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Apparel Accessories in Vietnam

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    Report

  • 20 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 2903497
Apparel accessories in Vietnam saw restrained momentum as cautious spending led households to prioritise essential items, though targeted promotions and stronger travel activity helped sustain interest in specific products. Hats and caps performed comparatively well, supported by rising mobility and the need for practical, travelfriendly options, while other categories experienced softer demand.

This Apparel Accessories in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digital engagement and functional design expected to guide future performance
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Selective spending shaped overall category performance
  • CHART 2 Da Nang Mega Sale 2025: Boosting Local Economy
  • Travel activity supported demand for specific accessories
WHAT’S NEXT?
  • Steady value growth expected across the forecast period
  • Technology adoption expected to guide future product development
  • CHART 3 Analyst Insight
  • Younger consumers to shape style direction and design priorities
  • CHART 4 Fashion and Accessories Market for National Day Celebration
COMPETITIVE LANDSCAPE
  • International brands maintained strong visibility in a fragmented market
  • Domestic, unbranded and digitalfirst challengers played a significant role
CHANNELS
  • Online channels gained importance as purchase behaviour continued to shift
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 ACFC Private Sale Returns to Hanoi in Summer 2025
  • CHART 7 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend
  • CHART 8 Analyst Insight
  • CHART 9 The Journey of Many Used Clothes in Vietnam
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Vietnam 2025
  • CHART 12 Key Insights on Consumers in Vietnam 2025
  • CHART 13 Consumer Landscape in Vietnam 2025
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Economic pressures drive promotional intensity and digital acceleration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity and promotional intensity shape modest growth
  • Sustainability and innovation in materials reshape consumer appeal
WHAT’S NEXT?
  • AI and innovation expected to drive premiumisation
  • Online shopping and functional design to reshape retail landscape
  • Circular fashion and ethical production to gain momentum
COMPETITIVE LANDSCAPE
  • International brands leverage digital agility to maintain leadership
  • Local brands compete on pricing and innovation amid economic pressure
CHANNELS
  • Offline retains dominance whilst e-commerce accelerates share gain
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources