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Apparel and Footwear in Chile

  • ID: 2878418
  • Report
  • March 2020
  • Region: Chile
  • 6 pages
  • Euromonitor International
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The apparel and footwear market in Chile appears to have entered into recession in the last two years, and one of the factors that most influenced this fall was the decline of Argentinean tourists, which began in 2018 and continued in 2019 because of economic crisis and currency devaluation in that country.

The Apparel and Footwear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Apparel and Footwear in Chile

About the Publisher
March 2020

List of Contents and Tables

Executive Summary
Chilean apparel and footwear industry still feels the impact of reduced Argentinean tourism, overstocking and cheaper imports, but fast fashion offers an upside
Sportswear retailing hit by decline in tourism and lower domestic demand, resulting in overstocking
Department stores hold leading value shares, but fast fashion and sportswear brands are all gaining traction in the retailing landscape
E-commerce has increasingly significant impact on the domestic market
Growth is anticipated for apparel and footwear market over the forecast period despite challenges facing the industry in 2018 and 2019

Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Appendix

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources

Headlines

Prospects
Fast fashion appeals to mid- and high-income consumers at a time when both the middle class and the spending power of younger women are increasing
Outerwear accounts for the majority of womenswear sales in Chile
Chilean brand Flores maintains uninterrupted growth in women’s underwear

Competitive Landscape
Falabella manages to overcome crisis by boosting its private label line, which successfully competes with companies entirely dedicated to fast fashion
Tricot’s retail business margins are said to be among the highest in Chile’s retail sector
Fast fashion brand Zara, a leading player in outerwear, opens its 10th outlet in Chile, despite challenges from H&M and Falabella

Category Data
Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Headlines

Prospects
Like other apparel categories, menswear suffers from recession and lower domestic consumption, but milder winters affecting demand for outerwear hurts the most
Expansion of fast fashion, players’ active marketing efforts and international trends prompt Chilean men to take a greater interest in how they dress
Increasing interest in regular sport and exercise drives sales of sports or sports-inspired menswear

Competitive Landscape
Fast fashion giant H&M continues to enjoy rapid growth by double digits year on year
Sportswear brands gain significant weight as Chilean men increasingly focus on fitness and are increasingly familiar with sportswear due to athleisure trends
Gap chooses Chile as the place to launch its first online store in Latin America

Category Data
Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Headlines

Prospects
In a category where fewer companies are present, all the leading childrenswear players except the fast fashion giant H&M are domestic ones
Domestic brands still dominate sales in childrenswear, where major brands have been lacking, but global brands are challenging their hold
E-commerce becomes a fundamental tool in sales strategies for childrenswear players

Competitive Landscape
Major department stores Falabella, Cencosud and Ripley account for more than half of the category’s value
Grupo Limonada set to expand Chilean childrenswear company’s reach in Chile and beyond
Children’s footwear specialist Colloky named as one of the five fashion e-commerce websites in Chile

Category Data
Table 49 Sales of Childrenswear by Category: Volume 2014-2019
Table 50 Sales of Childrenswear by Category: Value 2014-2019
Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Headlines

Prospects
Drastic footfall reduction and necessity to lower prices due to overstocking contributes to value decline of sportswear in 2019
Discovery of huge cache of counterfeit sportswear and other branded apparel and footwear prompts authorities to urge consumers to buy from established trade
Decathlon strengthens its presence in Chile with an additional store

Competitive Landscape
Nike and adidas maintain their top positions in sportswear, but change positions
Nike replaces adidas as technical sponsor of the Santiago Marathon, Chile’s biggest running event
Expanding its reach in the world of local football, Under Armour agrees to sponsor Chilean football champion Universidad Católica

Category Data
Table 59 Sales of Sportswear by Category: Value 2014-2019
Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 63 Distribution of Sportswear by Format: % Value 2014-2019
Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Headlines

Prospects
Despite challenges presented by Chile’s informal market, an influx of fakes and competition from sportswear brands, demand for jeans remains strong
Global jeans brands boost interest, but demand for sportswear and sports-inspired clothing inspired by athleisure trend presents a growing challenge
Pepe Jeans with its Tru-Blue line of ecological clothing is one of many apparel producers actively committed to reducing its consumption of resources

Competitive Landscape
Levi’s continues to strengthen its lead in jeans, benefiting from high brand recognition and a strategy that focuses on brand development and innovation
Fast fashion brands Forever 21 and H&M maintain the lead within economy jeans
Aiming to increase its market presence, Calvin Klein opens another store

Category Data
Table 66 Sales of Jeans by Category: Volume 2014-2019
Table 67 Sales of Jeans by Category: Value 2014-2019
Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Jeans: % Value 2015-2019
Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Headlines

Prospects
Despite negative value and volume growth, hosiery benefits more than other apparel categories due to the frequent need of replacements and lower prices
Chilean companies and global sportswear brands carry most weight despite a challenge by private label and Chinese imports
Growing interest in fashion and experimentation with style boosts demand for hosiery with different colours, patterns and other designs

Competitive Landscape
Domestic player Textil Monarch strengthens its lead in hosiery with a 5-percentage-point leap in value share in 2019
Monarch announces an expansion plan that it expects to make it the most modern textile plant in South America
Multinational adidas capitalises on Chileans’ taste for comfort and growing sportswear trend

Category Data
Table 92 Sales of Hosiery by Category: Volume 2014-2019
Table 93 Sales of Hosiery by Category: Value 2014-2019
Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Headlines

Prospects
Hats/caps continues to be strongest category at a time when the entire industry, including apparel accessories, is suffering a decline
Chileans’ increasing participation in sports and outdoor activities and related rise of sports-inspired clothing drive higher sales for sportswear brands
As price sensitivity remains a key issue, fast fashion brands are extending the range of products available at affordable prices

Competitive Landscape
In the highly fragmented apparel accessories arena, affordability underpins the strong positions of department stores and mass merchandisers
Outdoor fashion company and environmental advocate Patagonia introduces is Worn Wear collection of clothing and accessories made from recycled material
Dafity is one of the most successful e-commerce sites serving Chilean consumers, benefiting from a very attractive website offering an ongoing series of discounts

Category Data
Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Headlines

Prospects
Significant drop in value sales due to lower domestic consumption, fewer tourists and overstock exacerbates problems for a struggling local footwear industry
As footwear factories continue to close, domestic players feel besieged by unfair competition
Among the factors contributing to growing sales of footwear through e-commerce are consumers’ growing confidence in getting a good shoe fit through this channel

Competitive Landscape
Sportswear brands continue to lead in very highly fragmented category that remains populated by many smaller players while moving towards more consolidation
Long-time Chilean menswear manufacturer and retailer Guante closes
Timberland introduces its environmentally friendly ReBOTL line of footwear made from recycled plastic

Category Data
Table 112 Sales of Footwear by Category: Value 2014-2019
Table 113 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 114 Sales of Footwear by Category: % Value Growth 2014-2019
Table 115 NBO Company Shares of Footwear: % Value 2015-2019
Table 116 LBN Brand Shares of Footwear: % Value 2016-2019
Table 117 Distribution of Footwear by Format: % Value 2014-2019
Table 118 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 119 Forecast Sales of Footwear by Category: Value 2019-2024
Table 120 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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