Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in China 2025
- Personal traits and values
- Chinese consumers take health and safety precautions when they leave home
- Consumers in China feel it is important to experience cultures other than their own
- Consumers in China are in the habit of testing out fresh merchandise and offerings
- Gen X planning to have a greater amount of time available for personal use
- Personal traits and values survey highlights
- Home life and leisure time
- Consumers in China enjoy shopping for leisure
- Chinese seek finding peace and releasing tension when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers are willing to pay more for healthy food features
- Gen X most likely to say they do not have time to cook
- Millennials often snack during the day in between meals
- Baby Boomers more likely to be vegetarian
- Consumers are willing to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Chinese workers demand employee health and safety in the workplace
- Chinese seek to have a job that enables an equilibrium between work and personal life
- Gen Z seek to be presented with the chance to work in foreign countries
- Chinese would like to have flexible start and finish times
- Working life survey highlights
- Health and wellness
- Respondents walk or hike for exercise
- Sleep aids most popular stress-reduction measure among Millennials
- Chinese consider health and nutritional properties to be the most influential product feature
- Younger generations use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Consumers purchase more frequently when there is a loyalty programme or membership
- Millennials like to browse in stores even if they don't need to buy anything
- Older generations seek products with easy to understand labels
- Older generations try to shop in locally-owned stores
- Consumers often donate used items to a charity or non-profit
- Younger generations often talk to companies through social media platforms
- Millennials read consumer reviews online
- Consumers in China expect to spend more on health and wellness
- Younger generations resort to using credit cards or overdrafts to cover expenses
- Shopping and spending survey highlights
