+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Sweet Spreads in Turkey

  • PDF Icon

    Report

  • 25 Pages
  • November 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 296767
In 2025, sweet spreads recorded strong value growth, driven primarily by chocolate-nut spreads and honey. Nut and seed based spreads emerged as the fastest-growing category, with both established and new brands expanding product variety, appealing to health-conscious and value-seeking consumers.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
  • Chocolate-nut spreads and honey drive value growth in sweet spreads in 2025
  • Nut and seed based spreads lead growth for sweet spreads in 2025
WHAT’S NEXT?
  • Sweet spreads will navigate growth during rising cocoa costs and shifting consumer preferences
  • Honey brands in Turkey will aim to strengthen consumer trust amid quality concerns
  • Nut and seed based spreads will diversify through technological innovation and product expansion
COMPETITIVE LANDSCAPE
  • Ferrero Türkiye leads sweet spreads through Nutella’s ongoing appeal
  • Torku strengthen its competitive position in sweet spreads through strategic pricing and brand trust
CHANNELS
  • Discounters solidifies its lead in sweet spreads through affordability and accessibility
  • Retail e-commerce records strong growth as consumers appreciate convenience and a wider product selection
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
  • Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifts in consumer behaviour drive growth in cooking ingredients and meals
  • Pricing pressures lead retailers to focus on promotional campaigns and discounts
  • Home cooking sustains demand for affordable, traditional ingredients
WHAT’S NEXT?
  • The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
  • Convenience and innovation and expected to drive growth across the forecast period
  • Retail e-commerce and digital channels are set to influence the forecast performance
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
  • Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
CHANNELS
  • Discounters strengthens its presence, however brand trust remains key in some categories
  • Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources