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Sweet Spreads in Thailand

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    Report

  • 22 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 296766
Sweet spreads in Thailand recorded robust growth in 2025 as households replaced café and bakery occasions with at-home toast and dessert routines, keeping jams and preserves the largest subcategory. Honey delivered the fastest gains and nut and seed based spreads also advanced, supported by health and wellness priorities and preference for more natural, nutrient-dense formats.

This Sweet Spreads in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • At-home snacking and cleaner labels support sweet spreads growth in 2025
INDUSTRY PERFORMANCE
  • Jams and preserves continues to dominate sweet spreads in Thailand
  • Health trends boost honey and nut and seed based spreads
WHAT’S NEXT?
  • Persistent shift away from foodservice will support sweet spreads sales in forecast period
  • Functionality-based innovation anticipated for nut and seed based spreads
  • Brands likely to strengthen emotional connection with consumer base
COMPETITIVE LANDSCAPE
  • Local players gain ground through use of local ingredients
  • Tasty Herb focuses on broad flavour array
CHANNELS
  • Hypermarkets remain favourite stores for sweet spread purchases
  • Small local grocers rises as consumers become more cost conscious
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTSCOOKING INGREDIENTS AND MEALS IN THAILAND
EXECUTIVE SUMMARY
  • Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Affordability as central concern for Thai consumers in 2025
  • Convenience trend supports sales of ready meals and recipe sauces
  • Prevailing health and wellness trends remain highly impactful
WHAT’S NEXT?
  • Forecast period to see further growth driven by convenient and affordable formats
  • Players likely to focus on differentiation and health positioning
  • Input costs and inflationary pressure remain challenges
COMPETITIVE LANDSCAPE
  • Leading players benefit from high brand equity
  • Home-cooking trend drives growth for players in spreads and sauces
CHANNELS
  • Hypermarkets attract cost-conscious consumers in 2025
  • Convenience demands drives growth in specific channels
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources