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Apparel and Footwear in Australia

  • ID: 2887370
  • Report
  • February 2021
  • Region: Australia
  • 97 Pages
  • Euromonitor International
Apparel and footwear suffered significant declines across much of the market in 2020 as a direct result of the pandemic and subsequent lockdown restrictions introduced by the government in an attempt to control the spread of the virus. This resulted in remote working and studying for many Australians, thereby reducing the need to purchase more formal footwear and apparel, as well as other types due to lack of socialising occasions.

The Apparel and Footwear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?

MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS
  • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

DISCLAIMER

SOURCES
  • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT
  • Store closures, decreasing disposable incomes and limited socialising opportunities due to pandemic result in significant declines for womenswear in 2020
  • Home seclusion trend supports stronger performances of women’s nightwear and leggings
  • Private label makes further gains due to rising price sensitivity, while struggling swimwear brands find new buyers

RECOVERY AND OPPORTUNITIES
  • Recovery predicted for womenswear, with early surge in demand following home seclusion trend
  • E-commerce must address consumers’ concerns and improve customer experience to strengthen position over the forecast period
  • Sustainability concerns amongst some consumers could offer competition through greater demand for second-hand womenswear

CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Store closures and home seclusion trend influence demand for menswear in 2020, with overall sales suffering significant declines
  • Sustainability offers smaller brands differentiator to attract environmentally-conscious consumers
  • Despite strong presence of local brands, private label and ASOS prosper during pandemic

RECOVERY AND OPPORTUNITIES
  • Improving demand in 2021 but lack of surge compared to womenswear makes it highly unlikely that category will recover to pre-pandemic volume levels by 2025
  • E-commerce and online marketing likely to increasingly feature in players’ strategies
  • Brands with activewear positioning likely to gain further ground

CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2015-2020
  • Table 32 Sales of Menswear by Category: Value 2015-2020
  • Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
  • Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Rising price sensitivity and home seclusion trend reduce demand for childrenswear in 2020
  • Sustainability and environmental issues influences greater focus on “pre-loved” clothing
  • Highly fragmented competitive landscape with limited positive growth opportunities for players in 2020 in line with category’s performance

RECOVERY AND OPPORTUNITIES
  • Upturn in demand for childrenswear from 2021 with value outperforming volume growth as parents seek higher quality more durable pieces
“Pre-loved” trend likely to gain further traction over forecast period
  • Return to busy lifestyles likely to support further demand for childrenswear through e-commerce

CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 50 Sales of Childrenswear by Category: Value 2015-2020
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown restrictions limit access to gyms and sporting activities, resulting in declines for sportswear although some consumers create at-home gyms
  • Athleisure and casualisation trends remain relevant in 2020 due to home seclusion
  • Fragmented competitive landscape with Nike retaining overall leadership, while Lululemon Athletica continues to benefit from athleisure trend

RECOVERY AND OPPORTUNITIES
  • Notable upturn in sales in 2021, with athleisure trend driving stronger early growth of sports-inspired apparel
  • Omnichannel approach important for brands moving forward
  • P.E Nation invests in sustainability and AR

CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2015-2020
  • Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 63 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Significant declines for jeans in 2020 as consumers choose comfort over durability whilst confined to their homes during lockdown
  • Greater switch towards e-commerce during pandemic consolidates position of online player ASOS
  • Highly fragmented competitive landscape with some positive performances for economy and standard brands

RECOVERY AND OPPORTUNITIES
  • Upturn in demand for jeans from 2021 but other than economy jeans, other price segments will struggle to recover to pre-pandemic levels
  • More relaxed workplace trends likely to support uptake of smarter jeans, offering greater flexibility
  • Higher value growth compared to volume signals gradual switch to higher quality pieces, with sustainability increasingly influencing purchasing decisions

CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2015-2020
  • Table 67 Sales of Jeans by Category: Value 2015-2020
  • Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020
  • Table 71 Sales of Men’s Jeans by Category: Value 2015-2020
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
  • Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020
  • Table 75 Sales of Women’s Jeans by Category: Value 2015-2020
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion trend significantly reduces demand for hosiery in 2020
  • Marginally stronger performance for non-sheer hosiery due to winter season
  • Hanesbrands retains leadership with wide brand portfolio, while private label makes notable gains due to rising price sensitivity

RECOVERY AND OPPORTUNITIES
  • Improving sales from 2021 but hosiery will struggle to recover to pre-pandemic levels in terms of volume by 2025
  • Non-sheer hosiery offers further development potential in terms of sustainability and materials
  • Online fashion retailers offer wide range of options and prices

CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2015-2020
  • Table 93 Sales of Hosiery by Category: Value 2015-2020
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Apparel accessories given a boost in 2020 due to surge in demand for reusable face masks
  • Significant declines for all other accessories types due to home seclusion trend
  • Highly fragmented competitive landscape with smaller players under “others” consolidating their dominance through the production of face masks

RECOVERY AND OPPORTUNITIES
  • Significant declines predicted for other apparel accessories as demand for reusable face masks becomes saturated
  • Players to explore use of alternative materials to address sustainability and environmental concerns
  • Lingering price sensitivity likely to support private label, particularly for more practical accessories

CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion trend reduces demand for footwear although some types fare better including house slippers
  • Closure of specialist retailers contributes to declining sales but e-commerce offers viable alternative
  • Sports footwear brands continue to rank highly due to athleisure trend, while price sensitivity drives greater demand for private label

RECOVERY AND OPPORTUNITIES
  • Full recovery predicted for footwear by the end of the forecast period
  • Retailers likely to further explore digitalisation to offer seamless customer experience with e-commerce gaining further ground within footwear
  • Environmental issues and sustainability set to influence consumers’ purchasing decisions and the direction footwear could take moving forward

CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2015-2020
  • Table 113 Sales of Footwear by Category: Value 2015-2020
  • Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 116 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 118 Distribution of Footwear by Format: % Value 2015-2020
  • Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 122 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 123 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown