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Consumer Lifestyles in Japan

  • ID: 296515
  • Report
  • June 2021
  • Region: Japan
  • 71 Pages
  • Euromonitor International
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Japan

The Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown
  • Consumer landscape 2021
  • Life priorities
  • J apanese consumers want time for themselves above family time
  • Prioritising time for favourite pursuits trumps all other activities
  • Gen Z more likely to prioritise time with friends than other generations
  • Consumers want curated and tailored products and services
  • Millennials feel strongly about unique and tailored experiences/products
  • Low preference for branded goods over cheaper alternatives
  • Millennials want to know more about the products they are consuming
  • Home life
  • H ome space must be functional to allow for exercise and hobbies
  • Nearly half of Gen X frequently play video games at home
  • Neighbourhood and access to public transport most desired features
  • Access to public transport important for Baby Boomers
  • Eating habits
  • Home cooking or reheating ready meals most preferred eating options
  • M illennials more likely to select ready meals than other generations
  • Consumers are price sensitive but want superior tasting food
  • Low uptake of meat-free diets, but flexitarian diets more popular
  • B reakfast most often consumed by lone households
  • L ess than half eat meals at the same time each day as life disrupted
  • Younger generations moving away from rigid meal schedules
  • Working life
  • Japanese people want secure jobs that offer flexible working
  • Gen Z aspire to work for themselves to find their own work/life balance
  • Gen X want to work where they have job security and proximity to home
  • Expectations of work from home in the future lower than global average
  • Ability to work from home important consideration for Millennials
  • Sustainable living
  • Japanese consumers have most trust in ‘recyclable’ labels
  • Concerns over climate change apparent among all generations
  • Recycling efforts low compared with global average
  • All generations working on reducing use of plastics and food waste…
…but not buying sustainably-produced items as much as global average
  • Using sustainable packaging is more important to older generations
  • Consumers less likely to share their views, but buy based on their values
  • Gen Z clearly expect brands to support their beliefs and values
  • Leisure habits
  • Day trips are popular in Japan, with only just over half rarely/never going
  • Millennials more likely to socialise online than all other generations
  • Shopping is a major leisure pursuit in Japan
  • All generations enjoy leisure shopping over socialising in-person
  • International trips curtailed by the pandemic, driving up domestic travel
  • Quality of dining experience overtakes holiday shopping by wide margin
  • Gen Z are more inclined to look for travel shopping opportunities
  • Health and wellness
  • Women more likely to be actively working on reducing stress
  • Group fitness classes and team sports not as popular as individual sports
  • Walking and hiking most popular exercise for all generations
  • Massage by far the most popular method of reducing stress
  • Millennials choose sleep aids next to massage to reduce stress levels
  • Shopping habits
  • Shoppers have a penchant for shopping malls but want quality products
  • Gen Z like shopping malls but are less focused on premium products
  • Recommendations from friends and family less influential in Japan
  • Older generations rely on brand/company websites to influence them
  • Convenience of subscription services surpasses all other motivations
  • Avoiding paying shipping costs a big motivation to shop in-store
  • All generations still enjoy the ability to see and try before they buy
  • Best price not as critical as convenience and hassle-free delivery
  • Ability to shop at any time or place key driver of shopping online
  • Technology
  • Japanese consumers less likely to share their personal information online
  • Targeted ads are not welcomed by a high percentage of consumers
  • Adoption of smart appliances low by global standards
  • Ownership rate for smartwatches and fitness wearables is low
  • Japanese do not update their social networks as often as global average
  • Writing product reviews is low on the list of activities of all generations
Note: Product cover images may vary from those shown