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Apparel and Footwear in Hong Kong, China

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    Report

  • 90 Pages
  • February 2026
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 3025827
In 2025, apparel and footwear in Hong Kong, China experienced a 2% decline in retail current value sales to reach HKD52,385 million. This downturn was underpinned by economic factors and shifts in consumer behaviour. However, the industry is considered essential, with robust interest and demand. Moreover, as economic conditions and inbound tourism flows improve, the market is expected to grow by a 2% retail current value CAGR over the forecast period to reach HKD58,475 million by 2030.

This Apparel and Footwear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Apparel and footwear remains a robust industry
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
  • Polarisation runs through the industry
  • Major players lean into the key experiential retail trend
  • CHART 3 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
  • CHART 4 Uniqlo Introduces New Store Concept
WHAT’S NEXT?
  • Experiential retail and lifestyle concepts set to drive engagement and sales
  • Tourism is a category shaper and growth tool
  • Sustainability is a baseline expectation
COMPETITIVE LANDSCAPE
  • The top players continue to invest in their businesses
  • The competitive landscape is characterised by fragmentation, polarisation and dynamism
CHANNELS
  • Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
  • Retail e-commerce is driven by convenience and digital engagement
PRODUCTS
  • Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
  • CHART 5 Chinese Brand Urban Revivo Enters Harbour City in 2025
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Hong Kong, China 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Hong Kong, China 2025
  • CHART 9 Consumer Landscape in Hong Kong, China 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Macroeconomic pressures and divergences in spending patterns constrain the retail value sales performance
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Market polarisation shapes demand trends
  • Women's outerwear dominates womenswear
  • CHART 12 Japan's 2nd Street Opens First Store in Hong Kong, China in 2025
  • Lululemon’s new resale initiative fits with key sustainability and affordability trends
  • CHART 13 Lululemon Launches Like New Initiative in Hong Kong, China in 2025
WHAT’S NEXT?
  • Brand owners to foster loyalty through community building and sustainability
  • Women's outerwear to remain the largest category with steady growth in demand
  • Sustainable fashion to drive growth and innovation
COMPETITIVE LANDSCAPE
  • New entrants intensify competition with diverse offerings
  • CHART 14 Chinese Label Urban Revivo’s First Store in Harbour City in 2025
  • Digital-native brands innovate with tactile experiences
CHANNELS
  • Omnichannel retailing redefines womenswear shopping experience
  • Retail e-commerce grows through the custom of value-seeking consumers
  • Experiential retail fosters channel strategies
COUNTRY REPORTSMENSWEAR IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Menswear creates retail value sales opportunities amidst market polarisation
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Tourism contributes significantly to high-end demand
  • Men's underwear benefits from rising interest in comfort and practicality
  • Market polarisation defines consumer spending patterns and leads to lifestyle initiatives
  • CHART 17 Uniqlo Launches Uniqlo Coffee in Taikoo Place in 2025
WHAT’S NEXT?
  • Outdoor brands lead growth with multifunctional outerwear
  • Menswear embraces sustainability and inclusivity
  • Polarisation and lifestyle trends to remain key shapers of menswear
COMPETITIVE LANDSCAPE
  • Niche local brands gain traction amid market polarisation
  • Local brands leverage pop-up strategies to counter global giants
  • CHART 18 Local Menswear Brand Determinant Pop-up in 2025
CHANNELS
  • Physical stores and e-commerce drive sales with an omnichannel approach
  • to the fore
  • Lululemon educates male consumers on products
  • CHART 19 Lululemon Educates on Product Functionality 2025
COUNTRY REPORTSCHILDRENSWEAR IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Childrenswear remains a priority for parents despite macroeconomic pressures
  • CHART 20 Key Trends 2025
  • CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
  • Luxury and value segments drive the category
  • Adult fashion influences childrenswear
  • Market polarisation intensifies with new luxury entrant
  • CHART 22 Singaporean Luxury Childrenswear Brand KIDS21 Opens New Store in K11 MUSEA in 2025
WHAT’S NEXT?
  • Parents prioritise convenience and sustainability in childrenswear
  • Rise of second-hand childrenswear stores
  • Gender-neutral fashion gains traction
COMPETITIVE LANDSCAPE
  • Balabala's aggressive expansion disrupts the competitive landscape
  • CHART 23 Balabala Launches "One-day Store Assistant" Event in 2025
  • Opportunities emerge for businesses in a fragmented arena
CHANNELS
  • Hybrid retail model gains traction among parents
  • E-commerce shows dynamism through convenience and niche products
PRODUCTS
  • Sustainable materials become critical competitive differentiator
  • CHART 24 Local Player mimi mono Activates T-shirt Design Contest in 2025
  • Innovative products drive business growth in a polarised category
COUNTRY REPORTSSPORTSWEAR IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear shows resilience in appealing to local and tourist consumption trends
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Tourist spending and local demand drive a polarised market
  • Sports apparel registers the fastest growth amidst market polarisation
  • Nike style concept store fuels experiential retail trend
  • CHART 27 Nike Style Opens in Canton Road in 2025
WHAT’S NEXT?
  • Experiential retail to develop and grow through immersive store experiences
  • Lifestyle positioning to spur new product development
  • Community-based marketing to foster brand loyalty among younger consumers
COMPETITIVE LANDSCAPE
  • Nike and adidas lead while local brands gain traction and market polarisation exerts an influence on the landscape
  • CHART 28 Uniqlo Top Athlete x Sport Utility Wear Campaign in 2025
  • Local brands and new entrants drive market dynamics
  • CHART 29 Local Brand Diversifies: Too Chill for Yoga Rebrands as Chilloha in 2025
CHANNELS
  • Retail offline remains dominant but hybrid and omnichannel retailing gains importance
  • E-commerce poses competition to physical retail through efficiency, convenience and value-driven demand
COUNTRY REPORTSJEANS IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • There is a market for both economy and high-end jeans
  • CHART 30 Key Trends 2025
  • CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
  • Market polarisation and sustainability are key trends in jeans
  • Economy jeans dominate although there is a shift to higher-end items
  • Premium jeans see retail value growth despite volume decline
WHAT’S NEXT?
  • Consumers prioritise affordability
  • Super premium jeans to drive absolute retail value sales growth
  • Sustainability focus to win over consumers
COMPETITIVE LANDSCAPE
  • Uniqlo uses strategic collaborations to gain an edge in a highly fragmented landscape
  • CHART 32 Uniqlo x JW Anderson Collaboration in 2025
  • Experiential retail to enhance brand engagement amidst slow tourism recovery
  • CHART 33 Levi's x Sacai Tailor Shop Experience in Landmark in 2025
  • CHART 34 Fabrica X Sustainability Summer Workshops in 2025
CHANNELS
  • Physical stores remain crucial for jeans sales
  • Experiential retail drives growth in premium jeans
  • Retail e-commerce plays a supporting role
COUNTRY REPORTSHOSIERY IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hosiery nets demand as fashion and basic necessity items
  • CHART 35 Key Trends 2025
  • CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
  • Hosiery sees a shift towards premium design and functional products
  • Non-sheer hosiery dominates retail volume and value sales as daily need items
  • Market polarisation creates retail value sales opportunities
  • CHART 37 Japanese Player Fukuske Launches First Overseas Pop-up in Hong Kong, China in 2025
WHAT’S NEXT?
  • Growing interest in sports and fitness to boost non-sheer hosiery
  • E-commerce to develop and grow in hosiery
  • Sustainability and design innovation to drive growth opportunities
COMPETITIVE LANDSCAPE
  • Uniqlo and sportswear brands to lead hosiery sales through functionality
  • Niche players to gain momentum, but giants are set to maintain market grip
CHANNELS
  • Retail offline tops hosiery sales through impulse buying, tourists and convenience
  • E-commerce grows as a complementary channel for hosiery
  • Niche players innovate to capture local consumers and tourists
  • CHART 38 Local Specialist Pair Pair Full Launches Local Designs
PRODUCTS
  • 3Coins and Fukuske drive innovation with unique offerings
  • CHART 39 3COINS Enters Hong Kong, China in 2025 Offering Water-resistant Socks
COUNTRY REPORTSAPPAREL ACCESSORIES IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Apparel accessories remain attractive due to strong tourist consumption
  • CHART 40 Key Trends 2025
  • CHART 41 Analyst Insight
INDUSTRY PERFORMANCE
  • Tourist spending drives growth despite market polarisation
  • Scarves, hats/caps and belts enjoy wide consumer popularity
  • Strategic collaborations drive brand visibility and sales
  • CHART 42 Sport b. Collaborates with NEW ERA in 2025
  • CHART 43 HUMAN MADE Collaborates with Shake Shack in 2025
WHAT’S NEXT?
  • International brands and niche labels to drive market fragmentation
  • Scarves to continue to drive the market
  • Strategic collaborations and experiential pop-ups to continue to gain prominence
COMPETITIVE LANDSCAPE
  • Luxury and mass-market players drive fragmentation
  • No significant mergers or acquisitions in the short term
CHANNELS
  • Retail offline leads distribution but an omnichannel presence grows in importance in tourist areas
  • Experiential formats gain prominence among local shoppers and tourists
  • Retail e-commerce penetration continues to grow
PRODUCTS
  • Strategic collaborations drive innovation and sales growth
  • Travel and tourism fuels the demand for luxury accessories
  • CHART 44 South Korean Brand Emis Opens Store in Causeway Bay in 2025
  • Market polarisation and competition drive innovation
COUNTRY REPORTSFOOTWEAR IN HONG KONG, CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Changes in strategy to offset obstacles to tourist consumption
  • CHART 45 Key Trends 2025
  • CHART 46 Analyst Insight
INDUSTRY PERFORMANCE
  • Hyper-polarisation and tourist consumption impact footwear sales
  • Women's footwear leads the way but men’s footwear reduces the gap
  • Experiential retail and charmification pique consumers’ interest
  • CHART 47 Salomon City Run Gains Popularity with Locals
  • CHART 48 Rockfish Weatherwear Opens First Store in K11 MUSEA
WHAT’S NEXT?
  • Key 2025 trends to prove robust in the forecast period
  • Sports footwear to drive growth through specialisation and personalisation
  • Charmification to continue to spur innovation
  • CHART 49 Catalog Launches Gothic Collection in Catmisation Lab
COMPETITIVE LANDSCAPE
  • Nike leads through strong brand equity and flexible strategies
  • New entrants increase the fragmentation of the competitive landscape
CHANNELS
  • Physical stores remain crucial for precise fitting and comfort assessment
  • Omnichannel approach is becoming increasingly necessary
COUNTRY REPORTS