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Consumer Appliances in the United Arab Emirates

  • ID: 2870613
  • Report
  • February 2021
  • Region: United Arab Emirates
  • 123 pages
  • Euromonitor International
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Due to the outbreak of COVID-19 in 2020, consumer appliances recorded a volume decline of 3%, compared to positive growth of 2% in 2019. This was the result of the slowdown in economic activity, with expatriates losing jobs, companies downsizing and consumers delaying their purchases due to increased price-sensitivity and financial insecurity. A halt in real estate activities further drove the decline in major appliances.

The Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on consumer appliances
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 13 Sales of Small Appliances by Category: Volume 2015-2020
  • Table 14 Sales of Small Appliances by Category: Value 2015-2020
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
  • Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
  • Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • The lockdown period and slowdown in real estate activity leads to a decline in growth
  • Ongoing financial insecurity leads to a decline in sales of big-ticket items
  • Samsung launches bespoke refrigerators and three new smaller models
RECOVERY AND OPPORTUNITIES
  • The rise of non-family expatriates drives growth across the forecast period
  • Inverter refrigerators drive growth, helping consumers to save energy costs
  • Fridge freezers offering a 341-510 litre capacity, remain popular over the forecast period
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
  • Table 39 Sales of Freezers by Format: % Volume 2015-2020
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
  • Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
  • Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Reduced disposable incomes and a slowdown in construction work stifles sales
  • Players promote the hygiene features of their home laundry appliances to boost sales
  • Smart appliances are becoming more popular, as consumers seek ease and convenience
RECOVERY AND OPPORTUNITIES
  • Strong recovery begins in 2022, as some consumers remain wary of spending in 2021
  • E-commerce rises, as players improve their online services
  • Manufacturers focus on updating products to include the latest technological advancements
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
  • Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
  • Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Financial uncertainty due to COVID-19 dampens sales of dishwashers
  • Built-in dishwashers decline as new housing projects are halted
  • Players focus on hygiene and cleanliness in a bid to boost sales
RECOVERY AND OPPORTUNITIES
  • Recovery is slow across the forecast period, as consumers prioritise essentials
  • The recovery of real estate activity will boost sales of built-in dishwashers
  • Consumers seek convenient, energy-efficient dishwashers
CATEGORY DATA
  • Table 70 Sales of Dishwashers by Category: Volume 2015-2020
  • Table 71 Sales of Dishwashers by Category: Value 2015-2020
  • Table 72 Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Dishwashers by Category: % Value Growth 2015-2020
  • Table 74 Sales of Dishwashers by Format: % Volume 2015-2020
  • Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
  • Table 76 NBO Company Shares of Dishwashers: % Volume 2016-2020
  • Table 77 LBN Brand Shares of Dishwashers: % Volume 2017-2020
  • Table 78 Distribution of Dishwashers by Format: % Volume 2015-2020
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2020-2025
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2020-2025
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Retail volume declines as the slowdown in real estate partners with price-insecurity to dampen sales
  • Players launch deals and discounts to remain appealing during a time of price-sensitivity
  • The need to cook from home drives sales of cookers and freestanding hobs
RECOVERY AND OPPORTUNITIES
  • Growth picks up from 2022, as the UAE begins to recover from the impact of COVID-19
  • Real estate activity boosts growth for built-in appliances across the forecast period
  • Share of e-commerce grows as new users have become accustomed to the channel
CATEGORY DATA
  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2015-2020
  • Table 88 Sales of Ovens by Connected Appliances: % Volume 2016-2020
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
  • Table 92 NBO Company Shares of Ovens: % Volume 2016-2020
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
  • Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
  • Table 96 NBO Company Shares of Cookers: % Volume 2016-2020
  • Table 97 NBO Company Shares of Range Cookers: % Volume 2016-2020
  • Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Price-sensitivity partners with a halt in construction work, leading to a volume decline
  • Players incentivise sales through price-discounts and free gifts with each purchase
  • Microwaves with all-in-one cooking features drive sales during home seclusion
RECOVERY AND OPPORTUNITIES
  • Growth recovers from 2022 as freestanding microwaves boost sales forward
  • The return of busy, on-the-go lifestyles drive sales of microwaves
  • Sales in e-commerce rise, following heightened growth for the channel in 2020
CATEGORY DATA
  • Table 103 Sales of Microwaves by Category: Volume 2015-2020
  • Table 104 Sales of Microwaves by Category: Value 2015-2020
  • Table 105 Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 106 Sales of Microwaves by Category: % Value Growth 2015-2020
  • Table 107 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
  • Table 108 NBO Company Shares of Microwaves: % Volume 2016-2020
  • Table 109 LBN Brand Shares of Microwaves: % Volume 2017-2020
  • Table 110 Distribution of Microwaves by Format: % Volume 2015-2020
  • Table 111 Forecast Sales of Microwaves by Category: Volume 2020-2025
  • Table 112 Forecast Sales of Microwaves by Category: Value 2020-2025
  • Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
  • Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales on e-commerce rise, as retailers promote their stock online during the lockdown
  • The closure of foodservice venues and families in home seclusion boost sales of food preparation appliances
  • Players increase their presence on social media, keeping in touch with consumers throughout the lockdown period
RECOVERY AND OPPORTUNITIES
  • Growth increases from 2021, driven by consumers continuing to spend more time at home
  • Mixers drive sales as the trend of home cooking and baking continues
  • E-commerce grows, as national players expand their online presence
CATEGORY DATA
  • Table 115 Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 116 Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
  • Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
  • Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
  • Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
  • Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Slow cookers and rice cookers record positive growth, however, price-sensitivity impacts sales
  • Working from home leads to sales of small appliances during the lockdown
  • A lack of browsing and impulse purchases dampens sales
RECOVERY AND OPPORTUNITIES
  • Volume growth recovers from 2021; matching levels recorded pre-COVID-19
  • Coffee machines drive growth, with new launches enticing sales
  • E-commerce increases its share, offering a wider product range than traditional retailers
CATEGORY DATA
  • Table 126 Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 127 Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 130 Sales of Freestanding Hobs by Format: % Volume 2015-2020
  • Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
  • Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
  • Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
  • Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Despite more time spent at home, financial insecurity reduces sales of vacuum cleaners
  • Robotic vacuum cleaners decline, as financial insecurity reduces spending on product innovations
  • Sales through electronics and appliance specialist retailers reduce, as e-commerce gains ground
RECOVERY AND OPPORTUNITIES
  • Sales recover from 2021, with volume growth higher than what was recorded pre-COVID-19
  • Growth is driven by consumers replacing vacuum cleaners with lighter, more convenient models
  • Robotic vacuum cleaners struggle as price-sensitivity continues to impact sales
CATEGORY DATA
  • Table 138 Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 139 Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
  • Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
  • Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
  • Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
  • Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
  • Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The closures of hair salons boosts sales of body shavers and hair trimmers
  • Hair care appliances record stifled growth as lack of socialising impacts sales
  • Major players become widely available; however, e-commerce drives sales in 2020
RECOVERY AND OPPORTUNITIES
  • Following low-levels in 2021, growth recovers in 2020, driven by electric toothbrush units
  • Panasonic and Philips continue to gain share on the competitive landscape
  • Online activities increase across the forecast period, boosting share for e-commerce
CATEGORY DATA
  • Table 150 Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 151 Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
  • Table 154 Sales of Body Shavers by Format: % Volume 2015-2020
  • Table 155 Sales of Hair Care Appliances by Format: % Volume 2015-2020
  • Table 156 NBO Company Shares of Personal Care Appliances 2016-2020
  • Table 157 LBN Brand Shares of Personal Care Appliances 2017-2020
  • Table 158 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
  • Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
  • Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
  • Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
  • Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Cooling fans drive growth, benefiting from affordable price-points during a time of price-sensitivity
  • Air purifiers drive sales in March and April; however, the product records an overall volume decline
  • E-commerce sales grow as players focus on their online experiences
RECOVERY AND OPPORTUNITIES
  • Growth recovers from 2021, as consumers invest in air treatment products once more
  • Split air conditioners drive growth, with energy-efficient properties appealing to consumers
  • E-commerce drives growth across the forecast period, as delivery services improve
CATEGORY DATA
  • Table 163 Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 164 Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 166 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
  • Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
  • Table 168 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
  • Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
  • Table 170 Distribution of Air Treatment Products by Format: % Volume 2015-2020
  • Table 171 Production of Air Conditioners: Total Volume 2015-2020
  • Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
  • Table 173 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
  • Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
  • Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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