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Consumer Appliances in the United Arab Emirates

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    Report

  • 115 Pages
  • December 2022
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2870613
Demand for consumer appliances in the United Arab Emirates is experiencing further growth momentum in 2022 following a weak performance towards the end of the review period, although value growth remains more dynamic due to an increase in commodity prices driven by high inflation. Some local consumers are slowly moving away from traditional products in favour of smart consumer appliances, particularly benefiting air purifiers and robotic vacuum cleaners as they offer convenience and ease of use.

The Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLIANCES IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Consumer appliances in 2022: The big picture
  • Rising demand for technology-driven consumer appliances
  • Growth in e-commerce and a rise in health-conscious consumers fuel demand for small appliances
  • Expansion of domestic manufacturing in the United Arab Emirates
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 13 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 14 Sales of Small Appliances by Category: Value 2017-2022
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to normalcy supports further growth of refrigeration appliances
  • Consumer preference for innovative refrigeration models on the rise
  • LG Introduces Top Freezer line
PROSPECTS AND OPPORTUNITIES
  • Double door format expected to drive growth of fridge freezers over forecast period
  • Consumers eye smart refrigeration appliances
  • Innovation expected to be key focus for players
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 39 Sales of Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stronger growth driven by population's busy lifestyles
  • Local consumers embrace retail e-commerce
  • Increasing demand for energy-efficient home laundry appliances
PROSPECTS AND OPPORTUNITIES
  • Automatic washing machines to gain further share from semi-automatic models
  • Category expansion is anticipated to be fuelled by an expanding expat population
  • Manufacturers of home laundry appliances to prioritise eco-friendly models
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resumption of busy lifestyles marginally improves demand for dishwashers
  • LG Electronics maintains lead amid rising competition
  • Players continue to innovate dishwasher technology to boost value sales
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for dishwashers driven by desire for convenience
  • Stronger potential for connected dishwashers over forecast period
  • Freestanding dishwashers expected to retain dominance
CATEGORY DATA
  • Table 70 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 71 Sales of Dishwashers by Category: Value 2017-2022
  • Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low import taxes promote growth of large cooking appliances
  • Improving living standards encourage consumers to invest in their kitchens
  • Category expected to bounce back fully after slow growth driven by inflation
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for large cooking appliances
  • Increasing urbanisation key to driving further growth
  • Built-in appliance sales set to be dominated by residential demand
CATEGORY DATA
  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Changing consumer lifestyles propel demand for microwaves in 2022
  • Easy access to low-cost products online supports volume growth
  • Demand for multifunctional microwaves on the rise
PROSPECTS AND OPPORTUNITIES
  • Millennials set to drive demand for connected microwaves over forecast period
  • Increasing disposable incomes set to push category sales
  • Innovation to remain a key strategy for players
CATEGORY DATA
  • Table 102 Sales of Microwaves by Category: Volume 2017-2022
  • Table 103 Sales of Microwaves by Category: Value 2017-2022
  • Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 110 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 111 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 112 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 113 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health-conscious consumers drive demand for juice extractors and blenders
  • Increasing demand for technologically-advanced food preparation appliances
  • Rising popularity of multipurpose food preparation appliances
PROSPECTS AND OPPORTUNITIES
  • Greater expenditure on premium appliances due to rising disposable incomes
  • Shift in consumer lifestyles set to boost category sales
  • E-commerce expected to gain further traction over the forecast period
CATEGORY DATA
  • Table 114 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 115 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 120 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 121 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 122 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Players compete on price in attempt to gain volume share
  • Demand for deep fat fryers continues to plunge as consumers focus on healthy living
  • Retail e-commerce further penetrates small cooking appliances
PROSPECTS AND OPPORTUNITIES
  • Growing expatriate population expected to boost category growth
  • Functionality and innovative product design to remain key for local consumers
  • Positive outlook for small cooking appliances as home cooking trend becomes the new norm
CATEGORY DATA
  • Table 125 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 126 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 127 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 128 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 129 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 130 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 131 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 132 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 133 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 134 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growing demand for energy-efficient vacuum cleaners
  • Vacuum cleaner sales benefit from switch to e-commerce
  • Cylinder vacuum cleaners maintains dominance amid growing demand for stick and handheld formats
PROSPECTS AND OPPORTUNITIES
  • High adaptability and usage expected from robotic vacuum cleaners
  • Sales of cordless vacuum cleaners anticipated to increase due to new product launches
  • Expansion of real estate market expected to boost demand for vacuum cleaners
CATEGORY DATA
  • Table 137 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 138 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 139 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 140 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 141 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumer focus on personal grooming continues to drive sales
  • Population growth boosts sales of personal care appliances
  • E-commerce becomes a key distribution channel for category
PROSPECTS AND OPPORTUNITIES
  • Increasing awareness of male grooming to help spur growth of body shavers
  • Alternative services and products offer competition to personal care appliances
  • Innovation and shifting consumer lifestyles expected to drive future growth
CATEGORY DATA
  • Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Adoption of air purifiers hampered by high unit prices
  • Retailers prioritise e-commerce to expand sales
  • Panasonic launches innovate line of air conditioners in local market
PROSPECTS AND OPPORTUNITIES
  • Further demand for air purifiers expected over the forecast period
  • Poor air quality set to increase demand amongst health-aware consumers
  • High Efficiency AC Initiative set to encourage sales of more energy-efficient models
CATEGORY DATA
  • Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 170 Production of Air Conditioners: Total Volume 2017-2022
  • Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027