Financial Cards and Payments in Greece

2022 saw significant signs of economic recovery in Greece following the gradual lifting of restrictions on the movement of the population and other control measures imposed in response to the COVID-19 pandemic. In addition, business activity increased substantially, notably enhanced by the return of inbound tourists, a crucial development due to the centrality of travel and tourism and hospitality to Greece’s overall economy.

The publisher's Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

FINANCIAL CARDS AND PAYMENTS IN GREECE

EXECUTIVE SUMMARY

Financial cards and payments in 2022: The big picture
2022 key trends
Impact of economic recovery balanced out by the Ukraine conflict and high inflation
Acceleration in growth for digital wallets, digital banking and m-commerce
Systemic banks continue to dominate despite rapid change in the competitive landscape
What next for financial cards and payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
DEBIT CARDS IN GREECE

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic-driven rise in e-commerce and contactless transactions boosts debit cards
The four systemic banks dominate as the focus falls on digital wallets
Commercial debit cards increase as economy re-starts

PROSPECTS AND OPPORTUNITIES

Dominance of debit cards to be driven by contactless, digital wallets and e-commerce
New developments to potentially disrupt the competitive landscape
Banks to find balance between new regulatory requirements and business development

CATEGORY DATA

Table 31 Debit Cards: Number of Cards in Circulation 2017-2022
Table 32 Debit Cards Transactions 2017-2022
Table 33 Debit Cards in Circulation: % Growth 2017-2022
Table 34 Debit Cards Transactions: % Growth 2017-2022
Table 35 Debit Cards: Number of Cards by Issuer 2017-2021
Table 36 Debit Cards: Number of Cards by Operator 2017-2021
Table 37 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 38 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 39 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 40 Forecast Debit Cards Transactions 2022-2027
Table 41 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 42 Forecast Debit Cards Transactions: % Growth 2022-2027

CREDIT CARDS IN GREECE

KEY DATA FINDINGS

2022 DEVELOPMENTS

Minimal growth for credit cards in the new post-pandemic reality
Growth for commercial credit cards underpinned by the recovery of economic activity
No significant changes seen in the competitive landscape in credit cards in 2022

PROSPECTS AND OPPORTUNITIES

Positive growth ahead for credit cards over the forecast period
Emerging buy now, pay later services to pose more of a threat to credit cards
Positive performance for commercial credit cards, yet competition will hinder growth

CATEGORY DATA

Table 43 Credit Cards: Number of Cards in Circulation 2017-2022
Table 44 Credit Cards Transactions 2017-2022
Table 45 Credit Cards in Circulation: % Growth 2017-2022
Table 46 Credit Cards Transactions: % Growth 2017-2022
Table 47 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 48 Commercial Credit Cards Transactions 2017-2022
Table 49 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 50 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 51 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 52 Personal Credit Cards Transactions 2017-2022
Table 53 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 54 Personal Credit Cards Transactions: % Growth 2017-2022
Table 55 Credit Cards: Number of Cards by Issuer 2017-2021
Table 56 Credit Cards: Number of Cards by Operator 2017-2021
Table 57 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 58 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 59 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 60 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 61 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 62 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 63 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 64 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 65 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 66 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 67 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 68 Forecast Credit Cards Transactions 2022-2027
Table 69 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 70 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 71 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 72 Forecast Commercial Credit Cards Transactions 2022-2027
Table 73 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 74 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 75 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 76 Forecast Personal Credit Cards Transactions 2022-2027
Table 77 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 78 Forecast Personal Credit Cards Transactions: % Growth 2022-2027
CHARGE CARDS IN GREECE

KEY DATA FINDINGS

2022 DEVELOPMENTS

Commercial charge cards start to recover as economy gains momentum
Personal charge cards continues to record negative growth
Alpha Bank and Visa the leading players in charge cards

PROSPECTS AND OPPORTUNITIES

Growth of commercial charge cards to accelerate as the Greek economy recovers
Return to previous usage patterns to boost growth in commercial charge cards
Personal charge cards is a category with a bleak future

CATEGORY DATA

Table 79 Charge Cards: Number of Cards in Circulation 2017-2022
Table 80 Charge Cards Transactions 2017-2022
Table 81 Charge Cards in Circulation: % Growth 2017-2022
Table 82 Charge Cards Transactions: % Growth 2017-2022
Table 83 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 84 Commercial Charge Cards Transactions 2017-2022
Table 85 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 86 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 87 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 88 Personal Charge Cards Transactions 2017-2022
Table 89 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 90 Personal Charge Cards Transactions: % Growth 2017-2022
Table 91 Charge Cards: Number of Cards by Issuer 2017-2021
Table 92 Charge Cards: Number of Cards by Operator 2017-2021
Table 93 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 94 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 95 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 96 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 97 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 98 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 99 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 100 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 101 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 102 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 103 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 104 Forecast Charge Cards Transactions 2022-2027
Table 105 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 106 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 107 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 108 Forecast Commercial Charge Cards Transactions 2022-2027
Table 109 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 110 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 111 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 112 Forecast Personal Charge Cards Transactions 2022-2027
Table 113 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 114 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

PRE-PAID CARDS IN GREECE

KEY DATA FINDINGS

2022 DEVELOPMENTS

Open-loop pre-paid cards transactions declines due to the dominance of debit cards
The usage of employee benefit cards is on the rise
A strong post-COVID recovery for closed loop pre-paid cards

PROSPECTS AND OPPORTUNITIES

Rise of e-commerce and digital wallets to push ownership of open loop pre-paid cards
Multiple potential growth areas for pre-paid cards based on key competitive features
Further growth for closed loop pre-paid cards as travel patterns return to normal

CATEGORY DATA