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Apparel and Footwear in Australia

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    Report

  • 84 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2887370
Apparel and footwear in Australia experienced modest value growth and limited volume recovery in 2025, driven by market polarisation and influenced by economic factors such as inflation and consumer confidence. Despite economic pressures, the market remains attractive due to growing disposable incomes, and a shift towards sustainable and technologically advanced practices.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives value sales growth in Australia
  • Jeanswest closes stores as mid-priced brands struggle
  • CHART 2 Jeanswest Closes All 90 Stores in 2025
  • Sustainability and technology drive industry forward
WHAT’S NEXT?
  • Consumers to drive polarisation and sustainability in apparel and footwear
  • Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
  • Nike and adidas lead through innovation and brand equity
  • Emergence of niche brands adapting to specific consumer segments
  • Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
  • Retail e-commerce leads distribution as consumers seek convenience
  • CHART 3 Analyst Insight
  • AI-driven innovations elevate online shopping experience
  • CHART 4 THE ICONIC Introduces AI-Powered Virtual Try-On
PRODUCTS
  • Sustainability and inclusivity drive product innovation
  • CHART 5 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Australia 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Australia 2025
  • CHART 9 Consumer Landscape in Australia 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Greater female participation in the workplace drives up demand for womenswear
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Easing of economic pressures supports greater spending, but consumers remain cautious
  • Women's outerwear dominates sales, driven by demand for versatility
  • Women's swimwear sees dynamic growth, driven by sustainable trends
WHAT’S NEXT?
  • Positive outlook supported by stable economy and rise in disposable incomes
  • Sustainable fashion and digitalisation to influence future womenswear development
COMPETITIVE LANDSCAPE
  • lululemon athletica continues to make gains with premium athleisure
  • Dynamic brands and circular fashion platforms
  • Mergers, acquisitions, and innovations reshape the competitive landscape
CHANNELS
  • E-commerce continues to drive distribution of womenswear
  • CHART 11 Analyst Insight
  • Omnichannel strategies become crucial for market success
PRODUCTS
  • Sustainability drives innovation through eco-friendly materials
  • CHART 12 ELK and BlockTexx Pioneering Circular Economy Innovation in Australia
  • Rental platforms set new standards with circular models
  • CHART 13 Rntr Setting New Standards in Womenswear Rental Market
  • AI drives personalisation and sustainability in design
  • CHART 14 Shein Tackles Micro Fashion Trends, Enabling Ultra-Fast Production Cycles
COUNTRY REPORTS DISCLAIMERMENSWEAR IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australian menswear’s growth driven by sustainability and inclusivity
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Local production and sustainability drive menswear sales
  • CHART 16 Analyst Insight
  • Local men's swimwear brands appeal with authenticity and quality
  • CHART 17 Budgy Smuggler Focuses on Local Production
  • Sustainability and supply chain trends shape menswear
  • CHART 18 AXL+CO’s Inclusive and Sustainable Men’s Outerwear Launch
WHAT’S NEXT?
  • Sustainable and local production to drive future growth
  • Men's outerwear to continue driving sales, while men’s underwear will remain dynamic
COMPETITIVE LANDSCAPE
  • Leading brands drive menswear growth by aligning closely with consumer expectations
  • Innovation by Australian brands to shape future competitive landscape
  • Emerging collaborations elevate local brands to international attention
CHANNELS
  • Omnichannel retail remains important amidst the rise of online sales
  • Retail e-commerce reshapes menswear with personalised experiences
PRODUCTS
  • Shein drives divergent innovation with affordable designs
  • CHART 19 Market Polarisation Drives Divergent Innovation and Pricing Strategies
COUNTRY REPORTS DISCLAIMERCHILDRENSWEAR IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilient childrenswear driven by rise in disposable incomes and sustainable options
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Disposable income drives demand for premium childrenswear
  • Mambo expands childrenswear range through TMNT collaboration
  • CHART 21 Mambo Boosts Childrenswear Range by 50% Via TMNT Collaboration
  • Cost pressures and sustainability shape consumer behaviour
WHAT’S NEXT?
  • Value-conscious parents to drive growth through affordable basics
  • Sustainability to become mainstream demand in childrenswear
  • CHART 22 Analyst Insight
  • Tech-enabled shopping expands with ai-driven personalisation
COMPETITIVE LANDSCAPE
  • Top brands maintain lead through affordability and sustainability
  • CHART 23 Cotton On Kids Champions Local Sustainability with Australian-Grown Cotton Collection
  • Emerging brands and innovative launches drive market dynamics
CHANNELS
  • Retail e-commerce drives childrenswear sales through convenience
  • Physical retailers adapt with omnichannel strategies
PRODUCTS
  • Sustainability drives innovation in childrenswear product design
  • Ai and tech innovation enhances childrenswear shopping experience
  • CHART 24 THE ICONIC Enhances Childrenswear Shopping With AI-Powered Product Discovery
COUNTRY REPORTS DISCLAIMERSPORTSWEAR IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear in Australia driven by health, tech, and sustainability
  • CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
  • Stabilising economy and health trends drive sales
  • Sports apparel dominates category sales
  • Innovative footwear drives dynamic growth
WHAT’S NEXT?
  • Athleisure trend and outdoor lifestyles in Australia to drive future growth of sportswear innovation
  • lululemon aims to lead sustainable innovation through partnerships
  • Tech-integrated performance wear to drive dynamic growth of sports footwear
COMPETITIVE LANDSCAPE
  • Nike and adidas retain strong leadership as market polarisation intensifies
  • Emerging brands and strategic moves reshape competitive landscape
  • CHART 26 Myer Merges with Premiers’ Apparel Brands in 2025 to Boost Budget Sportswear Reach
  • Rallee emerges as a promising brand in racquet sports
  • CHART 27 Analyst Insight
CHANNELS
  • Sports goods stores and specialists lead distribution of sportswear
  • Retail e-commerce gains traction with convenience and promotions
PRODUCTS
  • Sustainability and inclusivity drive sportswear innovation
  • CHART 28 Lorna Jane 2025 EcoActive Collection Featuring 100% Recycled Performance Fabrics
  • AI and tech innovation enhances sportswear functionality
  • CHART 29 HIT IQ & Shock Doctor Launch AI Concussion-Sensing Mouthguard in Australia
COUNTRY REPORTS DISCLAIMERJEANS IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Jeans in Australia: Navigating growth and sustainability
  • CHART 30 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite improving disposable incomes, consumers of jeans remain cautious
  • Standard jeans is largest value segment but economy jeans is most dynamic
  • Local manufacturing mitigates global supply chain issues for Australian denim brand
  • CHART 31 Nobody Focuses on Domestic Manufacturing to Drive Sales
WHAT’S NEXT?
  • Sustainability to drive future sales, driven by younger Australians
  • CHART 32 Analyst Insight
  • Economy jeans to lead growth and remain the most popular value segment
  • Technological innovation and domestic manufacturing to shape future
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through innovation and sustainability
  • Sustainable product launches drive innovation and growth
CHANNELS
  • E-commerce and specialists continue to drive distribution
  • Emerging retail concepts to shape future sales
  • AI and tech innovation can help reshape retail channels
  • CHART 33 AFC and Epson Australia Develop First AI-Driven Smart Factory
PRODUCTS
  • Sustainable innovation drives Outland Denim's success
  • CHART 34 Outland Denim Leader in Ethical and Eco-Conscious Denim
COUNTRY REPORTS DISCLAIMERHOSIERY IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hosiery in Australia: Generation Z drives sustainable growth
  • CHART 35 Key Trends 2025
INDUSTRY PERFORMANCE
  • Generation Z drives premium hosiery growth through conscious consumption
  • Non-sheer hosiery dominates sales with steady demand
  • Léays Australia captures Generation Z with inclusive fashion
  • CHART 36 Léays Australia Launches Hosiery Line, Targeting Generation Z
WHAT’S NEXT?
  • Sustainable and technological advancements to drive future hosiery sales growth
  • Sheer hosiery to experience faster growth driven by technological innovation
COMPETITIVE LANDSCAPE
  • Consolidation and innovation reshape competitive dynamics
  • Strategic opportunities emerge from market shifts
CHANNELS
  • Physical retail continues to drive distribution of hosiery
  • E-commerce gains traction with fast delivery and competitive pricing
  • CHART 37 Analyst Insight
  • Emerging brands focus on sustainability and technology
PRODUCTS
  • Sustainability trend sees lululemon athletica collaborate with Samsara Eco
  • CHART 38 lululemon Enters Into Eco Partnership With Samsara for Nylon Innovation
  • AI and tech innovation enhance hosiery’s functionality
  • CHART 39 Medi Lunches AI-Driven Hosiery
COUNTRY REPORTS DISCLAIMERAPPAREL ACCESSORIES IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation, tech advancements and sustainable developments drive category
  • CHART 40 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premium and budget brands thrive amid market polarisation
  • Other apparel accessories drives sales with diverse offerings
  • Mosaic Brands Ltd’s administration highlights mid-tier struggles
  • CHART 41 Mosaic Brands Enters Administration, Closing 650+ Stores
WHAT’S NEXT?
  • Ongoing polarisation to see premium and budget brands continue driving growth
  • E-commerce to be supported by technological advancements
  • Sustainability to shape future development
  • CHART 42 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading brands maintain appeal through innovation and pricing
CHANNELS
  • Retail e-commerce drives sales of apparel accessories through convenience
  • AI-powered personalisation transforms online shopping experiences
  • CHART 43 Threadicated Debuts AI-Powered “Personalised Store”
  • Emerging brands leverage social media for growth
PRODUCTS
  • Samsara's enzymatic recycling technology drives eco-friendly innovation
  • CHART 44 Samsara Scales Up Enzymatic Recycling
COUNTRY REPORTS DISCLAIMERFOOTWEAR IN AUSTRALIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australian footwear: Modest growth, future innovation
  • CHART 45 Key Trends 2025
INDUSTRY PERFORMANCE
  • Women's footwear drives modest growth through style demand
  • Sustainability and technology shape consumer purchasing decisions
  • CHART 46 Analyst Insight
WHAT’S NEXT?
  • AI and sustainability to drive footwear innovation and growth
  • Women's footwear to continue driving overall demand
  • Direct-to-consumer sales and premiumisation to shape developments
COMPETITIVE LANDSCAPE
  • Nike and Asics lead competitive landscape despite polarisation
  • Greater exposure on global stage, secures local brand’s US entry
CHANNELS
  • Retail e-commerce leads footwear distribution as consumers seek convenience
  • Accent Group set to expand with Sports Direct stores
  • Local specialist retailer enters administration under strain of market polarisation
  • CHART 47 Wittner Enters Administration in April 2025 Amid Mid-Tier Footwear Squeeze
  • Omnichannel retailing bridges online and offline shopping
PRODUCTS
  • AI-powered solutions transform footwear shopping experience
  • CHART 48 SafeSize's 3D Foot Scanner in Australian Stores to Improve Fit Accuracy
  • Sustainability and inclusivity reshape footwear design
  • CHART 49 Asics Launches Recyclable Nimbus Mirai at Expo 2025
COUNTRY REPORTS DISCLAIMER