Tobacco in Poland - Research and Markets

Following the outbreak of COVID-19 in Poland the government took a range of measures as it attempted to control its spread. These measures took their toll on the local economy, which in turn resulted in job losses and wage insecurity, especially within the country’s foodservice industry, which was devastated by the lockdowns. This influenced demand for cigarettes with many of Poland’s lower-income consumers forced to switch to economy cigarettes or fine cut tobacco in order to save money. The cl...

The Tobacco in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN POLAND

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fine cut tobacco sees slower growth as prices rise
Cigars continues to see steady growth despite price increases
Cigarillos sales under pressure due to increasing prices

PROSPECTS AND OPPORTUNITIES

Cigars set for further growth despite economic uncertainty
Cigarillos struggling to remain relevant
Fine cut tobacco set to continue benefiting from lower cost positioning as pipe tobacco falls out of fashion

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 14 Sales of Cigars by Size: % Volume 2016-2021
Table 15 Sales of Cigarillos by Price Platform 2016-2021
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-liquids comes under pressure as new excise duty comes into force
Price competition intensifies in heated tobacco
Nicotine pouches expanding rapidly as consumers buy into the novelty appeal

PROSPECTS AND OPPORTUNITIES

Closed system single use e-cigarettes return to the market
CBD-based products expected to flourish
Heated tobacco looks set for a bright future as JTI announces the launch of its Ploom X brand

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021
Table 37 Sales of Heated Tobacco: Volume 2016-2021
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2021
Table 39 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 40 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 43 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 44 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 45 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 46 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 47 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 48 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 50 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021
Table 51 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021
Table 52 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 53 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 54 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 55 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 56 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 57 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 58 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 59 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 60 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 61 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026

CIGARETTES IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

New method of calculating excise introduced in 2022
Cigarettes sees an unexpected return to growth
Philip Morris continues to lose share as its focus shifts to heated tobacco

PROSPECTS AND OPPORTUNITIES

JTI continues to gain ground on Philip Morris
Prices set to rise putting pressure on volume sales
Russia’s war in Ukraine likely to influence sales of cigarettes

TAXATION AND PRICING

Taxation rates
Table 64 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 65 Sales of Cigarettes: Volume 2016-2021
Table 66 Sales of Cigarettes by Category: Value 2016-2021
Table 67 Sales of Cigarettes: % Volume Growth 2016-2021
Table 68 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 69 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 70 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 71 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 72 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 73 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 74 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 75 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 76 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 77 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 78 Forecast Sales of Cigarettes: Volume 2021-2026
Table 79 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 80 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 81 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 82 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 83 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 84 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 85 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 86 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026