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Menswear in Vietnam

  • ID: 2903500
  • Report
  • Region: Vietnam
  • 20 pages
  • Euromonitor International
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Over the review period, male consumers became increasingly aware of the importance of personal appearance, believing that it would influence many aspects of their daily lives. This was mainly due to the strong development of social networks and improvement in living standards. In 2018, male consumers started to pay attention to improving their appearance and were willing to purchase branded products as a way to display their social status.

The Menswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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MENSWEAR IN VIETNAM

List of Contents and Tables
Headlines
Prospects
Male Consumers Increase Spending on Apparel
Internet Retailing To Continue Gaining Share of Distribution
Premium Brands Receive Greater Attention From Consumers
Competitive Landscape
Viet Tien Garment Jsc Strengthens Leadership
Domestic Companies Start To Gain Attention of Vietnamese Consumers
Category Data
Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Experiences Strong Performance in 2018
International Brands Start To Penetrate Vietnam
Unbranded Goods and Counterfeits Continue To Dominate
Social Networks Become Most Effective Channel for Advertising Products
Apparel and Footwear Predicted To Record Healthy Growth
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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