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Alcoholic Drinks in India

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    Report

  • 59 Pages
  • January 2026
  • Region: India
  • Euromonitor International
  • ID: 2888817
India’s alcoholic drinks industry stood out globally in 2024, with a growth proving to be substantially stronger than that recorded in other countries. This growth was driven primarily by a low base, robust macroeconomic growth and the country’s unique demographic composition. India has a young demographic profile, with a median age of 29.4 years, including around 330 million millennials and 382 million members of Generation Z.

This Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
WINE IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Millennials and a low consumer base drive category growth in 2024
  • Samant Soma Wines leads wine thanks to extensive product range and strong focus on wine tourism
  • India is witnessing demand for imported wines from various countries
PROSPECTS AND OPPORTUNITIES
  • India likely to continue to see a rise in experiential stores during forecast period
  • Small domestic manufacturers seek to carve out niche positions for non-grape wines in export markets
CATEGORY DATA
  • Table 17 Sales of Wine by Category: Total Volume 2019-2024
  • Table 18 Sales of Wine by Category: Total Value 2019-2024
  • Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 26 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall growth holds steady despite slight momentum loss in brown spirits
  • United Spirits leads, followed by host of Indian companies
  • Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets
PROSPECTS AND OPPORTUNITIES
  • India-UK FTA expected to boost scotch whisky consumption in India
  • Companies will continue to struggle with their bottom line as they are unable to set prices
  • India anticipated to lead shift of whisky consumption to developing market
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 48 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 49 Sales of Spirits by Category: Total Value 2019-2024
  • Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Young demographic and convenience trend drive sales of RTDs in India
  • Bacardi-Martini retains its dominance, assisted by launch of new options
  • Hard seltzer fails to attract Indian consumers
PROSPECTS AND OPPORTUNITIES
  • Inflation and taxation remain the biggest challenges for RTDs
  • Spirit-based RTDs likely to grow, but face increased competition from other variants
CATEGORY DATA
  • Table 69 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 70 Sales of RTDs by Category: Total Value 2019-2024
  • Table 71 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 72 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 73 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 74 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 75 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 76 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 77 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 78 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 79 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 80 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 81 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 82 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 83 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
BEER IN INDIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Beer continues to grow at a steady pace in 2024
  • UB Group leads the oligopoly in beer in India
  • Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer
PROSPECTS AND OPPORTUNITIES
  • Companies set to continue focus on premiumisation as India develops at a rapid pace
  • Microbreweries will aid the growth of beer in India
  • Retail e-commerce remains underdeveloped with scope for expansion
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2024
  • Summary 5 Number of Breweries 2019-2024
CATEGORY DATA
  • Table 84 Sales of Beer by Category: Total Volume 2019-2024
  • Table 85 Sales of Beer by Category: Total Value 2019-2024
  • Table 86 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 87 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 88 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 89 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 90 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 91 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 92 Sales of Beer by Craft vs Standard 2019-2024
  • Table 93 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 94 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 95 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 96 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 97 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 98 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 99 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029