Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits, quantifying behaviours, preferences and motivations and aligning them with broader trends in Vietnam.
The Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Consumer landscape 2021
- Life priorities
- Spending time with parents rated far higher than global average
- Time for work is ranked well ahead of time for personal activities
- Gen Z prioritise time with friends nearly as much as time for work
- Tailored and curated experiences are highly sought after by consumers
- Being seen to be doing well is more important for older generations
- Consumers extensively research items and only buy from trusted brands
- High % of Boomers only buy trusted products and prefer branded goods
- Home life
- High levels of regular home exercising in Vietnamese households
- All generations are regularly connected virtually with friends and family
- Safe location most important home feature, along with good air quality
Homes with a multifunctional design most sought after by Gen Z
Older generations use herbal remedies far more than Gen Z
Older generations value independent consumer reviews more than Gen Z
