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Pet Care in Switzerland

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    Report

  • 51 Pages
  • June 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 296671
Pet care is maintaining positive, albeit moderate, value and volume sales in Switzerland in 2025. This suppressed performance is attributed to a slightly declining overall pet population, with a stronger focus on smaller, low-maintenance pets.

The Pet Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2020-2025
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Pet Care by Category: Value 2020-2025
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 11 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dog food achieves positive sales thanks to rising trend for ready-prepared food and treats
  • Mars maintains its leading place thanks to large selection of products and strong brand image
  • Supermarkets maintains its leading distribution share, thanks to offering convenience and a wide range of products
PROSPECTS AND OPPORTUNITIES
  • Sales expected to maintain a positive trajectory, driven by ongoing trends
  • Retail e-commerce will continue to grow over the forecast period
  • Innovations will remain focussed on the most in-demand areas of development
  • Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2020-2025
  • Table 20 Dog Population 2020-2025
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 22 Sales of Dog Food by Category: Volume 2020-2025
  • Table 23 Sales of Dog Food by Category: Value 2020-2025
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 31 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of cat food supported by baseline demand as cats are popular pets
  • Nestlé maintains lead in cat food thanks to wide and popular portfolio
  • Supermarkets and pet shops and superstores remain the leading distribution channels
PROSPECTS AND OPPORTUNITIES
  • Cat food will maintain positive sales, supported by the popularity of cats as pets
  • Retail e-commerce will continue to grow over the forecast period
  • Innovations expected to remain focus on natural formulations and added value
  • Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2020-2025
  • Table 37 Cat Population 2020-2025
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 39 Sales of Cat Food by Category: Volume 2020-2025
  • Table 40 Sales of Cat Food by Category: Value 2020-2025
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 48 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other pet food sees sluggish results as consumers do not bond as strongly with other pets as they do with cats and dogs
  • Vitakraft maintains its lead thanks to wide portfolio across other pet food
  • Pet shops and superstores maintain the largest distribution share, with supermarkets remaining relevant and e-commerce on the rise
PROSPECTS AND OPPORTUNITIES
  • Relatively flat sales expected for other pet food, with value set to be higher than volume
  • E-commerce expected to maintain positive growth, thanks to omnichannel strategies from retailers
  • Sustainability trends expected to influence developments in other pet food
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 55 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of pet products supported by pet humanisation trends
  • Private label brands fare well in pet products, while trusted brands are chosen for oet healthcare
  • Pet shops and superstars maintain the largest distribution share, with e-commerce on the rise
PROSPECTS AND OPPORTUNITIES
  • Stable value growth expected for pet products, thanks to essential products and pet humanisation trend
  • Online platforms expected to become increasingly relevant
  • Sustainability trends set to further influence developments in pet products
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2020-2025
  • Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 72 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030