Pet Care in Switzerland

Report
54 Pages
May 2023
Region: Switzerland
Euromonitor International
ID: 296671

In 2023, the effects of inflation were still visible in Switzerland and reflected in the price of raw materials used in pet care. The cost of energy needed to produce and transport pet food (from suppliers to manufacturers) soared, while the price of packaging increased. In response, all pet care suppliers increased their prices, and manufacturers passed these on to local consumers in turn.

The Pet Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

PET CARE IN SWITZERLAND

EXECUTIVE SUMMARY

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2018-2023

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN SWITZERLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS
Premiumisation continues to drive growth in 2022-23 despite economic uncertainty
Swiss dog owners increasingly seek to humanise their pets, boosting new product development
Segmentation continues to deepen as novel variants continue to emerge

PROSPECTS AND OPPORTUNITIES

Widening range of products will help boost demand for dog treats and mixers in the coming years
Popularity of the subscription model will help drive e-commerce expansion
Growing popularity of small dogs will support growth in demand for wet dog food

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2018-2023
Table 20 Dog Population 2018-2023
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 2 Dog Food by Price Band 2023
Table 22 Sales of Dog Food by Category: Volume 2018-2023
Table 23 Sales of Dog Food by Category: Value 2018-2023
Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Dog Food: % Value 2018-2022
Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Dog Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

CAT FOOD IN SWITZERLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS
Health and wellness trend continues to drive premiumisation in cat food in 2022-23
Semi-moist and packaged BARF offerings are increasingly popular among health-conscious local consumers
Nestlé Suisse consolidates its leadership position ahead of multinational Mars Schweiz

PROSPECTS AND OPPORTUNITIES

Cat owners will continue to seek out offerings that meet specific medical needs
Anthropomorphism will drive new product launches in cat treats and mixers in the years ahead
Supermarkets will continue to thrive but will face ongoing competition from e-commerce

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2018-2023
Table 37 Cat Population 2018-2023
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 3 Cat Food by Price Band 2023
Table 39 Sales of Cat Food by Category: Volume 2018-2023
Table 40 Sales of Cat Food by Category: Value 2018-2023
Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Cat Food: % Value 2018-2022
Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Cat Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

OTHER PET FOOD IN SWITZERLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS
Pet humanisation trend has not reached birds, fish, small mammals and reptiles, leading to a decline in sales
Declining bird and fish populations inhibit growth in other pet food in 2023
E-commerce continues to grow in popularity, but pet shops and superstores remain key distribution channel

PROSPECTS AND OPPORTUNITIES

Unlike bird and small mammal/reptile food, fish food has the potential for premiumisation in the coming years
Vitakraft Schweiz is likely to retain its leadership position thanks to limited competition from multinationals and high consumer recognition
Pet shops and superstores and supermarkets will face ongoing challenge from e-commerce in the years ahead

CATEGORY INDICATORS

Table 53 Other Pet Population 2018-2023

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

PET PRODUCTS IN SWITZERLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS
Bonds forged during the pandemic continue to drive sales of pet products in 2022-23
Pet healthcare offers a means of reducing vet fees in the future, but faces competition from fortified pet food
More Swiss pet owners are willing to spend money on presents for their pets

PROSPECTS AND OPPORTUNITIES

Pet humanisation trend and concerns about veterinary costs will continue to drive growth in pet accessories and healthcare
E-commerce will gain traction and subscription services will proliferate in the years ahead
Private label will remain a significant presence thanks to extensive distribution and affordability

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028

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Table of Contents

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