Menswear in Australia

Menswear in Australia demonstrated resilience in 2025, with retail value reaching AUD7.6 billion and a growth rate of 4%. The category is expected to continue growing at a CAGR of 5% to reach AUD9.7 billion by 2030, driven by rising demand for sustainable and ethically produced menswear. Sustainability and inclusivity are key trends shaping menswear, with brands like AXL+CO and Budgy Smuggler leading the way with innovative products and marketing strategies.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.