Menswear in Vietnam

Menswear in Vietnam recorded current value growth in 2025 despite economic headwinds, driven by promotional campaigns and innovative high-tech products. Over the forecast period, the category is expected to see steady expansion, with men's swimwear leading growth. Sustainability, e-commerce expansion, and AI-driven digital marketing are key trends, with brands requiring strong digital capabilities and environmental credentials to succeed.

This Menswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.