Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Vietnam 2025
- Personal traits and values
- Vietnamese take health and safety precautions when they leave home
- Baby Boomers and Millennials are equally involved in political and social issues
- Consumers carry out in-depth studies on the products and services they consume
- Younger generations believe they will have less work to do in future
- Personal traits and values survey highlights
- Home life and leisure time
- Younger generations more interested in taking virtual classes
- Vietnamese seek safe destination when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Older generations more likely to be on a diet
- Older generations most likely to be served meals prepared by someone else in the house
- Millennials eat snacks while at work
- Baby Boomers most likely to have dietary restrictions on eating meat or fish
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Older generations desire to work where ethical and social responsibility is important
- Consumers desire to have a job that enables an equilibrium between work and personal life
- Gen Z seek to acquire effective career coaching
- Vietnamese would like to be self-employed
- Working life survey highlights
- Health and wellness
- Vietnamese like to run or jog
- Meditation remains the most popular stress-reduction activity among all consumers
- Respondents think all natural is the most influential product feature
- Millennials actively use apps to track their health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Vietnamese strive to live a simple lifestyle
- Gen X consumers say they would rather buy fewer, but higher-quality things
- Younger generations regularly buy gifts for family and friends
- Younger generations more likely to rent items for specific occasions instead of buying them
- Vietnamese often share/swap items or services
- Baby Boomers regularly offer insights on companies' offerings online
- Consumers in Vietnam highly trust friends and family recommendations
- Vietnamese set to increase spending on health and wellness the most
- Baby Boomers confident in their ability to cover unexpected emergency expenses
- Shopping and spending survey highlights
