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Wipes in Pakistan

  • ID: 3025876
  • Report
  • Region: Pakistan
  • 16 pages
  • Euromonitor International
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Baby wipes recorded the most dynamic growth within wipes in current value terms in 2018. Similar to nappies/diapers/pants, these products are benefiting from growing demand from urban women looking for convenience. With a high birth rate and a rapidly expanding population coupled with urbanisation the category is likely to see further strong growth over the forecast period, especially as companies promote their products in order to raise awareness.

The Wipes in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Wipes in Pakistan

List of Contents and Tables
Headlines
Prospects
Baby Wipes Sees Dynamic Growth
Urban Image-conscious Women Drive Demand for Cosmetic Wipes
Supermarkets and Hypermarkets Improve Access To Wipes
Competitive Landscape
Pampers Leads A Fragmented Category
No Standout Brands in Cosmetic Wipes
Cool & Cool Looks To Build Brand Awareness
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Executive Summary
Tissue and Hygiene Continues on Strong Growth Path
Efforts To Improve Awareness Provides Dividends
Multinationals Lead Retail Hygiene While Local Players Dominate Retail Tissue
Modern Grocery Retailers Channel Expands Improving Distribution
Bright Future Predicted for Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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