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Sugar Confectionery in Germany

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    Report

  • 21 Pages
  • July 2025
  • Region: Germany
  • Euromonitor International
  • ID: 296502
Sales of sugar confectionery in Germany are rising in 2025 in current value and retail volume terms, supported by an increase in impulse purchases, strong seasonal sales, and an affordable indulgence positioning. Amid economic pressures, consumers have sought out small, affordable treats to maintain a sense of enjoyment, which has favoured sales of sugar confectionery.

The Sugar Confectionery in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Chewy Candies, Gummies and Jellies, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Toffees, Caramels and Nougat.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sugar Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting preferences driving growth and new product development
  • Haribo remains on top thanks to strong portfolio and marketing investments
  • Global cultures and cuisines inform new product development
PROSPECTS AND OPPORTUNITIES
  • Cultural traditions and ongoing innovation set to sustain demand for sugar confectionery
  • Tech-driven customisation and smart retailing
  • Health, labelling, and eco-innovation converge
  • Summary 1 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 1 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 2 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 5 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 8 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SNACKS IN GERMANY
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2020-2025
  • Table 14 Sales of Snacks by Category: Value 2020-2025
  • Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Snacks by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Nestlé SA
- Unilever Group
- Ferrero SpA
- Kraft Foods Inc
- Barilla Holding SpA
- Campina BV, Zuivelcoöperatie
- Storck KG, August
- Mars Inc
- Oetker-Gruppe
- Danone, Groupe
- Bofrost Dienstleistungs GmbH & Co KG
- Bongrain SA
- Wrigley Jr Co, William
- Ritter GmbH & Co KG, Alfred
- Haribo GmbH & Co KG
- Harry-Brot GmbH
- Nordmilch eG
- Chocoladefabriken Lindt & Sprüngli AG
- Unibel SA
- Intersnack Knabber-Gebäck GmbH
- Griesson de Beukelaer GmbH & Co KG
- Zott GmbH & Co
- Barry Callebaut Group
- Wagner Tiefkühlprodukte GmbH
- Lorenz Bahlsen Snack-World GmbH & Co KG Germany
- Zimbo Fleisch & Wurstwaren GmbH
- Bahlsen GmbH & Co KG
- Ehrmann AG
- Hochland Reich, Summer & Co
- Campbell Soup Co
- Conditorei Coppenrath & Wiese GmbH & Co KG
- Müller Brot GmbH & Co KG
- Kühne KG, Carl
- Hero AG
- Hochwald Nahrungsmittel-Werke GmbH
- Fuchs Gewürze GmbH & Co
- Karwendel-Werke Huber GmbH
- Hipp GmbH & Co Vertrieb KG
- Arla Foods Amba
- Dutch Dairy Manufacturers
- Humana Milchunion eG
- Birkel/3 Glocken Teigwaren GmbH
- Bonduelle Groupe SA
- Kuchenmeister GmbH
- Kellogg Co
- Katjes Fassin GmbH & Co KG
- Bauer KG, J
- Krüger GmbH & Co KG
- Irish Dairy Board (An Bord Bainne)
- Eismann Tiefkühl-Heimservice GmbH & Co KG
- Heinrich Nölke GmbH & Co KG
- Heinz Co, HJ
- Dr Oetker Nahrungsmittel KG Germany
- Royal Numico NV
- Galbani SpA, Egidio
- Nut Co, The
- Frosta AG
- Meica Ammerlandische Fleischwarenfabrik Fritz Meinen GmbH & Co
- McCain Foods Ltd
- Böklunder Plumrose GmbH & Co KG
- Vivil A Müller GmbH & Co KG
- Hengstenberg GmbH & Co, Richard
- Zentis Beteiligungs GmbH
- Theo Müller GmbH & Co KG
- Procter & Gamble Co, The
- Frischli Milchwerke GmbH
- Meggle GmbH
- Cereal Partners Worldwide
- Masterfoods GmbH
- Milupa GmbH & Co KG
- Frigeo Belte GmbH & Co
- Círio Del Monte Group
- Molkerei Alois Müller GmbH & Co KG
- Hansa Milch Meckenburg Holstein eG
- Brandt Zwieback-Schokoladen GmbH & Co KG
- Walter Rau Lebensmittelwerke GmbH & Co KG
- Lofthouse of Fleetwood Ltd
- Langnese-Iglo GmbH
- Perfetti Van Melle Group
- Grupo Ebro Puleva
- Südzucker AG
- Kamps AG
- Stollwerck AG
- Wessanen NV, Koninklijke
- Schwartauer Werke GmbH & Co
- Mövenpick Holding AG
- Friesland Coberco Dairy Foods Holding NV
- Onken GmbH