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Apparel and Footwear in Egypt

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    Report

  • 82 Pages
  • December 2022
  • Region: Egypt
  • Euromonitor International
  • ID: 3001361
Apparel and footwear registered double-digit value growth in 2022, but volume growth was much more moderate. High inflation caused by in particular increased fuel prices due to the war in Ukraine, as well as currency devaluation of the Egyptian pound, has led to price rises. This is especially true for imported brands, where there are also added restrictions.

The Apparel and Footwear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN EGYPT

EXECUTIVE SUMMARY
  • Apparel and footwear in 2022:The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but more moderate volume growth
  • Highly fragmented competitive environment
  • Women’s underwear best performer
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • E-commerce continues its upward trajectory
  • Sustainability increasingly to the fore
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2017-2022
  • Table 14 Sales of Womenswear by Category: Value 2017-2022
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
  • Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
  • Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but more moderate volume growth
  • Competitive landscape remains highly fragmented
  • Cheap unbranded products dominate as consumers seek value for money
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • E-commerce continues its upward trajectory
  • Sustainability increasingly to the fore
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2017-2022
  • Table 32 Sales of Menswear by Category: Value 2017-2022
  • Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
  • Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of Menswear: % Value 2018-2022
  • Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
  • Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
  • Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but more moderate volume growth
  • Childrenswear more concentrated than other apparel
  • Price-sensitive parents eschew fashion trends and opt for cheaper products
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Promotional events and bulk buying are key to consumers’ purchasing patterns
  • E-commerce continues to gain value share
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2017-2022
  • Table 50 Sales of Childrenswear by Category: Value 2017-2022
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but more muted constant value growth
  • adidas leads sportswear with its well-established and widely distributed brand
  • International brands lead, but local brands appeal with their lower prices
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Healthier lifestyles drive demand for sportswear
  • Local brands could gain value share
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2017-2022
  • Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
  • Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
  • Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
  • Table 63 Distribution of Sportswear by Format: % Value 2017-2022
  • Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Jeans best performing apparel in 2022
  • Jeans continue to be fragmented and competitive
  • Increasing local production, supported by government
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth over forecast period
  • Athleisure a threat to growth
  • Lower priced jeans could gain volume share
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2017-2022
  • Table 67 Sales of Jeans by Category: Value 2017-2022
  • Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
  • Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
  • Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
  • Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
  • Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Jeans: % Value 2018-2022
  • Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
  • Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
  • Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but much more moderate volume growth
  • Samakiea Co leads with competitively-priced, quality products
  • Consumers brand loyal in terms of sheer hosiery
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth over forecast period
  • Sheer hosiery registers higher growth
  • Local brands gain further value share
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2017-2022
  • Table 93 Sales of Hosiery by Category: Value 2017-2022
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
  • Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
  • Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
  • Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Minimal current value growth, as inflation bites
  • Changes at the top in apparel accessories
  • Extension of sale season, as well increased import restrictions, benefits local brands
PROSPECTS AND OPPORTUNITIES
  • Minimal constant value growth over forecast period
  • Apparel accessories well suited to online space
  • Belts and ties expected to be the strongest performers over the forecast period
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN EGYPT

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Double-digit current value growth, but more moderate volume growth
  • Casual footwear continues to grow in popularity and availability
  • adidas Group maintains its leads due to its extensive distribution in Egypt
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • E-commerce continues to gain value share
  • Local production of leather shoes suffers
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2017-2022
  • Table 113 Sales of Footwear by Category: Value 2017-2022
  • Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Footwear: % Value 2018-2022
  • Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
  • Table 118 Distribution of Footwear by Format: % Value 2017-2022
  • Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027