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Wearable Electronics in Brazil

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    Report

  • 19 Pages
  • July 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 2987932
In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’ purchasing power, the demand for wearable electronics remains strong. This can be attributed to several factors.

The analyst's Wearable Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Activity Wearables, Smart Wearables.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wearable Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WEARABLE ELECTRONICS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wearable electronics shows dynamic volume growth despite high inflation
  • Chinese brands see share growth in smart wearables, but Apple and Samsung still lead
  • Most Brazilians who purchase wearable electronics are middle- and high-class
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles to drive innovation in wearable electronics
  • Smart wearables to gain new functionalities in the forecast period
  • Promotions and discounts on key days to expand the consumer group
CATEGORY DATA
  • Table 1 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 7 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research