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Ice Cream in Germany

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    Report

  • 23 Pages
  • July 2025
  • Region: Germany
  • Euromonitor International
  • ID: 296582
Sales of ice cream have experienced a modest decline in current value terms in 2025 for the first time since 2020, with this being driven by consumers’ growing sensitivity to higher retail prices resulting from inflationary pressures on key ingredients. In particular, sales of take-home dairy ice cream have seen the most significant decline, as households have looked to moderate their discretionary spending and so have been opting for smaller-format options or lower-cost indulgences.

The Ice Cream in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Ice Cream market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • German ice cream sales dip in 2025 due to milk and cocoa price hikes
  • Unilever and Froneri retain the lead amid growing pressure from private label
  • Grocery retailers dominate ice cream sales but e-commerce gaining traction
PROSPECTS AND OPPORTUNITIES
  • Ice cream sales set to rebound from 2026
  • Tech innovation and snack hybridisation continues to shape ice cream market
  • Health-focused innovation has potential
CATEGORY DATA
  • Table 1 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 2 Sales of Ice Cream by Category: Value 2020-2025
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 6 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 7 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 8 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 13 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SNACKS IN GERMANY
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 18 Sales of Snacks by Category: Volume 2020-2025
  • Table 19 Sales of Snacks by Category: Value 2020-2025
  • Table 20 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 21 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 22 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 23 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 24 Penetration of Private Label by Category: % Value 2020-2025
  • Table 25 Distribution of Snacks by Format: % Value 2020-2025
  • Table 26 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 27 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources