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Womenswear in the US

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    Report

  • 24 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 2891994
Womenswear in the US experienced a challenging 2025 due to tariffs and supply chain disruptions, resulting in subdued value growth of 1% to reach USD170.06 billion. Stronger growth is expected in the forecast period, with a retail current value CAGR of 3% to reach USD196.96 billion. Trends shaping womenswear are expected to include the rise of resale platforms, the importance of omnichannel retailing, and the growing demand for affordability and sustainability.

This Womenswear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear brands eye affordability and sustainability to overcome 2025 challenges
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Tariffs and supply chain disruptions slow growth
  • Resale platforms drive growth for second-hand womenswear, challenging primary sales
  • CHART 2 ThredUp and The RealReal Report Record Resale Growth in 2025
  • H&M maintains competitive pricing amid tariff uncertainty
  • CHART 3 H&M Seeks to Attract US Shoppers as Fast Fashion Rivals Raise Prices Amid Tariffs
WHAT’S NEXT?
  • AI innovation expected to contribute to growth in womenswear in the future
  • Women's outerwear will continue to account for the highest sales
  • Womenswear anticipated to be impacted by eco-consciousness and social media
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • High fragmentation, with budget-friendly brands gaining traction
  • Market polarisation drives value focus, propelling growth for brands like Mango
  • CHART 5 Mango Strengthens US Presence with Strategic Store Expansion in 2025
  • SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
  • Authentic Brands Group expands its US fashion portfolio through acquisitions
CHANNELS
  • Offline retail leads and grows, but department stores faces challenges
  • Retail e-commerce remains crucial, with omnichannel retailing the way forward
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
  • CHART 8 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
  • CHART 9 Analyst Insight
  • CHART 10 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the US 2025
  • CHART 13 Key Insights on Consumers in the US 2025
  • CHART 14 Consumer Landscape in the US 2025
APPAREL AND FOOTWEAR IN THE US
EXECUTIVE SUMMARY
  • Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth continues, although this is minimal due to economic and tariff challenges
  • Resale and rental trend reshapes consumer behaviour
  • Tariff volatility prompts response from manufacturers
WHAT’S NEXT?
  • AI set to drive innovation and higher growth in apparel and footwear in the US
  • Resale and rental trend expected to reshape US consumer behaviour
  • Sustainability and social media will impact future growth
COMPETITIVE LANDSCAPE
  • Top brands maintain their lead due to brand recognition, adaptation, and distribution
  • Market polarisation sees luxury resilience alongside the quest for value
  • Mergers and acquisitions reshape the competitive landscape
CHANNELS
  • Offline retail remains dominant, with consumers valuing tactile experiences
  • E-commerce maintains a significant presence with AI-driven growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources