Apparel and Footwear in the Czech Republic

Apparel and footwear in the Czech Republic experienced growth in 2025, driven by stabilising inflation and increasing consumer spending on non-essential items. In 2025, the industry saw positive retail current value growth across all channels, with footwear and sportswear recording the most dynamic growth. Apparel and footwear is characterised by a highly fragmented competitive landscape, with global players, domestic brands, and online players competing for share.

This Apparel and Footwear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Economic factors drive growth in 2025, while sustainability shapes sales

KEY DATA FINDINGS

CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

Positive retail results and growing market polarisation
CHART 2 Strong Promotional Events Drive Retail Value Sales
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
CHART 3 Sustainability Trend Offers Opportunities and Challenges
Resale and rental trend limits growth of primary sales
CHART 4 Resale and Rental Limits the Growth of Apparel and Footwear

WHAT’S NEXT?

Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future

COMPETITIVE LANDSCAPE

LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
CHART 5 Analyst Insight

CHANNELS

Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear

ECONOMIC CONTEXT

CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in the Czech Republic 2025

CONSUMER CONTEXT

CHART 8 Key Insights on Consumers in the Czech Republic 2025
CHART 9 Consumer Landscape in the Czech Republic 2025

COUNTRY REPORTS

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Modest growth as sustainable and premium products see growth despite competition
CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

Stable growth for womenswear, but resale and rental prevent a faster increase
CHART 11 Resale and Rental Prevents Faster Growth for Womenswear
Retailers adapt to consumer needs across price points as polarisation is seen
CHART 12 Retailers and Brands Adapt to Consumer Needs Across Different Price Points
Women's outerwear drives sales of womenswear in the Czech Republic

WHAT’S NEXT?

Rising demand expected for womenswear despite competition from resale and rental
Women's outerwear anticipated to remain dominant, with activewear leading growth
Trendyol and local e-shops to shape the future of womenswear by personalising shopping

COMPETITIVE LANDSCAPE

LPP and H&M lead womenswear with strong brand portfolios
CHART 13 Analyst Insight
Sustainable choices from Snuggs help drive the menstrual underwear boom
CHART 14 Snuggs Menstrual Underwear Expands and Increases Awareness
New entrants and e-commerce growth present opportunities for companies in womenswear

CHANNELS

Retail e-commerce strengthens its position alongside traditional offline retail

COUNTRY REPORTSMENSWEAR IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Menswear sees steady growth, fuelled by shifting consumer desires and sustainable brands
CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

Stable value growth and low volume growth, with purchases extending beyond essentials
CHART 16 Shift from Necessities to Desires is Supported by AI-Powered Tools
Men's outerwear dominates sales, but consumer preferences change
Sustainability is increasingly important in the purchasing decision
CHART 17 Sustainable and Timeless Pieces Win Across Generations
Market polarisation leads to growth in the economy and premium segments
CHART 18 Promotional Events and Deals Appeal to Czech Consumers

WHAT’S NEXT?

Sustainable brands and e-commerce to drive growth in menswear
Men's outerwear expected to remain the largest category and see continued growth
Athleisure apparel to drive growth as men look for comfort and functionality

COMPETITIVE LANDSCAPE

Despite high fragmentation, LPP and H&M maintain their leading positions
Private label lines are notable in menswear
CHART 19 Analyst Insight
Opportunities through sustainability and e-commerce

CHANNELS

Traditional retail channels maintain dominance despite e-commerce growth

COUNTRY REPORTSCHILDRENSWEAR IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Childrenswear shows resilience, driven by income growth, despite competition from resale
CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

Practicality and price drive growth for childrenswear despite challenges
CHART 21 Lower Birth Rate Limits Growth for Childrenswear
Resale and rental platforms gain popularity among price-conscious consumers
CHART 22 Growth in Popularity of Second-Hand and Resale Platforms in the Czech Republic
Sustainability awareness grows, but price remains a key factor
CHART 23 Sustainable Childrenswear Maintains Traction, but Consumers Are Driven by Price

WHAT’S NEXT?

Most parents will prioritise practicality and affordability in children's clothing
Girls’ apparel expected to continue to lead childrenswear
Private label to drive innovation with fashion and sustainable practices

COMPETITIVE LANDSCAPE

Pepco, Tesco and LPP lead childrenswear with affordable and practical options
Opportunities will arise from sustainability and private label innovation
CHART 24 Analyst Insight

CHANNELS

Pepco and retail e-commerce drive sales of childrenswear with affordability

COUNTRY REPORTSSPORTSWEAR IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Solid growth for sportswear as consumers look for comfort and style in daily wear apparel
CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

Sportswear sees solid growth due to increasing health awareness
Sustainability and niche offerings are reshaping sportswear
CHART 26 Brands Expand Eco-Friendly Sportswear Lines
AI and advanced materials propel technological innovation in sportswear
CHART 27 Innovation in Materials Drives Demand for Premium and Eco-Friendly Products

WHAT’S NEXT?

Growth will be driven by consumers’ desire for comfort and healthy living
Second-hand market and technological innovation set to shape future performance

COMPETITIVE LANDSCAPE

Top players maintain their lead through innovation and expansion
Private label sees growth from a low base
CHART 28 Increasing Number of Local Private Label Lines
Mergers and new product launches set to reshape the competitive dynamics

CHANNELS

Sports goods stores leads sales of sportswear, but omnichannel retailing increases
Direct-to-consumer brands thrive online by offering personalised experiences
CHART 29 Analyst Insight

COUNTRY REPORTSJEANS IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Jeans maintains value growth due to sustainability and customisation, despite challenges
CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

Sustainable production practices gain traction even among budget-friendly brands
CHART 31 Production is Shifting Towards More Sustainable Practices
Market polarisation squeezes standard jeans brands
CHART 32 Promotional Events Remain Hugely Popular
Resale platforms limit growth opportunities for the primary market
CHART 33 Growing Popularity of Second-Hand Platforms Limits the Growth Of Jeans

WHAT’S NEXT?

Sustainable production practices and customisation to drive future growth
Economy jeans will continue to account for the highest sales
Second-hand trend to pose a challenge to new jeans, while customisation will be important
CHART 34 Analyst Insight

COMPETITIVE LANDSCAPE

LPP and H&M maintain their lead through a range of price points and sustainable offerings
New product launches drive innovation, with opportunities for further growth

CHANNELS

Omnichannel retailing drives sales of jeans through multiple channels

COUNTRY REPORTSHOSIERY IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Rising demand for affordable but good quality products, especially via e-commerce
CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

Consumers prioritise affordability and quality in hosiery
Market polarisation shapes sales of hosiery in the Czech Republic
CHART 36 Affordability and a High Level of Cotton Are Important in Hosiery
Innovative materials ensure comfort in sports socks
CHART 37 Sports Socks Sees Materials Innovation and Drives Growth
Sustainability trend impacts non-sheer hosiery
CHART 38 Natural Fibres Are Becoming More Common in Non-Sheer Hosiery

WHAT’S NEXT?

Non-sheer hosiery to maintains dominance and sees stable growth
Growing demand for specialised and performance-oriented products
CHART 39 Analyst Insight

COMPETITIVE LANDSCAPE

Budget brands and private label dominate sales of hosiery
Lack of significant mergers and acquisitions and new product launches

CHANNELS

D2C and online retail gain traction among local brands

COUNTRY REPORTSAPPAREL ACCESSORIES IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Apparel accessories sees growth in 2025, driven by affordable fashion online platforms
CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

Rising incomes drive growth, especially for scarves, although price sensitivity remains
Market polarisation drives value growth
CHART 41 Chinese Fashion Platforms Put Pressure on the Average Unit Price
Luxury resellers gain popularity among fashion-conscious consumers
CHART 42 Luxury and Premium Brand Resellers Are Gaining Popularity
Sustainable brands drive innovation with eco-friendly products
CHART 43 Slow Fashion Generates More Interest but Remains a Niche within Apparel Accessories

WHAT’S NEXT?

Fast fashion platforms and economic factors to reshape the dynamics
Scarves set to drive growth due to fashion and warmth
Affordability likely to shape business strategies
CHART 44 Analyst Insight

COMPETITIVE LANDSCAPE

Fragmentation in apparel accessories along with the rise of ultra-fast fashion players

CHANNELS

Apparel and footwear specialists leads offline sales, but retail e-commerce sees growth
An omnichannel presence will become even more important moving forward

COUNTRY REPORTSFOOTWEAR IN THE CZECH REPUBLICKEY DATA FINDINGS

2025 DEVELOPMENTS

Sneaker mania and sustainable innovation propel solid growth for footwear
CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

Rising incomes and demand for sports and retro footwear drive growth
The athleisure trend and sneaker mania in the Czech Republic
CHART 46 Footshop at the Forefront of the Athleisure and Sneakers Trend
Sustainable footwear gains traction among eco-conscious consumers
CHART 47 Brands Increasingly Launch Sustainable Footwear Lines
AI-powered tools transform footwear production with customisation
CHART 48 Penetration of AI-Powered Tools in Footwear Production

WHAT’S NEXT?

Growth expected to be driven by rising disposable incomes, athleisure, and e-commerce
Women's footwear will maintain the highest sales, but other categories to see greater traction
Sustainability and customisation anticipated to drive innovation and consumer engagement
CHART 49 Analyst Insight

COMPETITIVE LANDSCAPE

Deichmann and adidas lead with a strong presence and adaptation
Emerging companies and mergers likely to have an impact in the future

CHANNELS

Offline retail remains dominant despite growth for retail e-commerce

COUNTRY REPORTS

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