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Tobacco in Romania

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    Report

  • 49 Pages
  • June 2023
  • Region: Romania
  • Euromonitor International
  • ID: 300939
Cigarettes remain the most common choice of tobacco for the majority of smokers in 2022 and was the main driver of tobacco overall, despite the unit price increase. Widespread distribution across all retail channels in Romania supports the performance of the tobacco industry, with the presence of cigarettes on retailer’s shelves a must especially for the vast network of small local grocers.

The analyst's Tobacco in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN ROMANIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigarette sales recover as socialising returns post-pandemic
  • Retail volume sales boosted by fall in illicit trade
  • Price rises fuel double-digit current value growth
  • PROSPECTS AND OPPORTUNITIES
  • Price rises to stifle volume growth
  • Illicit trade to remain low in forecast period
  • Economy brands to enjoy further success
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Pandemic continues to have a positive effect on category
  • Cigarillos a more affordable and trendy choice in current climate
  • Pipe tobacco is the more dynamic choice
  • PROSPECTS AND OPPORTUNITIES
  • Slowdown in growth expected with high price the main deterrent
  • Cigars, cigarillos and pipes perceived as better alternative to cigarettes
  • E-commerce channel to support category performance
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco spearheads overall category growth
  • Romania is key production base for heated tobacco
  • Closed vaping systems prove most popular
  • PROSPECTS AND OPPORTUNITIES
  • Heated tobacco to remain rising star amongst alternatives
  • Philip Morris Romania to consolidate position in forthcoming period
  • Weaker performance in e-vapour systems
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 60 Sales of Heated Tobacco: Volume 2017-2022
  • Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 62 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 63 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 65 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 68 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 71 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 73 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 75 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 76 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 77 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 78 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 79 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 80 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 81 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 83 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027