Consumer Appliances in the United Arab Emirates

Demand for consumer appliances in the United Arab Emirates is experiencing further growth momentum in 2022 following a weak performance towards the end of the review period, although value growth remains more dynamic due to an increase in commodity prices driven by high inflation. Some local consumers are slowly moving away from traditional products in favour of smart consumer appliances, particularly benefiting air purifiers and robotic vacuum cleaners as they offer convenience and ease of use.

The Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN THE UNITED ARAB EMIRATES

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
Rising demand for technology-driven consumer appliances
Growth in e-commerce and a rise in health-conscious consumers fuel demand for small appliances
Expansion of domestic manufacturing in the United Arab Emirates
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Return to normalcy supports further growth of refrigeration appliances
Consumer preference for innovative refrigeration models on the rise
LG Introduces Top Freezer line

PROSPECTS AND OPPORTUNITIES

Double door format expected to drive growth of fridge freezers over forecast period
Consumers eye smart refrigeration appliances
Innovation expected to be key focus for players

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Stronger growth driven by population's busy lifestyles
Local consumers embrace retail e-commerce
Increasing demand for energy-efficient home laundry appliances

PROSPECTS AND OPPORTUNITIES

Automatic washing machines to gain further share from semi-automatic models
Category expansion is anticipated to be fuelled by an expanding expat population
Manufacturers of home laundry appliances to prioritise eco-friendly models

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Resumption of busy lifestyles marginally improves demand for dishwashers
LG Electronics maintains lead amid rising competition
Players continue to innovate dishwasher technology to boost value sales

PROSPECTS AND OPPORTUNITIES

Positive outlook for dishwashers driven by desire for convenience
Stronger potential for connected dishwashers over forecast period
Freestanding dishwashers expected to retain dominance

CATEGORY DATA

Table 70 Sales of Dishwashers by Category: Volume 2017-2022
Table 71 Sales of Dishwashers by Category: Value 2017-2022
Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Low import taxes promote growth of large cooking appliances
Improving living standards encourage consumers to invest in their kitchens
Category expected to bounce back fully after slow growth driven by inflation

PROSPECTS AND OPPORTUNITIES

Positive outlook for large cooking appliances
Increasing urbanisation key to driving further growth
Built-in appliance sales set to be dominated by residential demand

CATEGORY DATA

Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Changing consumer lifestyles propel demand for microwaves in 2022
Easy access to low-cost products online supports volume growth
Demand for multifunctional microwaves on the rise

PROSPECTS AND OPPORTUNITIES

Millennials set to drive demand for connected microwaves over forecast period
Increasing disposable incomes set to push category sales
Innovation to remain a key strategy for players

CATEGORY DATA

Table 102 Sales of Microwaves by Category: Volume 2017-2022
Table 103 Sales of Microwaves by Category: Value 2017-2022
Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
Table 110 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 111 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 112 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Health-conscious consumers drive demand for juice extractors and blenders
Increasing demand for technologically-advanced food preparation appliances
Rising popularity of multipurpose food preparation appliances

PROSPECTS AND OPPORTUNITIES

Greater expenditure on premium appliances due to rising disposable incomes
Shift in consumer lifestyles set to boost category sales
E-commerce expected to gain further traction over the forecast period

CATEGORY DATA

Table 114 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 120 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 121 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Players compete on price in attempt to gain volume share
Demand for deep fat fryers continues to plunge as consumers focus on healthy living
Retail e-commerce further penetrates small cooking appliances

PROSPECTS AND OPPORTUNITIES

Growing expatriate population expected to boost category growth
Functionality and innovative product design to remain key for local consumers
Positive outlook for small cooking appliances as home cooking trend becomes the new norm

CATEGORY DATA

Table 125 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 129 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 130 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 131 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 132 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 133 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Growing demand for energy-efficient vacuum cleaners
Vacuum cleaner sales benefit from switch to e-commerce
Cylinder vacuum cleaners maintains dominance amid growing demand for stick and handheld formats

PROSPECTS AND OPPORTUNITIES

High adaptability and usage expected from robotic vacuum cleaners
Sales of cordless vacuum cleaners anticipated to increase due to new product launches
Expansion of real estate market expected to boost demand for vacuum cleaners

CATEGORY DATA

Table 137 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 141 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Consumer focus on personal grooming continues to drive sales
Population growth boosts sales of personal care appliances
E-commerce becomes a key distribution channel for category

PROSPECTS AND OPPORTUNITIES

Increasing awareness of male grooming to help spur growth of body shavers
Alternative services and products offer competition to personal care appliances
Innovation and shifting consumer lifestyles expected to drive future growth

CATEGORY DATA

Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS

2022 DEVELOPMENTS

Adoption of air purifiers hampered by high unit prices
Retailers prioritise e-commerce to expand sales
Panasonic launches innovate line of air conditioners in local market

PROSPECTS AND OPPORTUNITIES

Further demand for air purifiers expected over the forecast period
Poor air quality set to increase demand amongst health-aware consumers
High Efficiency AC Initiative set to encourage sales of more energy-efficient models

CATEGORY DATA

Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 170 Production of Air Conditioners: Total Volume 2017-2022
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027