Financial Cards and Payments in Greece

  • ID: 3008399
  • Report
  • Region: Greece
  • 46 pages
  • Euromonitor International
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Card payments in Greece have witnessed a spectacular rise since the imposition of capital controls in the summer of 2015. Forcing traditionally cash-orientated Greek consumers to use cards proved to be the turning point for the acceleration of card payments, which received a further boost by governmental regulation in 2017.

The Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FINANCIAL CARDS AND PAYMENTS IN GREECE

Executive Summary
Card Payments, Driven by Debit, Skyrocket Due To Capital Controls and Regulation
Regulation Leads To Proliferation of Point-of-sale Infrastructure and Growth in Card Payments
Contactless and Digital Transactions Accelerate
Cash Still Prevalent But Under Pressure From E-banking and Card Loyalty Schemes
Growth of Card Payments Set To Continue, Non-bank Players Will Enter

Market Data
Table 1 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 2 Financial Cards by Category: Number of Accounts 2012-2017
Table 3 Financial Cards Transactions by Category: Value 2012-2017
Table 4 Financial Cards by Category: Number of Transactions 2012-2017
Table 5 Consumer Payments by Category: Value 2012-2017
Table 6 Consumer Payments by Category: Number of Transactions 2012-2017
Table 7 M-Commerce by Category: Value 2013-2017
Table 8 M-Commerce by Category: % Value Growth 2013-2017
Table 9 Financial Cards: Number of Cards by Issuer 2012-2016
Table 10 Financial Cards: Number of Cards by Operator 2012-2016
Table 11 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 12 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 13 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 14 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 15 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 16 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 17 Forecast Consumer Payments by Category: Value 2017-2022
Table 18 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 19 Forecast M-Commerce by Category: Value 2017-2022
Table 20 Forecast M-Commerce by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
General Card Momentum Benefits Category, Although Personal Charge Cards Lack Potential
Smaller Companies Utilise Commercial Charge Cards
Improved Outlook for Commercial Charge Cards
Competitive Landscape
Alpha Bank Is Now Sole Issuer of Charge Cards
American Express Performs Better Than Diners
Reward Schemes for Existing Clients

Category Data
Table 21 Charge Cards: Number of Cards in Circulation 2012-2017
Table 22 Charge Cards Transactions 2012-2017
Table 23 Charge Cards in Circulation: % Growth 2012-2017
Table 24 Charge Cards Transactions: % Growth 2012-2017
Table 25 Commercial Charge Cards: Number of Cards in Circulation 2012-2017
Table 26 Commercial Charge Cards Transactions 2012-2017
Table 27 Commercial Charge Cards in Circulation: % Growth 2012-2017
Table 28 Commercial Charge Cards Transactions: % Growth 2012-2017
Table 29 Personal Charge Cards: Number of Cards in Circulation 2012-2017
Table 30 Personal Charge Cards Transactions 2012-2017
Table 31 Personal Charge Cards in Circulation: % Growth 2012-2017
Table 32 Personal Charge Cards Transactions: % Growth 2012-2017
Table 33 Charge Cards: Number of Cards by Issuer 2012-2016
Table 34 Charge Cards: Number of Cards by Operator 2012-2016
Table 35 Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 36 Charge Cards Payment Transaction Value by Operator 2012-2016
Table 37 Commercial Charge Cards: Number of Cards by Issuer 2012-2016
Table 38 Commercial Charge Cards: Number of Cards by Operator 2012-2016
Table 39 Commercial Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 40 Commercial Charge Cards Payment Transaction Value by Operator 2012-2016
Table 41 Personal Charge Cards: Number of Cards by Issuer 2012-2016
Table 42 Personal Charge Cards: Number of Cards by Operator 2012-2016
Table 43 Personal Charge Cards Transaction Value by Issuer 2012-2016
Table 44 Personal Charge Cards Transaction Value by Operator 2012-2016
Table 45 Forecast Charge Cards: Number of Cards in Circulation 2017-2022
Table 46 Forecast Charge Cards Transactions 2017-2022
Table 47 Forecast Charge Cards in Circulation: % Growth 2017-2022
Table 48 Forecast Charge Cards Transactions: % Growth 2017-2022
Table 49 Forecast Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 50 Forecast Commercial Charge Cards Transactions 2017-2022
Table 51 Forecast Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 52 Forecast Commercial Charge Cards Transactions: % Growth 2017-2022
Table 53 Forecast Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 54 Forecast Personal Charge Cards Transactions 2017-2022
Table 55 Forecast Personal Charge Cards in Circulation: % Growth 2017-2022
Table 56 Forecast Personal Charge Cards Transactions: % Growth 2017-2022
Headlines
Prospects
After Post-crisis Collapse, Credit Cards Re-emerge Due To Capital Controls and Regulation
Cautious Outlook for Credit Cards
Usage Occasions Are Changing
Competitive Landscape
Leading Issuers and Operators Retain Their Shares
Credit Cards Neglected in Favour of Debit
Wide Variety of Loyalty Schemes and Co-branded Cards

Category Data
Table 57 Credit Cards: Number of Cards in Circulation 2012-2017
Table 58 Credit Cards Transactions 2012-2017
Table 59 Credit Cards in Circulation: % Growth 2012-2017
Table 60 Credit Cards Transactions: % Growth 2012-2017
Table 61 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 62 Commercial Credit Cards Transactions 2012-2017
Table 63 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 64 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 65 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 66 Personal Credit Cards Transactions 2012-2017
Table 67 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 68 Personal Credit Cards Transactions: % Growth 2012-2017
Table 69 Credit Cards: Number of Cards by Issuer 2012-2016
Table 70 Credit Cards: Number of Cards by Operator 2012-2016
Table 71 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 72 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 73 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 74 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 75 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 76 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 77 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 78 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 79 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 80 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 81 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 82 Forecast Credit Cards Transactions 2017-2022
Table 83 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 84 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 85 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 86 Forecast Commercial Credit Cards Transactions 2017-2022
Table 87 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 88 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 89 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 90 Forecast Personal Credit Cards Transactions 2017-2022
Table 91 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 92 Forecast Personal Credit Cards Transactions: % Growth 2017-2022
Headlines
Prospects
Capital Controls Force Greeks To Replace Cash With Debit
Regulation Will Reinforce Trend for Debit Cards
Debit Card Usage for Online Payments on the Rise
Competitive Landscape
Four Systemic Banks Retain Dominance, Offering Multiple Reward Schemes
National Bank Gains Strong Share
Mastercard Wins Ground Over VISA

Category Data
Table 93 Debit Cards: Number of Cards in Circulation 2012-2017
Table 94 Debit Cards Transactions 2012-2017
Table 95 Debit Cards in Circulation: % Growth 2012-2017
Table 96 Debit Cards Transactions: % Growth 2012-2017
Table 97 Debit Cards: Number of Cards by Issuer 2012-2016
Table 98 Debit Cards: Number of Cards by Operator 2012-2016
Table 99 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 100 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 101 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 102 Forecast Debit Cards Transactions 2017-2022
Table 103 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 104 Forecast Debit Cards Transactions: % Growth 2017-2022
Headlines
Prospects
Social Welfare Cards Expand Their User Base
Budget Control and Online Transactions Drive Usage
Launch of Public Transport Cards Signals New Era
Competitive Landscape
Issuance of Welfare Cards Grants Leadership To National Bank of Greece and VISA
Mastercard Has Preference Amongst Other Players
New Products and Features

Category Data
Table 105 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 106 Pre-paid Cards Transactions 2012-2017
Table 107 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 108 Pre-paid Cards Transactions: % Growth 2012-2017
Table 109 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2017
Table 110 Open Loop Pre-paid Cards Transactions 2012-2017
Table 111 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 112 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 113 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 114 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 115 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 116 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 117 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 118 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 119 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 120 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 121 Forecast Pre-paid Cards Transactions 2017-2022
Table 122 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 123 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 124 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 125 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Prospects
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