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Menswear in Argentina

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    Report

  • 24 Pages
  • February 2026
  • Region: Argentina
  • Euromonitor International
  • ID: 2903499
Menswear in Argentina faced significant challenges in 2025 due to the country's economic climate, resulting in a decline in retail volume of 11%. Despite this, certain trends and strategies emerged that are expected to shape the future of the market. The easing of import restrictions is anticipated to drive growth, with a current value CAGR of 15% expected over the forecast period, and the entry of new international brands likely to expand market offerings.

This Menswear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volume sales impacted by consumers becoming more price-sensitive and opting for lower-cost products and promotions
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Promotions and discounts minimise sales decline
  • Men’s outerwear continues to dominate, despite economic challenges
  • Market polarisation shapes menswear sales strategies
  • CHART 3 Strong Promotions and Discounts to Minimise Sales Decline
  • Trend towards more informal clothing
  • CHART 4 Strong Informality in Clothing Affects Some Categories More Than Others
  • More sophisticated menswear
  • CHART 5 Menswear Becoming More Sophisticated and Seeing More Designs
WHAT’S NEXT?
  • New international brands enter as import restrictions are removed
  • Men's outerwear remains dominant despite economic challenges
  • Innovative designs and sustainability drive menswear sales strategies
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions through diverse offerings
  • Innovative collaborations drive sales and brand relevance
CHANNELS
  • Apparel and footwear specialists drive menswear sales
  • La Restinga sets new standards with exclusive in-store experience
  • Retail e-commerce gains traction in menswear
PRODUCTS
  • Informal designs and challenger brands driving menswear innovation
  • Challenger brands capitalise on innovation and social media
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 The Economic Situation Negatively Affects All Apparel and Footwear Categories
  • CHART 9 Imported Products Dominate the Apparel and Footwear Categories
  • CHART 10 More Casual Apparel and Footwear Being Seen Across All the Categories
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Argentina 2025
  • CHART 13 Key Insights on Consumers in Argentina 2025
  • CHART 14 Consumer Landscape in Argentina 2025
APPAREL AND FOOTWEAR IN ARGENTINAEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic downturn impacts sales of non-essential fashion items
  • Apparel dominates volume sales, but footwear leads in value terms
  • Discount campaigns drive sales amid market polarisation
  • All categories hit by the difficult economic backdrop
  • Reduced import tariffs help open up the market to more international brands and products
  • Trend towards more casual clothing continues to be seen post-pandemic
WHAT’S NEXT?
  • New international brands enter local market
  • Apparel remains the largest category in volume terms
  • Promotions and digital marketing drive future growth
COMPETITIVE LANDSCAPE
  • adidas Argentina SA maintains its lead amid economic challenges
  • No significant mergers, acquisitions or new launches
  • Limited presence of luxury brands
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce continues emerging as a key channel with discounts and promotions
  • Trends shaping the retail environment through promotions and digital marketing
PRODUCTS
  • Tariffs drive innovation in product design and functionality
  • Casual wear dominates apparel and footwear collections
  • Increased competition driving growth and innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources