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Apparel and Footwear in India

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    Report

  • 92 Pages
  • February 2024
  • Region: India
  • Euromonitor International
  • ID: 3025826
India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a dynamic and ever-evolving consumer base, deeply engaged with the latest fashion trends and styles. The youth population’s penchant for online shopping and digital platforms further amplifies the accessibility and reach of fashion products.

The Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Womenswear is on a high growth trajectory, fuelled by the increasing population of employed women
  • Declines in essential commodity prices enable brands to safeguard their profit margins
  • Aditya Birla Fashion & Retail takes a controlling stake in TCNS Clothing
PROSPECTS AND OPPORTUNITIES
  • A rise in living standards will spark a desire for elevated spending on apparel
  • Omnichannel strategies will take centre stage, providing consumers with an elevated shopping experience
  • The rise of social commerce expected to influence the forecast for womenswear
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2018-2023
  • Table 14 Sales of Womenswear by Category: Value 2018-2023
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Robust growth observed as men prioritise fashion and style
  • Aditya Birla Fashion & Retail maintains its lead within menswear
  • D2C entrants are intensifying the competition with unique offerings and a brand story
PROSPECTS AND OPPORTUNITIES
  • Premiumisation expected to drive growth in menswear in the forecast period
  • Sustainability will be a focus for menswear brands in the future
  • The casualisation trend will continue to shape menswear
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2018-2023
  • Table 32 Sales of Menswear by Category: Value 2018-2023
  • Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 37 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 39 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 41 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 43 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 44 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Millennial parents prioritise investing in fashion for their children
  • Social media trends influence purchasing decisions in childrenswear
  • Local D2C brands redefine childrenswear with quality and trust
PROSPECTS AND OPPORTUNITIES
  • India’s promising economic landscape will aid brands in exploring a luxury positioning
  • Sportswear for children holds great prospects for the forecast period
  • Growth expected to be driven by baby and toddler wear in the forecast period
CATEGORY DATA
  • Table 47 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 48 Sales of Childrenswear by Category: Value 2018-2023
  • Table 49 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 50 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 52 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 53 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of sportswear surge as Indian consumers prioritise an active lifestyle
  • adidas signs a sponsorship deal with BCCI for Indian cricket team jerseys
  • Brands embrace casualisation amidst the rising popularity of athleisure clothing
PROSPECTS AND OPPORTUNITIES
  • Sports footwear will continue to outperform sports apparel in the forecast period
  • Sportswear brands to refine their strategies to engage the younger consumer demographic
  • D2C brands are striving to build a niche in sportswear
CATEGORY DATA
  • Table 57 Sales of Sportswear by Category: Value 2018-2023
  • Table 58 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 60 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 61 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 62 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Jeans in India records robust double-digit growth, driven by premium jeans
  • Established brands maintain their leading positions in jeans
  • D2C brands are collaborating with influencers to target a younger cohort
PROSPECTS AND OPPORTUNITIES
  • Rise in athleisurewear might pose a threat to jeans in the forecast period
  • Jeans to face polarisation in India in the forecast period
  • Expansion beyond tier 1 cities will continue
CATEGORY DATA
  • Table 64 Sales of Jeans by Category: Volume 2018-2023
  • Table 65 Sales of Jeans by Category: Value 2018-2023
  • Table 66 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 67 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 68 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 69 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 72 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 73 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 75 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 76 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 77 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 78 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 79 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 81 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 83 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • An increase in activities outside the home supports growth for sheer hosiery
  • D2C brands are creating a niche with character-inspired offerings
PROSPECTS AND OPPORTUNITIES
  • Growing hygiene awareness and perception of hosiery as a fashion statement will drive growth
  • New product offerings to elevate consumers’ interest in hosiery
CATEGORY DATA
  • Table 90 Sales of Hosiery by Category: Volume 2018-2023
  • Table 91 Sales of Hosiery by Category: Value 2018-2023
  • Table 92 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 93 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 94 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 95 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 96 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other apparel accessories sees decline in 2023, with the fading impact of COVID-19
  • Apparel accessories remains a highly unorganised category
PROSPECTS AND OPPORTUNITIES
  • Hats/caps has a bright forecast owing to the resurgence of travel
  • The casualisation trend might hamper the growth of ties
CATEGORY DATA
  • Table 100 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 101 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 103 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 104 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 105 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 107 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Footwear sees high double-digit growth thanks to an increase in consumer spending
  • Workplace casualisation increases demand for informal footwear
  • India is a lucrative market for global luxury brands
PROSPECTS AND OPPORTUNITIES
  • Use of technology to transform footwear in India
  • Incorporation of BIS certification for footwear will propel the shift towards organised retail
  • E-commerce penetration to be boosted in the forecast period
CATEGORY DATA
  • Table 110 Sales of Footwear by Category: Volume 2018-2023
  • Table 111 Sales of Footwear by Category: Value 2018-2023
  • Table 112 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 113 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 114 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 115 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 116 Distribution of Footwear by Format: % Value 2018-2023
  • Table 117 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 118 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 120 Forecast Sales of Footwear by Category: % Value Growth 2023-2028