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Financial Cards and Payments in Greece

  • ID: 3008399
  • Report
  • November 2021
  • Region: Greece
  • 59 Pages
  • Euromonitor International
The first half of 2021 continued to be characterised by lockdowns, while the second half continued to face problems as the economy reopened, primarily due to the impact of COVID-19 crisis on incoming tourism - a major income source for Greece. Despite the fragile economy, financial card usage will increase in 2021, as Greeks increasingly use their cards for smaller, everyday micro-payments, causing average spend per transaction to fall.

The publisher's Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Financial cards and payments in 2021: The big picture
  • 2021 key trends
  • Lockdowns and impact on tourism take toll on commercial cards
  • Digital wallets and web/mobile banking on the up
  • Fairly stable competitive landscape – for the moment
  • What next for financial cards and payments?

MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units 2016-2021
  • Table 2 Number of ATMs: Units 2016-2021
  • Table 3 Value Lost to Fraud 2016-2021
  • Table 4 Card Expenditure by Location 2021
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2016-2021
  • Table 6 Domestic versus Foreign Spend 2021

MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2016-2021
  • Table 8 Financial Cards by Category: Number of Accounts 2016-2021
  • Table 9 Financial Cards Transactions by Category: Value 2016-2021
  • Table 10 Financial Cards by Category: Number of Transactions 2016-2021
  • Table 11 Consumer Payments by Category: Value 2016-2021
  • Table 12 Consumer Payments by Category: Number of Transactions 2016-2021
  • Table 13 M-Commerce by Category: Value 2016-2021
  • Table 14 M-Commerce by Category: % Value Growth 2016-2021
  • Table 15 Financial Cards: Number of Cards by Issuer 2016-2020
  • Table 16 Financial Cards: Number of Cards by Operator 2016-2020
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2016-2020
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2016-2020
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2021-2026
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2021-2026
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2021-2026
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2021-2026
  • Table 23 Forecast Consumer Payments by Category: Value 2021-2026
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2021-2026
  • Table 25 Forecast M-Commerce by Category: Value 2021-2026
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

DEBIT CARDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rise of contactless and online transactions as pandemic boosts debit card use
  • Four systemic banks dominate the competitive landscape with no significant changes – for the moment
  • Amidst the re-start of economy, commercial debit cards show some growth

PROSPECTS AND OPPORTUNITIES
  • Contactless, constantly smaller ticket transactions and e-commerce to keep driving growth for debit cards
  • Bank-issued cards have little room for further expansion, yet growth may come from emerging disruptors and fintech companies
  • Full implementation of 3D Secure Authentication to enhance card transactions

CATEGORY DATA
  • Table 27 Debit Cards: Number of Cards in Circulation 2016-2021
  • Table 28 Debit Cards Transactions 2016-2021
  • Table 29 Debit Cards in Circulation: % Growth 2016-2021
  • Table 30 Debit Cards Transactions: % Growth 2016-2021
  • Table 31 Debit Cards: Number of Cards by Issuer 2016-2020
  • Table 32 Debit Cards: Number of Cards by Operator 2016-2020
  • Table 33 Debit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 34 Debit Cards Payment Transaction Value by Operator 2016-2020
  • Table 35 Forecast Debit Cards: Number of Cards in Circulation 2021-2026
  • Table 36 Forecast Debit Cards Transactions 2021-2026
  • Table 37 Forecast Debit Cards in Circulation: % Growth 2021-2026
  • Table 38 Forecast Debit Cards Transactions: % Growth 2021-2026

CREDIT CARDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Credit cards hit by restrictions in travel and leisure
  • Number and value of credit cards stagnates amidst unfavourable economic conditions
  • Stable competitive landscape, players focus on online innovation

PROSPECTS AND OPPORTUNITIES
  • Return to growth for credit cards to be aligned with the recovery of the economy
  • Growth will however be slow due to negative Greek credit experience
  • Competition to hamper recovery of commercial credit cards

CATEGORY DATA
  • Table 39 Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 40 Credit Cards Transactions 2016-2021
  • Table 41 Credit Cards in Circulation: % Growth 2016-2021
  • Table 42 Credit Cards Transactions: % Growth 2016-2021
  • Table 43 Commercial Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 44 Commercial Credit Cards Transactions 2016-2021
  • Table 45 Commercial Credit Cards in Circulation: % Growth 2016-2021
  • Table 46 Commercial Credit Cards Transactions: % Growth 2016-2021
  • Table 47 Personal Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 48 Personal Credit Cards Transactions 2016-2021
  • Table 49 Personal Credit Cards in Circulation: % Growth 2016-2021
  • Table 50 Personal Credit Cards Transactions: % Growth 2016-2021
  • Table 51 Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 52 Credit Cards: Number of Cards by Operator 2016-2020
  • Table 53 Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 54 Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 55 Commercial Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 56 Commercial Credit Cards: Number of Cards by Operator 2016-2020
  • Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 59 Personal Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 60 Personal Credit Cards: Number of Cards by Operator 2016-2020
  • Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 62 Personal Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 63 Forecast Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 64 Forecast Credit Cards Transactions 2021-2026
  • Table 65 Forecast Credit Cards in Circulation: % Growth 2021-2026
  • Table 66 Forecast Credit Cards Transactions: % Growth 2021-2026
  • Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 68 Forecast Commercial Credit Cards Transactions 2021-2026
  • Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2021-2026
  • Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2021-2026
  • Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 72 Forecast Personal Credit Cards Transactions 2021-2026
  • Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2021-2026
  • Table 74 Forecast Personal Credit Cards Transactions: % Growth 2021-2026

CHARGE CARDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Commercial charge cards affected by lockdowns and decline of commercial activity
  • Shifting usage patterns for charge cards
  • Personal charge cards in ongoing downward spiral

PROSPECTS AND OPPORTUNITIES
  • Commercial charge cards to start recovering in line with the restart of the economy
  • Diners to compete with other operators over commercial charge schemes
  • Bleak future expected for personal charge cards

CATEGORY DATA
  • Table 75 Charge Cards: Number of Cards in Circulation 2016-2021
  • Table 76 Charge Cards Transactions 2016-2021
  • Table 77 Charge Cards in Circulation: % Growth 2016-2021
  • Table 78 Charge Cards Transactions: % Growth 2016-2021
  • Table 79 Commercial Charge Cards: Number of Cards in Circulation 2016-2021
  • Table 80 Commercial Charge Cards Transactions 2016-2021
  • Table 81 Commercial Charge Cards in Circulation: % Growth 2016-2021
  • Table 82 Commercial Charge Cards Transactions: % Growth 2016-2021
  • Table 83 Personal Charge Cards: Number of Cards in Circulation 2016-2021
  • Table 84 Personal Charge Cards Transactions 2016-2021
  • Table 85 Personal Charge Cards in Circulation: % Growth 2016-2021
  • Table 86 Personal Charge Cards Transactions: % Growth 2016-2021
  • Table 87 Charge Cards: Number of Cards by Issuer 2016-2020
  • Table 88 Charge Cards: Number of Cards by Operator 2016-2020
  • Table 89 Charge Cards Payment Transaction Value by Issuer 2016-2020
  • Table 90 Charge Cards Payment Transaction Value by Operator 2016-2020
  • Table 91 Commercial Charge Cards: Number of Cards by Issuer 2016-2020
  • Table 92 Commercial Charge Cards: Number of Cards by Operator 2016-2020
  • Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2016-2020
  • Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2016-2020
  • Table 95 Personal Charge Cards: Number of Cards by Issuer 2016-2020
  • Table 96 Personal Charge Cards: Number of Cards by Operator 2016-2020
  • Table 97 Personal Charge Cards Transaction Value by Issuer 2016-2020
  • Table 98 Personal Charge Cards Transaction Value by Operator 2016-2020
  • Table 99 Forecast Charge Cards: Number of Cards in Circulation 2021-2026
  • Table 100 Forecast Charge Cards Transactions 2021-2026
  • Table 101 Forecast Charge Cards in Circulation: % Growth 2021-2026
  • Table 102 Forecast Charge Cards Transactions: % Growth 2021-2026
  • Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2021-2026
  • Table 104 Forecast Commercial Charge Cards Transactions 2021-2026
  • Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2021-2026
  • Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2021-2026
  • Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2021-2026
  • Table 108 Forecast Personal Charge Cards Transactions 2021-2026
  • Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2021-2026
  • Table 110 Forecast Personal Charge Cards Transactions: % Growth 2021-2026

PRE-PAID CARDS IN GREECEKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rise of e-commerce boosts demand for virtual cards, driving growth for open loop pre-paid cards
  • Pre-paid cards given as employee-benefits for food & drink continue to gather pace
  • Closed loop cards remain under pressure due to impact of COVID-19 on transport

PROSPECTS AND OPPORTUNITIES
  • Momentum of e-commerce to sustain limited growth for open loop pre-paid cards
  • Growth potential to stem from new types of needs and groups
  • Closed loop pre-paid cards to recover in line with travel and transportation

CATEGORY DATA
  • Table 111 Pre-paid Cards: Number of Cards in Circulation 2016-2021
  • Table 112 Pre-paid Cards Transactions 2016-2021
  • Table 113 Pre-paid Cards in Circulation: % Growth 2016-2021
  • Table 114 Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 115 Closed Loop Pre-paid Cards Transactions 2016-2021
  • Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 117 Open Loop Pre-paid Cards Transactions 2016-2021
  • Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 119 Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 120 Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 121 Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 122 Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2021-2026
  • Table 132 Forecast Pre-paid Cards Transactions 2021-2026
  • Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2021-2026
  • Table 134 Forecast Pre-paid Cards Transactions: % Growth 2021-2026
  • Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2021-2026
  • Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2021-2026
  • Table 137 Forecast Open Loop Pre-paid Cards Transactions 2021-2026
  • Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2021-2026

STORE CARDS IN GREECE
2021 DEVELOPMENTS
  • Store cards remain absent from Greece
Note: Product cover images may vary from those shown