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Tobacco in Hungary

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    Report

  • 57 Pages
  • June 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 300596
The normalisation of social activities and relaxation of COVID-19 restrictions positively impacted the tobacco market in 2022, leading to a rebound from its decline in 2021. Initially, there was optimism for the summer and rest of the year, as Hungarians had more disposable income. The government launched various stimulus programs to support businesses and consumers during the pandemic, which helped restart the economy and increase consumer spending.

The analyst's Tobacco in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN HUNGARY
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The landscape rebounds as COVID-19-related restrictions are lifted
  • Product development hindered by the flavour ban and gradual introduction of plain packaging
  • Tobacco specialists attract customers by expanding their product range
  • PROSPECTS AND OPPORTUNITIES
  • Further decline in smoking prevalence due to rising taxes and health concerns
  • Growth continues to be challenged by illicit trade within the country
  • Personal contact and accessories keep stores and customers engaged
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • A further increase of excise tax levels moves product prices to new heights
  • Different pack sizes are key in both fine cut tobacco and cigarillos
  • Few launches seen in 2022, as supporting new products is challenging
  • PROSPECTS AND OPPORTUNITIES
  • The ongoing decline in smoking negatively impacts fine cut tobacco and cigarillos
  • Cigars remain niche and premium positioned; however, growth is driven by cigar enthusiast
  • Cigarillos have opportunities for innovation in flavours and pack sizes
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN HUNGARYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The rapid growth of heated tobacco is driven by new product variants
  • Elf-bar and similar single-use vaping products become banned
  • Alternative, nicotine-free products compatible with heating devices hit the market
  • PROSPECTS AND OPPORTUNITIES
  • Strong growth over the short term, but overall uncertainty for the forecast period
  • Chewing tobacco or tobacco-free pouches remain niche segments
  • Consumers are willing to switch to new methods of smoking alternatives
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 62 Sales of Heated Tobacco: Volume 2017-2022
  • Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 64 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 70 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 73 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 74 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 77 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 79 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 81 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 82 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 86 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 88 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 89 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 90 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 91 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 92 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 93 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 94 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027