Demand for consumer appliances in the United Arab Emirates continues to gain momentum in 2023, shaped by a variety of key trends. Innovation remains paramount for players as they strive to meet evolving consumer preferences. Despite inflationary pressures, consumer appliances maintains a positive performance trajectory, driven by factors such as rising digitalisation, heightened consumer awareness, an influx of expatriates, and increased purchasing power.
The Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN THE UNITED ARAB EMIRATESDISCLAIMERREFRIGERATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSDISHWASHERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSLARGE COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSMICROWAVES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSSMALL COOKING APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSVACUUM CLEANERS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
- Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
- Table 11 Sales of Small Appliances by Category: Volume 2018-2023
- Table 12 Sales of Small Appliances by Category: Value 2018-2023
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
- Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
- Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
- Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
- Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
- Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
- Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Innovation remains key for players in refrigeration appliances
- Premium feature upgrades drive value growth
- Double door format gains momentum in fridge freezers
PROSPECTS AND OPPORTUNITIES
- Despite shift in consumer behaviour, volume sales are set to gain growth momentum
- Positive residential property market to aid growth of refrigeration appliances
- Retail offline to retain dominance of distribution despite rise of e-commerce
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
- Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
- Table 37 Sales of Freezers by Format: % Volume 2018-2023
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
- Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
- Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
- Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
- Table 49 Production of Refrigeration Appliances: Total Volume 2018-2023
- Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
- Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Beko unveils eco-friendly home laundry appliance range
- Midea looks to expand its footprint in Middle East
- Automatic models continue to drive category growth
PROSPECTS AND OPPORTUNITIES
- Growth anticipated to be fuelled by an expanding expatriate population
- Front-loading models continue to dominate automatic washing machines
- Players in home laundry appliances to prioritise eco-friendly models
CATEGORY DATA
- Table 54 Sales of Home Laundry Appliances by Category: Volume 2018-2023
- Table 55 Sales of Home Laundry Appliances by Category: Value 2018-2023
- Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
- Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
- Table 58 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
- Table 59 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
- Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
- Table 61 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
- Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
- Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
- Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
- Table 65 Production of Home Laundry Appliances: Total Volume 2018-2023
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Local consumers prioritise energy efficiency over price
- Freestanding dishwashers maintain dominance
- E-commerce pricing and affordable models fuel demand for dishwashers in local market
PROSPECTS AND OPPORTUNITIES
- Promising prospects for dishwashers in the United Arab Emirates
- Beko and LG set to maintain leadership amid steep competition from new entrants
- Hypermarkets set to remain popular amid shifting trends in local distribution
CATEGORY DATA
- Table 70 Sales of Dishwashers by Category: Volume 2018-2023
- Table 71 Sales of Dishwashers by Category: Value 2018-2023
- Table 72 Sales of Dishwashers by Category: % Volume Growth 2018-2023
- Table 73 Sales of Dishwashers by Category: % Value Growth 2018-2023
- Table 74 Sales of Dishwashers by Format: % Volume 2018-2023
- Table 75 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
- Table 76 NBO Company Shares of Dishwashers: % Volume 2019-2023
- Table 77 LBN Brand Shares of Dishwashers: % Volume 2020-2023
- Table 78 Distribution of Dishwashers by Format: % Volume 2018-2023
- Table 79 Production of Dishwashers: Total Volume 2018-2023
- Table 80 Forecast Sales of Dishwashers by Category: Volume 2023-2028
- Table 81 Forecast Sales of Dishwashers by Category: Value 2023-2028
- Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Ongoing positive performance amid inflationary pressure
- Shift in consumer behaviour as dining out and food delivery slows volume growth
- Intense competition among brands with greater focus on catering for consumer needs
PROSPECTS AND OPPORTUNITIES
- Urbanisation anticipated to drive future sales of large cooking appliances
- Demand for built-in appliances tied to housing market’s performance
- Increase in home ownership expected to positively impact sales over forecast period
CATEGORY DATA
- Table 84 Sales of Large Cooking Appliances by Category: Volume 2018-2023
- Table 85 Sales of Large Cooking Appliances by Category: Value 2018-2023
- Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
- Table 88 Sales of Built-in Hobs by Format: % Volume 2018-2023
- Table 89 Sales of Ovens by Smart Appliances: % Volume 2019-2023
- Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
- Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
- Table 92 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
- Table 93 NBO Company Shares of Ovens: % Volume 2019-2023
- Table 94 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
- Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
- Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
- Table 97 NBO Company Shares of Cookers: % Volume 2019-2023
- Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
- Table 99 Production of Large Cooking Appliances: Total Volume 2018-2023
- Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
- Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
- Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Consumers demand energy-efficient microwaves, prompting players to invest in innovation
- Diverse range of brands shapes competitive landscape of microwaves
- Hypermarkets dominates distribution, while e-commerce experiences significant surge
PROSPECTS AND OPPORTUNITIES
- Shift in consumer lifestyles anticipated to drive and sustain growth
- Growing consumer demand for multifunctional microwaves
- Anticipated surge in online demand for microwaves
CATEGORY DATA
- Table 104 Sales of Microwaves by Category: Volume 2018-2023
- Table 105 Sales of Microwaves by Category: Value 2018-2023
- Table 106 Sales of Microwaves by Category: % Volume Growth 2018-2023
- Table 107 Sales of Microwaves by Category: % Value Growth 2018-2023
- Table 108 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
- Table 109 NBO Company Shares of Microwaves: % Volume 2019-2023
- Table 110 LBN Brand Shares of Microwaves: % Volume 2020-2023
- Table 111 Distribution of Microwaves by Format: % Volume 2018-2023
- Table 112 Production of Microwaves: Total Volume 2018-2023
- Table 113 Forecast Sales of Microwaves by Category: Volume 2023-2028
- Table 114 Forecast Sales of Microwaves by Category: Value 2023-2028
- Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
- Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Resilience of food preparation appliances amid global inflation
- Shifting consumer demands and product dynamics
- Growing traction for e-commerce within food preparation appliances
PROSPECTS AND OPPORTUNITIES
- Surge in demand for innovative appliances to shape future development
- Increasing demand for technologically-advanced food preparation appliances
CATEGORY DATA
- Table 117 Sales of Food Preparation Appliances by Category: Volume 2018-2023
- Table 118 Sales of Food Preparation Appliances by Category: Value 2018-2023
- Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
- Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
- Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
- Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
- Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
- Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
- Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
- Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
- Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growing demand for multifunctionality drives new sales and reduces replacement cycles
- Players compete on price and functionality
- E-commerce continues to gain ground in small cooking appliances
PROSPECTS AND OPPORTUNITIES
- Post-pandemic impact on consumer behaviour lingers
- Consumer spending patterns expected to change over the forecast period
- Health and wellness trend to drive further dynamic performance of air fryers
CATEGORY DATA
- Table 128 Sales of Small Cooking Appliances by Category: Volume 2018-2023
- Table 129 Sales of Small Cooking Appliances by Category: Value 2018-2023
- Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
- Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
- Table 132 Sales of Freestanding Hobs by Format: % Volume 2018-2023
- Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
- Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
- Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
- Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
- Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
- Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
- Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Handheld vacuum cleaners surge in popularity with new entrants
- Ecovacs retains lead in dynamic robotic vacuum cleaners
- Hypermarkets remains dominant channel while e-commerce gains further growth momentum
PROSPECTS AND OPPORTUNITIES
- Anticipated growth in the housing sector to drive vacuum cleaner demand
- Cylinder vacuum cleaners to maintain dominance amid growing popularity of robotic models
- Increasing demand for smart robotic vacuum cleaners
CATEGORY DATA
- Table 140 Sales of Vacuum Cleaners by Category: Volume 2018-2023
- Table 141 Sales of Vacuum Cleaners by Category: Value 2018-2023
- Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
- Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
- Table 144 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
- Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
- Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
- Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
- Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
- Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
- Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
- Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Demand for innovative personal care appliances drives sales
- Hair care appliances maintains dominance in the United Arab Emirates
- Vibrant competition and evolving distribution shape personal care appliances
PROSPECTS AND OPPORTUNITIES
- Focus on personal grooming expected to continue driving sales
- Men’s grooming on the rise, driving sales of body shavers
- Distribution set to become increasingly diverse
CATEGORY DATA
- Table 152 Sales of Personal Care Appliances by Category: Volume 2018-2023
- Table 153 Sales of Personal Care Appliances by Category: Value 2018-2023
- Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
- Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
- Table 156 Sales of Body Shavers by Format: % Volume 2018-2023
- Table 157 Sales of Hair Care Appliances by Format: % Volume 2018-2023
- Table 158 NBO Company Shares of Personal Care Appliances 2019-2023
- Table 159 LBN Brand Shares of Personal Care Appliances 2020-2023
- Table 160 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
- Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
- Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
- Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
- Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Hot weather and new residential property aid growth of air conditioners
- High price points limit greater adoption of air purifiers in local market
- Shift to e-commerce to push up sales of smaller air treatment products
PROSPECTS AND OPPORTUNITIES
- Rising demand for advanced air treatment solutions in United Arab Emirates
- Anticipated surge in air purifier sales driven by growing consumer focus on clean air
- NIA Ltd expected to maintain leadership amid rising competition from affordable Chinese brands
CATEGORY DATA
- Table 165 Sales of Air Treatment Products by Category: Volume 2018-2023
- Table 166 Sales of Air Treatment Products by Category: Value 2018-2023
- Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
- Table 168 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
- Table 169 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
- Table 170 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
- Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
- Table 172 Distribution of Air Treatment Products by Format: % Volume 2018-2023
- Table 173 Production of Air Conditioners: Total Volume 2018-2023
- Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
- Table 175 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
- Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
- Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
