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Juice in Singapore

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    Report

  • 34 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 2983153
Off-trade volume sales of juice have declined in 2025 with this being linked to concerns around the high sugar content in some products. In contrast, on-trade volume sales have risen, with sales benefiting from the fresher image of products sold through this channel and the trend towards mixed juice drinks. While competition remains consolidated the leading players are investing in new product development to keep up with the latest trends.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales shift towards the on-trade channel as consumers look for fresher juice options
INDUSTRY PERFORMANCE
  • Shifting consumer preferences see sales shift towards the on-trade channel in 2025
  • Demand being fuelled by the search for healthy and convenient refreshment
WHAT’S NEXT?
  • Retail juice sales expected to continue declining as on-trade sales grow
  • Innovation focusing on reduced sugar options and health benefits
  • Sustainability initiatives enhancing brand loyalty and aligning with consumer values
COMPETITIVE LANDSCAPE
  • Retail market remains consolidated with five players dominating the field
  • Fruit Tree and Pokka provide strong competition with evolving product lines
CHANNELS
  • Supermarkets remain key to retail sales of juice
  • Small local grocers retain an important role while e-commerce shows signs of promise
CATEGORY DATA
  • Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
  • Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
  • Consumers looking for healthier options
  • Soft drinks continues to benefit from a strong focus on innovation
WHAT’S NEXT?
  • Sales set to grow fuelled by evolving consumer preferences and new innovations
  • Consumers expected to lean towards healthier options
  • Convenience and sustainability concerns likely to inform packaging choices
COMPETITIVE LANDSCAPE
  • Coca-Cola cements its lead with strong portfolio of brands and products
  • F&N Foods and Pokka Corp continue to invest in innovative and healthier options
CHANNELS
  • Supermarkets retain a key role in the distribution of soft drinks
  • Retail vs foodservice split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources