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Tobacco in Ukraine

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    Report

  • 58 Pages
  • June 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 300609
Following a turbulent 2022, global tobacco players in Ukraine spent 2023 and 2024 adapting to ongoing conflict-related disruptions, returning to new product launches primarily in cigarettes, heated tobacco and nicotine pouches. Traditional categories such as cigars, cigarillos and smoking tobacco experienced a sharp contraction, with availability declining significantly due to both supply issues and shifting consumer preferences.

The Tobacco in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2019-2024
  • Table 3 Sales of Tobacco by Category: Value 2019-2024
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales rebound as illicit trade declines
  • PMI gains ground as BAT shifts focus to alternatives
  • Traditional trade retains dominance as e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Volume decline to continue as consumers shift to illicit products and modern alternatives
  • Industry responds to flavour ban with novel workarounds and premium blends
  • Chesterfield leads innovation with enlarged packs and new tobacco blends
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2019-2024
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2019-2024
  • Table 12 Sales of Cigarettes by Category: Value 2019-2024
  • Table 13 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 15 Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2019-2024
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
  • Table 24 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Temporary growth masks long-term stagnation in cigars and cigarillos
  • Leading companies reinforce positions through premium segmentation and innovation
  • Tobacco specialists remain dominant while e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Stagnation expected across traditional formats, with fine cut tobacco as a possible outlier
  • Younger generations increasingly disengaged from traditional tobacco formats
  • Innovation limited, but hookah tobacco sees renewed activity through Adalya
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 37 Sales of Cigars by Size: % Volume 2019-2024
  • Table 38 Sales of Cigarillos by Price Platform 2019-2024
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 41 NBO Company Shares of Cigars: % Volume 2020-2024
  • Table 42 LBN Brand Shares of Cigars: % Volume 2021-2024
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2021-2024
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • E-vapour products suffer steep decline following implementation of flavour ban, while heated tobacco continues to grow
  • Competitive landscape sees consolidation in heated tobacco and nicotine pouches, but fragmentation persists in e-vapour
  • E-commerce continues to expand in tobacco alternatives, supported by delivery infrastructure and consumer preferences
PROSPECTS AND OPPORTUNITIES
  • Heated tobacco and nicotine pouches forecast strong growth, while e-vapour faces continued regulatory headwinds
  • Illicit and semi-legal trade expected to dominate e-vapour consumption in the absence of regulatory reform
  • JTI enters heated tobacco with Ploom X Advanced, heightening competition and accelerating innovation
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2019-2024
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2019-2024
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
  • Table 60 Sales of E-Vapour Products by Category: Volume 2019-2024
  • Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
  • Table 62 Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 64 Sales of Heated Tobacco: Volume 2019-2024
  • Table 65 Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
  • Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
  • Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 72 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
  • Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 75 NBO Company Shares of E-Vapour Products: % Value 2020-2024
  • Table 76 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
  • Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
  • Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
  • Table 79 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
  • Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
  • Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
  • Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 84 Distribution of E-Vapour Products by Format: % Value 2019-2024
  • Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
  • Table 86 Distribution of Heated Tobacco by Format: % Volume 2019-2024
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
  • Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
  • Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
  • Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
  • Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
  • Table 93 Forecast Sales of Heated Tobacco: Volume 2024-2029
  • Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
  • Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029