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Menswear in the US

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    Report

  • 24 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 2891992
Menswear in the US experienced constrained retail value growth in 2025, reaching USD112.71 billion, representing 2% growth in current terms from the previous year. This slow growth reflects cautious consumer behaviour driven by economic uncertainty and rising living costs. Despite this, menswear remained relatively resilient due to its functional nature.

This Menswear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic uncertainty and rising living costs lead to cautious consumption
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Growth is limited due to consumer caution in an uncertain economic environment
  • Brands have to navigate the volatility caused by tariffs
  • CHART 2 Ralph Lauren Navigates Tariffs with Agile Global Supply Chain
  • Market polarisation reshapes the menswear landscape
  • CHART 3 Hollister Reinforces Its Role as Abercrombie’s Budget-Friendly Brand
WHAT’S NEXT?
  • Men's outerwear set to remain dominant, with consumers looking for value-driven products
  • Use of AI in design, marketing, and shopping experiences to shape future sales
  • Clothing as a form of self-expression, and the rise of inclusive branding
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Walmart and Nike maintain their lead, but the competition rises
  • Primark's ambitious US expansion capitalises on shifting consumer habits
  • CHART 5 Primark Pushes Ahead with US Expansion Despite Tariff Uncertainty
  • Strategic mergers and expansions, with further opportunities for growth
CHANNELS
  • Offline retail maintains its dominance as consumers value experiences and engagement
  • Retail e-commerce is also a vital channel, with omnichannel retail likely to become essential
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
  • CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
  • CHART 9 Analyst Insight
  • CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the US 2025
  • CHART 13 Key Insights on Consumers in the US 2025
  • CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
  • Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth continues, although this is minimal due to economic and tariff challenges
  • Resale and rental trend reshapes consumer behaviour
  • Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
  • AI set to drive innovation and higher growth in apparel and footwear in the US
  • Resale and rental trend expected to reshape US consumer behaviour
  • Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
  • Top brands maintain their lead due to brand recognition, adaptation, and distribution
  • Market polarisation sees luxury resilience alongside the quest for value
  • Mergers and acquisitions reshape the competitive landscape
CHANNELS
  • Offline retail remains dominant, with consumers valuing tactile experiences
  • E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources