Apparel and footwear has rebounded in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history.
The Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
APPAREL AND FOOTWEAR IN VIETNAMEXECUTIVE SUMMARY
- Apparel and footwear in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retail developments
- What next for apparel and footwear?
- Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
- Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- All subcategories rebound to positive growth, thanks to the reopening of society after the fourth and final COVID-19 wave
- Fast fashion brands continues to gain favour with Vietnamese consumers
- Livestreaming continues to support growth in womenswear, as omnichannel strategies become more important
- Womenswear expected to maintain healthy growth over the forecast period
- Online shopping and livestreaming will continue to grow
- Competition expected to ramp up over the forecast period
- Table 13 Sales of Womenswear by Category: Volume 2017-2022
- Table 14 Sales of Womenswear by Category: Value 2017-2022
- Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
- Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
- Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
- Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
- Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
- Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- High quality and innovative materials are the trends driving menswear
- Menswear rebounds robustly in line with the reopening of society after the pandemic era
- E-commerce and social media platforms become key to reaching consumers
- Ongoing positive growth to continue, albeit at slower rates than seen during the 2022 rebound
- Ongoing price-sensitivity means mass brands and unbranded products will be more popular than premium brands
- Ongoing demand for functional materials, with local players leading the charge
- Table 31 Sales of Menswear by Category: Volume 2017-2022
- Table 32 Sales of Menswear by Category: Value 2017-2022
- Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
- Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Menswear: % Value 2018-2022
- Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
- Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
- Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Childrenswear rebounds strongly, as parents now more confident to take their children out again
- Parents are paying more attention to the characteristics of the materials in the clothing they select for their children
- Growth of e-commerce helps to boost sales of childrenswear
- Ongoing positive growth expected, with boys’ apparel slightly outperforming apparel for girls
- Online shopping trends set to continue over the forecast period, although counterfeit goods will suppress potential sales
- Fiercer competition expected in a highly fragmented category
- Table 49 Sales of Childrenswear by Category: Volume 2017-2022
- Table 50 Sales of Childrenswear by Category: Value 2017-2022
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
- Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
- Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
- Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Sportswear shows a healthy rebound with the resumption of sporting activities
- Consumers show a growing interest in sportswear innovations
- E-commerce sales of sportswear boosted during the era of the pandemic
- Health and wellness trends will continue to drive sales over the forecast period
- Inflationary pressures may limit the growth of sportswear
- International brands such as adidas and Nike will continue to lead sportswear
- Table 59 Sales of Sportswear by Category: Value 2017-2022
- Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
- Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
- Table 63 Distribution of Sportswear by Format: % Value 2017-2022
- Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Jeans return to popularity as consumers resume out-of-home lifestyles
- Mass brands and unbranded products rebound faster than premium brands
- New denim trends help to boost sales of jeans in 2022
- Jeans is expected to see strong CAGR over the forecast period
- Strong development of fast fashion brands threatens growth rate of local companies
- Jeans set to benefit from the cross-category trend of e-commerce growth
- Table 66 Sales of Jeans by Category: Volume 2017-2022
- Table 67 Sales of Jeans by Category: Value 2017-2022
- Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
- Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
- Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
- Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
- Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
- Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
- Table 78 NBO Company Shares of Jeans: % Value 2018-2022
- Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
- Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
- Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Women re-embrace sheer hosiery as they return to workplaces and social events
- Fragmented category high in unbranded and counterfeit goods
- Rising living standards lead to consumers paying more attention to quality
- Health and wellness trends expected to boost demand for hosiery
- Unbranded and counterfeit products expected to continue dominating hosiery
- E-commerce channel set to remain popular, thanks to wide ranges and low prices
- Table 92 Sales of Hosiery by Category: Volume 2017-2022
- Table 93 Sales of Hosiery by Category: Value 2017-2022
- Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
- Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
- Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
- Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
- Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
- Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Post-pandemic landscape heralds polarised trends for apparel accessories
- Demand for more sophisticated accessories boosted by rising living standards
- Unbranded and counterfeit products will continue to dominate overall
- Apparel accessories will maintain positive growth, in line with out-of-home lifestyles
- Other accessories expected to remain in negative figures due to negation of fashion face masks
- E-commerce channel set to remain popular, thanks to wide ranges and low prices
- Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
- Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Footwear back on the front-foot with the reopening of society
- Mass brands and unbranded products rebound more strongly than premium variants
- Consumers start to pay more attention to specialist footwear
- Forecast growth in footwear driven by out-of-home and active lifestyles, alongside fashion trends
- E-commerce will continue to benefit, albeit omnichannel options will be key
- Competitive status quo expected to remain the same
- Table 112 Sales of Footwear by Category: Volume 2017-2022
- Table 113 Sales of Footwear by Category: Value 2017-2022
- Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
- Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Footwear: % Value 2018-2022
- Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
- Table 118 Distribution of Footwear by Format: % Value 2017-2022
- Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
- Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
