. Vitamins is seeing particularly high current value growth with consumers flocking to both single and multivitamin with confidence.

The Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Analgesics on the path to recovery with private label leading the way
Strong growth for paediatric analgesics as schools reopen
Sales of topical analgesics/anaesthetic pick up as life returns to normal

PROSPECTS AND OPPORTUNITIES

Analgesics looks set for stable growth as the Dutch government promotes self-care
Adult ibuprofen unlikely to see a long-term impact from negative media articles
An ageing and more active population should help drive sales of topical analgesics/anaesthetic

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers start catching more coughs, cold and flu as they become more social again
Demand for allergy remedies rises with sales boosted by the entry of the Carelastin brand
Sales of paediatric products record a strong recovery in 2022 as schools remain open

PROSPECTS AND OPPORTUNITIES

Slow recovery predicted due to home-centric lifestyles and new social norms
Inflation likely to impact demand with further price rises predicted
Hay fever expected to become more common due to climate change

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027

DIGESTIVE REMEDIES IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Digestive remedies sees shar rise in sales as consumers return to more active lives
Holidays abroad to nearby countries drives growth
Antacids remains the largest category with sales benefiting from normalisation

PROSPECTS AND OPPORTUNITIES

Positive development of antacids should benefit the category as a whole
Recovery of international travel offers opportunity for further recovery
E-commerce set to see further growth with potential for rapid delivery services

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027

DERMATOLOGICALS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Impact of the pandemic on overall sales of dermatologicals is limited
Lifting of COVID-19 measures spells good news for sales of some products
Topical antifungals benefits from reopening of public swimming pools

PROSPECTS AND OPPORTUNITIES

Investment in education and awareness campaigns by major players should pay dividends
Most categories look set to benefit from period of normalisation, although falling birth rates remain a concern
International companies retain clear advantage thanks to marketing investment

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027

NRT SMOKING CESSATION AIDS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Regulation changes negatively impact retail demand for NRT smoking cessation aids
Sharp increase in prices in 2022 drives value growth
Category remains dominated by three major brands

PROSPECTS AND OPPORTUNITIES

Prices set to stabilise with steady growth projected for the category
Aggressive anti-smoking legislation should support growth
International players will continue to dominate

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2017-2022

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027

SLEEP AIDS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for sleep aids stabilises
Recovery of travel boosts demand with preference remaining for herbal/traditional sleep aids
Vemedia leads the way in sleep aids

PROSPECTS AND OPPORTUNITIES

Consumers will likely turn to sleep aids to improve their general health
Recovery of intercontinental travel should lead to higher sales
New formats could help players to make the category more accessible

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027

EYE CARE IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Mixed results seen in eye care as the easing of restrictions influences demand in different ways
Allergy eye care becoming more mainstream but obstacles to growth remain
A Vogel leads with wide range of eye care products

PROSPECTS AND OPPORTUNITIES

Long-term outlook remains positive for eye care
Increased screen time in the workplace likely to fuel demand
A Vogel focusing on educating consumers to stay ahead of the competition

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027

WOUND CARE IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Wound care sales continue to recover as restrictions are lifted
Sales of first aid kits benefit from increase in travel
Hansaplast remains the leading brand in wound care

PROSPECTS AND OPPORTUNITIES

Wound care set to continue on recovery path
Prices forecast to remain high due to rising manufacturing and distribution costs
Beiersdorf likely to retain its lead given its ongoing investment in new product development

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027

VITAMINS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales of vitamins decline in 2022 but remain significantly higher than pre-pandemic levels
Sales remain strong as consumers form new habits and new attitudes towards health prevention
Nestlé’s acquisition of Solgar helps to expand the brand’s distribution

PROSPECTS AND OPPORTUNITIES

Sales will remain higher than pre-pandemic level
Growing interest in disease prevention likely to drive category growth and inform new product development
Solgar will remain the brand to watch over the forecast period

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

DIETARY SUPPLEMENTS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Inflation drives value growth in dietary supplements as demand stabilises
Magnesium performs well as consumers look for an energy boost, while combination products continues to see dynamic growth
Some players lose share as the focus shifts away from the immune system

PROSPECTS AND OPPORTUNITIES

Consumers likely to be more interested in using dietary supplements for disease prevention
Ageing population likely to boost sales in many categories
A Vogel expected to retain the lead while e-commerce is set for further gains

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers look to shed pandemic weight gain
Inflation leads to higher average unit prices
Herbalife retains a clear lead but Foodspring is one to watch out for

PROSPECTS AND OPPORTUNITIES

Healthy living is a long term trend
Lifestyle brands expected to be key contributors to category growth
Slimming teas has negative outlook with increased competition from alternative options

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027

SPORTS NUTRITION IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Extreme increase in costs of raw materials impacts value development
Demand for protein remains high despite price rises
Online players continue to dominate but new opportunities are being explored in store-based retailing channels

PROSPECTS AND OPPORTUNITIES

Sports nutrition looks set to enter the mainstream
E-commerce will remain dominant, but distribution is expected to expand
Growing interest in plant-based protein

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027

HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Herbal/traditional cough, cold and allergy (hay fever) remedies sees demand drop as prices rise
Return to busy social and work lives benefiting sales of digestive remedies
Return of travel and tourism boosts sales

PROSPECTS AND OPPORTUNITIES

Herbal/traditional products expected to benefit from increase in the number of cases of cold and flu
Sales of herbal/traditional topical analgesics set to benefit from ageing population
Positive outlook for herbal/traditional sleep aids

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027

PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDSKEY DATA FINDINGS

2022 DEVELOPMENTS

Lifting of restrictions in schools boosting sales as germs spread more freely
Return of family holidays a positive influence on category sales
Paediatric consumer health remains highly fragmented

PROSPECTS AND OPPORTUNITIES

Baby boom in 2021 points towards potentially stronger sales
Paediatric diarrhoeal remedies set for full recovery
Competition likely to intensify as the country enters a period of normalisation

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027