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Alcoholic Drinks in India

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    Report

  • 64 Pages
  • October 2022
  • Region: India
  • Euromonitor International
  • ID: 2888817
Increased mobility and the reopening of on-trade were the primary reasons for alcoholic drinks bouncing back in 2021. The Indian government did not implement a uniform lockdown in the country as it had done in 2020. Mobility gradually increased to pre-pandemic levels in the second half of 2021. Local consumers started to socialise more frequently, with such occasions boosting volume sales. In addition, at-home consumption continued to drive off-trade growth.

The Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Low base and new launches drive recovery of beer in India
  • On-trade gradually recovers, supported by increasing mobility and outlet footprint
  • Taxation continues to be the most significant factor limiting beer’s growth
PROSPECTS AND OPPORTUNITIES
  • Premiumisation supports beer manufacturers as they continue to grapple with inflation
  • Beer players will continue to diversify across channels over forecast period
  • E-commerce can disrupt distribution, but current implementation needs developing
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2021
  • Summary 5 Number of Breweries 2017-2021
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2016-2021
  • Table 18 Sales of Beer by Category: Total Value 2016-2021
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 25 Sales of Beer by Craft vs Standard 2016-2021
  • Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Samant Soma Wines Ltd aims to become first listed wine player in India
  • Retailers and wineries increasingly focus on the customer experience
  • Taxation and regulation limit the potential of wine in India
PROSPECTS AND OPPORTUNITIES
  • Manufacturers call for uniform regulations and inflation index to counter rising costs heading into forecast period
  • Retailers expected to take a female-centric approach to wine sales
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2016-2021
  • Table 34 Sales of Wine by Category: Total Value 2016-2021
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 47 GBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 48 NBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 49 LBN Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 56 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 57 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increasing mobility, reopening of on-trade, and a lower base are primary reasons for spirits bouncing back in 2021
  • Category leader continues to focus on premiumisation and inorganic growth
  • Indian single malt whisky brands gain acceptance among local as well as global consumers
PROSPECTS AND OPPORTUNITIES
  • Rising inflation forces United Spirits to halt sales of some of its brands
  • Influx of craft gin brands and cocktail culture to drive future growth of white spirits
  • Rise in experiential stores in India to drive sales of premium spirits through off-trade
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 6 Benchmark Brands 2021
CATEGORY DATA
  • Table 60 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 61 Sales of Spirits by Category: Total Value 2016-2021
  • Table 62 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 63 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 69 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 71 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 72 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
  • Table 74 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 75 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 76 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 77 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 78 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN INDIA2021 DEVELOPMENTSRTDS IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • At-home consumption and labour shortages drive RTD consumption in 2021
  • Bacardi-Martini retains dominance, launching new options in response to heightened interest
  • Low alcohol content, flavours and convenience make RTDs attractive to multiple consumer groups
PROSPECTS AND OPPORTUNITIES
  • RTDs increasingly crowded, with further new launches expected over the forecast period
  • Taxation a major hindrance for RTDs, while inflation is a potential hurdle
CATEGORY DATA
  • Table 81 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 82 Sales of RTDs by Category: Total Value 2016-2021
  • Table 83 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 84 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 89 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 90 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 91 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 92 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 93 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026