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Wipes in Pakistan

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    Report

  • 20 Pages
  • June 2023
  • Region: Pakistan
  • Euromonitor International
  • ID: 3025876
The Coronavirus (COVID-19) pandemic produced a spike in the demand for antibacterial and sanitising wipes in Pakistan. Consumers continued to favour wipes with disinfecting properties even after the threat and related mobility restrictions of pandemic eased, out of habit but also convenience as they tried to maintain hygiene standards on the go.

The analyst's Wipes in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WIPES IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Improving economic conditions push sales of wipes
  • More women in the workforce increases the need for fast and convenient personal hygiene solutions
  • Strong multinational brands limit the room for manoeuvre for competitors
PROSPECTS AND OPPORTUNITIES
  • Demand to increase considerably over the forecast period
  • Hygiene-focused wipes are likely to grow in popularity
  • Leading players to push sales via education
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources