Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Japan 2025
- Personal traits and values
- Japanese feel concerned that the prices of everyday items are going up
- Consumers in Japan choose to remain unidentified while using the internet
- Consumers in Japan carry out in-depth studies on the products and services they consume
- Gen Z expect their life will be better
- Personal traits and values survey highlights
- Home life and leisure time
- Cleaning and other domestic chores are leading home activities among younger generations
- Consumers in Japan pursue shopping as a pleasurable pastime
- Respondents desire getting the best return on money spent when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Older generations are actively monitoring what they eat
- Millennials believe they are not skilled in the kitchen
- Consumers in Japan cook or bake for themselves
- Gen X more likely to be vegetarian
- Japanese are ready to pay more for products with superior taste
- Eating and dietary habits survey highlights
- Working life
- Japanese employees emphasise working for a company that prioritises health and safety
- Japanese seek to have a job that enables an equilibrium between work and personal life
- Baby Boomers seek job security
- Consumers in Japan expect to work from home
- Working life survey highlights
- Health and wellness
- Japanese participate in walking or hiking
- Massage remains a popular stress-reduction activity among older generations
- Japanese consider all natural to be the most influential product feature
- Younger generations frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Japan enjoy loyalty programmes or memberships
- Younger generations regularly buy themselves small treats
- Older generations pick their travel destinations based on the quality of shopping there
- Older generations say they try to repair items instead of purchasing new ones
- Japanese often sell used or second-hand items
- Younger generations often share their recent purchases on their social networks
- Millennials use a price comparison websites
- Japanese set to increase spending on health and wellness the most
- Older generations are content with the situation of their finances
- Shopping and spending survey highlights
