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Apparel Accessories in China

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    Report

  • 22 Pages
  • December 2025
  • Region: China
  • Euromonitor International
  • ID: 2870299
Apparel accessories in China exhibited resilience in 2025, driven by the popularity of hats/caps and belts, despite the growing trend of resale and rental platforms. With economic uncertainty, some consumers turned to affordable and sustainable fashion options, with resale platforms like Plum and Zhuanzhuan expanding their presence online and offline.

This Apparel Accessories in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Apparel accessories thrives on practicality and sustainability despite economic headwinds
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Resale expansion threatens primary sales of apparel accessories
  • CHART 2 The Rise of the Resale Market Threatens the Primary Market
  • Essential and adaptable - key growth drivers in apparel accessories
WHAT’S NEXT?
  • Value growth amidst shifting consumer demands and economic headwinds
  • Rising demand for style and practicality, but resale and rental trends set to hamper growth
  • Sustainability and digital innovation will increasingly shape the future of apparel accessories
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Luxury brands consolidate their presence while the low-end fragments
  • CHART 4 Polarisation Continues to Impact Sales and the Competitive Landscape in China
  • Challengers gain ground through innovative strategies and lower pricing
  • CHART 5 Challengers Actively Take Traffic and Sales From Incumbents
CHANNELS
  • Retail e-commerce leads sales of apparel accessories in China
  • The enduring appeal of physical stores for purchases of apparel accessories
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Descente Tap Into the More Professional Outdoor Segment
  • CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
  • CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in China 2025
  • CHART 13 Key Insights on Consumers in China 2025
  • CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth is driven by economic conditions, rational purchases, and technological innovation
  • Sportswear drives growth in apparel and footwear through innovation
  • Market polarisation affects value growth
WHAT’S NEXT?
  • Rising incomes, DTC strategies, and sustainability expected to drive growth
  • Functional and athletic apparel set to gain further popularity among women
  • Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
  • Anta's multi-category coverage, brand strategy, and distribution extend its leading position
  • In a stable environment, opportunities for enhancing products and marketing
CHANNELS
  • Interest-based e-commerce platform Douyin takes share from Tmall
  • Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources