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Apparel and Footwear in Mexico

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    Report

  • 74 Pages
  • January 2026
  • Region: Mexico
  • Euromonitor International
  • ID: 2903422
In 2025, Mexico’s apparel and footwear industry operated in a challenging macro-economic environment marked by economic stagnation, weak private consumption, and heightened trade tensions. These conditions have accelerated market polarisation, with consumers increasingly divided between value-driven purchases and selective spending on higher-quality products.

This Apparel and Footwear in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Polarisation seen in apparel and footwear due to a challenging macro-economic environment
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Tariffs and economic stagnation drive market polarisation
  • Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
  • Omnichannel strategies key to converting traffic into sales
  • CHART 3 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
  • CHART 4 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
WHAT’S NEXT?
  • Steady growth ahead for Mexico’s apparel and footwear
  • Resale and rental market gains traction
  • Technology integration boosts competitiveness
COMPETITIVE LANDSCAPE
  • Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
CHANNELS
  • Apparel and footwear specialists lead distribution
  • Retail e-commerce grows with technology and changing consumer behaviour
PRODUCTS
  • Balenciaga reinvents the Speedcat with bold, luxury design
  • Industry 5.0 transforms footwear production in Guanajuato
  • CHART 5 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Mexico 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Mexico 2025
  • CHART 9 Consumer Landscape in Mexico 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear growth driven by young population and rising incomes
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • US reciprocal tariffs threaten recent nearshoring momentum
  • Government targets cheap imports to protect local industry
  • Sustainability concerns drive consumer demand for second-hand fashion
WHAT’S NEXT?
  • Price and sustainability to drive growth in second-hand market
  • CHART 11 Second-Hand Fashion Propelled by Lower Prices and Appeal of Unique Items
  • Consumers shift online for convenience and variety
  • CHART 12 Analyst Insight
COMPETITIVE LANDSCAPE
  • Strong brand portfolios and retail footprint help leading players maintain share
CHANNELS
  • Specialist stores attract trend-focussed young consumers and families
  • Vestuá empowers consumers with affordable pre-owned apparel platform
  • CHART 13 Affordable Circular Fashion Gains Traction with Vestuá Mexico
  • Liverpool and Shein lead e-commerce channel expansion
PRODUCTS
  • Shein’s local shipping strategy offsets rising tariff costs
  • CHART 14 Discount Events and Local Shipping Drive Shein’s Resilience in Mexico
COUNTRY REPORTSMENSWEAR IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Domestic production and local brands drive menswear recovery
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Domestic production drives recovery in menswear sales
  • Men's outerwear dominates sales
  • Market polarisation fuels the rise of resale and the struggle of the premium segment
  • CHART 16 Circular Fashion for Men Gains Traction with Vopero
WHAT’S NEXT?
  • Fast fashion sets the pace in Mexico’s menswear market
  • Global brands, local styles
  • CHART 17 Analyst Insight
  • Sustainability and streetwear shape future trends
COMPETITIVE LANDSCAPE
  • Leading brands benefit from strategic partnerships
  • Inditex, Industria de Diseño Textil SA benefits from offering different brands to suit all needs
CHANNELS
  • Apparel and footwear specialists drive menswear sales
  • Retail e-commerce gains traction in menswear
  • Vopero shows the business potential of circular fashion
PRODUCTS
  • Shein’s local strategy offsets rising tariff costs
  • CHART 18 Shein Launches 2025 Pop-Up Tour to Engage Mexican Consumers
COUNTRY REPORTSCHILDRENSWEAR IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Parents seeking quality and comfort drive category expansion
  • CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising competition and tariff challenges limit growth in childrenswear
  • Sustainable resale platforms gain traction among budget-conscious consumers
  • CHART 20 GoTrendier Kids Promotes Sustainable Fashion
WHAT’S NEXT?
  • Parents set to invest in quality as birth rates decline
  • Influencer marketing deepens connections and enhances brand awareness
  • CHART 21 Analyst Insight
  • Shift towards casualwear in educational institutions
COMPETITIVE LANDSCAPE
  • Baby Creysi maintains lead with strong distribution network
  • Digital-first retailers attract budget-conscious consumers
  • CHART 22 Digital-First Players Intensify Price Pressure in Mexico’s Childrenswear Landscape
CHANNELS
  • Specialist stores lead childrenswear distribution by serving top international brands
  • Key e-commerce players compete on speed and convenience
PRODUCTS
  • Resale market growth driven by demand for affordable and sustainable options
  • Zara Kids mitigates supply chain risk through diversified sourcing
  • CHART 23 Inditex’s Zara Kids Navigates Tariffs and Slower Demand in Mexico
COUNTRY REPORTSHOSIERY IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Fragmented market and cautions spending limit hosiery growth
  • CHART 32 Key Trends 2025
INDUSTRY PERFORMANCE
  • Digital-native brands capture share with affordable options
  • Non-sheer hosiery sees strongest sales with steady demand
  • Market polarisation drives value sales growth through affordability
WHAT’S NEXT?
  • Active lifestyles drive demand for technical hosiery
  • Physical retail remains central to hosiery purchases
  • Import taxes shift demand toward local hosiery
COMPETITIVE LANDSCAPE
  • Fragmented market with leading players maintaining share
CHANNELS
  • Apparel and footwear specialists drive hosiery sales
  • CHART 33 Analyst Insight
  • Informal market gains relevance with competitive pricing
  • E-commerce plays a role with growing popularity
PRODUCTS
  • Direct-to-consumer brands gain ground with innovative designs
COUNTRY REPORTSAPPAREL ACCESSORIES IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable accessories offer budget-friendly personalisation to support sales
  • CHART 34 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising disposable income fuels growth in apparel accessories
  • Belts remain largest, scarves grow faster
  • Other apparel accessories drive dynamic growth
WHAT’S NEXT?
  • Weather volatility and health awareness drive functional accessory demand
  • Sports caps gain popularity amid streetwear and cultural influences
  • Digital resale platforms reshape accessory consumption
  • CHART 35 Sustainable Habits and Retro Trends Fuel Troquer’s Expansion
COMPETITIVE LANDSCAPE
  • Fashion Choice Pte Ltd and Hermès de Paris Mexico SA de CV lead the category
  • Strategic shifts and emerging opportunities
CHANNELS
  • Non-grocery retailers drive sales through diverse channels
  • CHART 36 Analyst Insight
  • Apparel accessories sees rising e-commerce adoption
  • Changing lifestyles shape apparel accessories
PRODUCTS
  • Troquer sets the standard for luxury resale in Mexico
  • Julio SA emerges as a key player in apparel accessories
  • CHART 37 Local Production and Omnichannel Strategy Drive Julio’s Growth in Accessories
COUNTRY REPORTSFOOTWEAR IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cheap imports and government tariffs reshape domestic footwear market
  • CHART 38 Key Trends 2025
INDUSTRY PERFORMANCE
  • Government initiatives revitalise local footwear production
  • Women's footwear maintains largest share
  • Technology adoption drives footwear industry competitiveness
  • CHART 39 CICEG Combines Technology and Tradition to Boost Mexican Footwear Competitiveness
WHAT’S NEXT?
  • Government initiatives and technology drive recovery and growth
  • CHART 40 Plan Mexico Reshapes the Future of Footwear
  • Women's footwear expected to remain the largest category, with men's footwear growing faster
  • Sustainability gains importance in footwear
COMPETITIVE LANDSCAPE
  • Top domestic players maintain leadership amidst challenges
CHANNELS
  • Footwear specialists lead sales with strong brand loyalty
  • Retail e-commerce grows with technology and social media
PRODUCTS
  • AI gains strategic importance at SAPICA
  • CHART 41 Analyst Insight
COUNTRY REPORTSSPORTSWEAR IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rise of athleisure fuels versatile lifestyle trends
  • CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
  • Global brands lead despite economic caution
  • Women’s active lifestyle participation fuels sportswear growth
  • Market polarisation slows overall sportswear’s value growth
WHAT’S NEXT?
  • Premiumisation to drive demand for exclusive fitness lifestyle products
  • AI innovations enhance shopping experience with virtual try-ons and loyalty programmes
  • Social media platforms amplify athleisure trend among Mexican consumers
COMPETITIVE LANDSCAPE
  • adidas leads sportswear with exclusive partnerships and cultural collections
  • Mismatch in distribution strategy weakens Nike’s market position
  • Local brands grow by embracing authenticity and sustainability
CHANNELS
  • Exclusive partnerships strengthen appeal of specialist stores
  • CHART 25 Analyst Insight
  • Young consumers drive e-commerce growth through social commerce platforms
PRODUCTS
  • Nike combines product innovation with digital consumer engagement
  • MAJA Sportswear expands rapidly by combining local culture and affordable pricing
  • CHART 26 Mexican Activewear Brand MAJA Set to Reach 90 Stores by Year-End
COUNTRY REPORTSJEANS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Import tariffs boost local denim producers competitive position
  • CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
  • Domestic producers benefit from tariffs and taxes
  • CHART 28 Local Jeans Brands Set New Standards for Reliability and Price in Mexico
  • Resale and rental gain relevance
  • Market polarisation drives local brands' success
WHAT’S NEXT?
  • Economy and standard jeans lead demand
  • Sustainability shapes brand perception in jeans
  • E-commerce expands jeans opportunities
COMPETITIVE LANDSCAPE
  • Levi retains lead while competitors capitalise on tariffs
  • Stable competitive landscape with opportunities for local brands
CHANNELS
  • Apparel and footwear specialists drive jeans sales
  • Retail e-commerce gains traction with a sustainability focus
  • CHART 29 Analyst Insight
PRODUCTS
  • Local production and tariffs boost domestic jeans sales
  • CHART 30 Local Manufacturing Drives Oggi’s Growth in Mexican Jeans
  • Sustainability drives growth in second-hand jeans
  • CHART 31 Affordable Fashion Meets Sustainability at Second Chance
COUNTRY REPORTS