Singapore Airlines Ltd (SIA) in Travel (World)

Although Singapore Airlines Group is a well-respected brand name in the airline industry, it finds itself increasingly squeezed by Gulf carriers and low-cost competitors. Embracing a “digital-first” mindset, rebuilding its technology infrastructure and re-imagining the customer experience will be the key to gaining customers.

The author's Singapore Airlines Ltd (SIA) in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.