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Sweet Spreads in Spain

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    Report

  • 21 Pages
  • November 2025
  • Region: Spain
  • Euromonitor International
  • ID: 296764
In 2025, sweet spreads in Spain is achieving value growth driven by rising cocoa prices and the premiumisation trend, even as volume sales decline due to health-conscious consumption and reduced sugar intake. While chocolate spreads remains popular among younger consumers, demand for premium jams, organic options and locally sourced honey is strengthening. Nut and seed based spreads are expanding rapidly, supported by high-protein positioning and growing variety in retail.

This Sweet Spreads in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Higher prices and premiumisation boost value but volume hit by health concerns
INDUSTRY PERFORMANCE
  • Premiumisation and shifting consumption habits drive value growth in sweet spreads
  • High-protein and indulgent innovations boost nut and seed based spreads
WHAT’S NEXT?
  • Premiumisation to offset volume decline as brands target older demographics
  • Plant-based innovation gains traction as consumers seek healthier indulgence
  • New honey labelling rules aim to enhance transparency and protect local producers
COMPETITIVE LANDSCAPE
  • Idilia leads through popular Nocilla brand
  • Biogran and Biscoff enjoy robust growth in 2025
CHANNELS
  • Supermarkets remains on top amid rising competition from discounters
  • Warehouse clubs benefits from Costco expansion in Spain
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN SPAIN
EXECUTIVE SUMMARY
  • Consumers seeking convenience and quality
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience and changing lifestyles fuel growth in ready meals and soups
  • Health-conscious innovation and natural ingredients shape product development
  • Tourism and global influences boost demand for international flavours
WHAT’S NEXT?
  • Convenience, health and stable prices underpin positive outlook for cooking ingredients and meals in Spain
  • Evolving lifestyles and affordability to sustain demand for ready meals
  • Health awareness and regulatory changes will drive innovation and trust
COMPETITIVE LANDSCAPE
  • Mercadona leads as Deoleo invests in innovation and sustainability
  • HelloFresh and Andro enjoy rapid expansion in 2025
CHANNELS
  • Supermarkets strengthens dominance through adaptation and digital innovation
  • E-commerce and quick commerce accelerate as convenience expectations rise
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources