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Asian Speciality Drinks in Germany

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    Report

  • 33 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 2870351
Off- and on-trade volume sales of Asian speciality drinks in Germany decreased for a third consecutive year in 2025. The continued downturn in demand for these drinks reflected shifting consumer priorities in an inflationary environment. While interest in exotic flavours and cross-cultural beverage experiences remained, budget-conscious consumers increasingly traded down to more affordable soft drinks, including mainstream carbonates.

This Asian Speciality Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Asian Speciality Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Asian speciality drinks see volume sales decline amid shifting consumer priorities and competition
INDUSTRY PERFORMANCE
  • Economic factors and limited availability and awareness hinder retail demand
  • Asian speciality drinks remain niche in foodservice
WHAT’S NEXT?
  • Limited availability and awareness to continue to constrain growth potential
  • Digital and technological advancements to drive innovation and efficiencies
  • Social media and influencer marketing to gain influence in Asian speciality drinks
COMPETITIVE LANDSCAPE
  • Thai Agri Foods leverages a strong brand name and accessibility to consolidate leadership
  • Mogu Mogu sees innovation and fosters consumer engagement
CHANNELS
  • Regional demographics continue to shape the distribution landscape while large modern grocery retailers emerge in the category
  • E-commerce remains significant but cedes ground to small local grocers
CATEGORY DATA
  • Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN GERMANY
EXECUTIVE SUMMARY
  • Health and wellness, price and nostalgia are key factors in consumers’ purchasing decisions
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cost-savings without compromising on quality
  • Health and wellness increasingly shapes offer and demand
  • Changing foodservice consumption supports a demand for soft drinks
WHAT’S NEXT?
  • Sober trend to favour soft drinks consumption
  • Diversfication to cover consumers’ needs
  • Retail to maintain dominance despite recovery of foodservice
COMPETITIVE LANDSCAPE
  • Aldi is adding premium value to diversify its offer
  • Paulaner Brauerei shows dynamism through a retro and nostalgia appeal
CHANNELS
  • Discounters respond to the affordability dynamic while developing higher-quality assortments
  • Strategic locations and wide and varied offers support strong position of supermarkets
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Germany
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources