Overall tobacco recorded a positive value growth performance in Germany in 2021. However, the reopening of borders and the easing of travel restrictions in 2021 led to declining domestic sales of cigarettes as increasing numbers of Germans once again crossed borders to search for more affordable options.
The Tobacco in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Tobacco in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Tobacco in Germany
- Executive Summary
- Tobacco in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Tobacco?
- Operating Environment
- Legislation
- Legislative Overview
- Summary 1 Legislation Summary at a Glance
- Minimum Legal Smoking Age
- Smoking Prevalence
- Tar Levels
- Health Warnings
- Plain Packaging
- Advertising and Sponsorship
- Point-Of-Sale Display Bans
- Smoking in Public Places
- Low Ignition Propensity (Lip) Cigarette Regulation
- Flavoured Tobacco Product Ban
- Vapour Products
- Production/Imports/Exports
- Market Indicators
- Table 1 Number of Adult Smokers by Gender 2016-2021
- Market Data
- Table 2 Sales of Tobacco by Category: Volume 2016-2021
- Table 3 Sales of Tobacco by Category: Value 2016-2021
- Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
- Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
- Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
- Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources
- Cigarettes in Germany
- Key Data Findings
- 2021 Developments
- Smoking Prevalence in Germany Remains at a High Level
- E-Commerce Retains Higher Level of Importance
- Recovery of Cross-Border Sales
- Prospects and Opportunities
- Tobacco Duty Modernisation Act Adopted
- Price Increase Will Spur Illicit Trade and Polarise the Market
- Further Consolidation Likely
- Taxation and Pricing
- Taxation Rates
- Summary 3 Taxation and Duty Levies 2016-2021
- Average Cigarette Pack Price Breakdown
- Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
- Category Data
- Table 10 Sales of Cigarettes: Volume 2016-2021
- Table 11 Sales of Cigarettes by Category: Value 2016-2021
- Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
- Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
- Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
- Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
- Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
- Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
- Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
- Table 19 Nbo Company Shares of Cigarettes: % Volume 2017-2021
- Table 20 Lbn Brand Shares of Cigarettes: % Volume 2018-2021
- Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
- Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
- Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
- Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
- Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
- Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
- Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
- Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
- Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
- Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
- Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
- Cigars, Cigarillos and Smoking Tobacco in Germany
- Key Data Findings
- 2021 Developments
- Setback for Fine Cut Tobacco
- Waterpipe Tobacco Remains Strong
- Demand for Cigars and Cigarillos Continues to GRoW
- Prospects and Opportunities
- Increasing Mobility Will Impact Domestic Sales
- Price Increases Could Hamper Growth
- E-Commerce as Part of the “New Normal”
- Category Data
- Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
- Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
- Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
- Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
- Table 36 Sales of Cigars by Size: % Volume 2016-2021
- Table 37 Sales of Cigarillos by Price Platform 2016-2021
- Table 38 Nbo Company Shares of Cigars and Cigarillos: % Volume 2017-2021
- Table 39 Lbn Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
- Table 40 Nbo Company Shares of Cigars: % Volume 2017-2021
- Table 41 Lbn Brand Shares of Cigars: % Volume 2018-2021
- Table 42 Nbo Company Shares of Cigarillos: % Volume 2017-2021
- Table 43 Lbn Brand Shares of Cigarillos: % Volume 2018-2021
- Table 44 Nbo Company Shares of Smoking Tobacco: % Volume 2017-2021
- Table 45 Lbn Brand Shares of Smoking Tobacco: % Volume 2018-2021
- Table 46 Nbo Company Shares of Pipe Tobacco: % Volume 2017-2021
- Table 47 Lbn Brand Shares of Pipe Tobacco: % Volume 2018-2021
- Table 48 Nbo Company Shares of Fine Cut Tobacco: % Volume 2017-2021
- Table 49 Lbn Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
- Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
- Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
- Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
- Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
- Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
- Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany
- Key Data Findings
- 2021 Developments
- Tobacco Duty Modernisation Act
- Lockdowns Further Impact Sales of E-Vapour Products
- Philip Morris Maintains Dominance of Heated Tobacco Products
- Prospects and Opportunities
- Increasing Usage of Heated Tobacco Predicted
- Open Vaping Systems Set to Suffer Declining Sales
- Heated Tobacco Presence Set to Increase
- Category Indicators
- Table 56 Number of Adult Vapers 2016-2021
- Category Data
- Table 57 Sales of Tobacco Heating Devices: Volume 2016-2021
- Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021
- Table 59 Sales of Heated Tobacco: Volume 2016-2021
- Table 60 Sales of Heated Tobacco: % Volume Growth 2016-2021
- Table 61 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
- Table 62 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
- Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
- Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
- Table 65 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2021
- Table 66 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021
- Table 67 Nbo Company Shares of E-Vapour Products: % Value 2017-2021
- Table 68 Lbn Brand Shares of E-Vapour Products: % Value 2018-2021
- Table 69 Nbo Company Shares of Tobacco Heating Devices: % Volume 2017-2021
- Table 70 Lbn Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
- Table 71 Nbo Company Shares of Heated Tobacco: % Volume 2017-2021
- Table 72 Lbn Brand Shares of Heated Tobacco: % Volume 2018-2021
- Table 73 Nbo Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021
- Table 74 Lbn Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021
- Table 75 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
- Table 76 Distribution of E-Vapour Products by Format: % Value 2016-2021
- Table 77 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
- Table 78 Distribution of Heated Tobacco by Format: % Volume 2016-2021
- Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
- Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
- Table 81 Forecast Sales of Heated Tobacco: Volume 2021-2026
- Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
- Table 83 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
- Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
- Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026