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Tobacco in Thailand

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    Report

  • 37 Pages
  • June 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 300942
In 2022, the tobacco industry in Thailand was seeing some recovery in demand. The industry faced challenges during the COVID-19 pandemic due to government measures aimed at reducing infection rates. These restrictions, including closures, social distancing, and national lockdowns, affected all channels, including foodservice, leading to a decrease in the overall consumption of tobacco products.

The analyst's Tobacco in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN THAILAND
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
  • PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Thailand's cigar market faces challenges despite expected growth
  • Affordable RYO cigarettes gain popularity in Thailand, but face regulations
  • Pipe tobacco market supported by small but passionate community of pipe smokers
PROSPECTS AND OPPORTUNITIES
  • Local brands compete with international rivals through uniqueness and distribution
  • Challenges ahead for cigars
  • Thai smokers switch to fine cut tobacco as cigarette prices rise
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 36 Sales of Cigars by Size: % Volume 2017-2022
  • Table 37 Sales of Cigarillos by Price Platform 2017-2022
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THAILAND
KEY DATA FINDINGS
  • Government reiterates its stance concerning e-vapour products in Thailand
CIGARETTES IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Thai Government’s policies lead to significant decline in cigarette sales
  • Impact of e-cigarettes on the traditional tobacco market in Thailand
  • Little change in competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Illegal e-cigarettes’ popularity threatens economy cigarettes market in Thailand
  • New tax structure is likely to reduce smoking and illegal products
  • Rising health awareness to drive down demand, but opportunity for players to diversify product lines
TAXATION AND PRICING
  • Taxation rates
  • Summary 3 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2017-2022
  • Table 11 Sales of Cigarettes by Category: Value 2017-2022
  • Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027